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Design is Dead–Long Live Design! (Why does ever...
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tapps
June 22, 2017
Design
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Design is Dead–Long Live Design! (Why does every website look the same?)
Presented at WordCamp Kent, 2017
tapps
June 22, 2017
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Transcript
DESIGN IS DEAD Long live..design! (WHY DOES EVERY WEBSITE LOOK
THE SAME?)
Hi, i’m @tapps PARTNER, DIRECTOR OF UX + CREATIVE CORNERMARKET.MEDIA
Does this look familiar?
Does this look familiar?
Does this look familiar?
Does this look familiar?
Does this look familiar?
Does this look familiar?
It..wasn’t..always this way
It..used to be..worse
It..used to be..worse
It..used to be..worse
It..used to be..worse
It..used to be..worse
It..used to be..worse BUT… WAS IT REALLY?
Websites looked different
Websites looked different
Websites looked different
Websites looked different
Websites looked different
Websites looked different
Websites looked different
Websites looked different
Websites looked different
Websites looked different
Websites looked different
Websites looked different
So how’d we..get..here?
Frameworks ONE:
Web 2.0 hangover TWO: (AKA “FLAT DESIGN”)
More devices THREE:
More distractions FOUR: AND LESS TIME* *at least we think
we do
Trends & templates FIVE:
What..can..we..do about..this? HERE’S SOME OF MY IDEAS…
Embrace REAL WORLD ELEMENTS
Strategize AND ASK MORE QUESTIONS
Look..deeper STUDY YOUR SUBJECT
Step away FROM THE COMPUTER
Take..up..a hobby
Stop abusing STOCK PHOTOGRAPHY
Stop abusing STOCK PHOTOGRAPHY WE ALL KNOW SHE DOESN’T WORK
THERE… WE ALL KNOW SHE DOESN’T WORK THERE…
Break..free FROM THE GRID SOMETIMES YOU GOTTA A LITTLE
Lern..& experiment W/NEW TECHNOLOGIES AND TECHNIQUES
Think..bigger than..pixels THE FUTURE IS SCREEN & SCREENLESS
Collaborate..& listen STOP,
Collaborate..& listen STOP,
So.. back..to this
Better..already...
None
None
What..lovely..placeholder..text..you’ve..got..there...
For..pretty…
None
Carry..out..some..design..elements throughout
And so on..and so forth...
Questions ? ? ? Any @TAPPS @TAPPS @THEREALTAPPS IAMTAPPS.COM CORNERMARKET.MEDIA
THESE SLIDES CAN BE FOUND AT SPEAKERDECK.COM/TAPPS Or..things to add?