Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Design is Dead–Long Live Design! (Why does ever...

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for tapps tapps
June 22, 2017
Design
1
380

Design is Dead–Long Live Design! (Why does every website look the same?)

Presented at WordCamp Kent, 2017

Avatar for tapps

tapps

June 22, 2017
Tweet

More Decks by tapps

See All by tapps
Design in an AI World
Avatar for tapps tapps
0
140
Has 2020 Killed Your Spirit Too? SAME. want to know why?
Avatar for tapps tapps
0
89
Strategic Chaos: UX Design in the wild is messy. And beautiful - 2020
Avatar for tapps tapps
0
270
Are you designing for your user? All of them? (v2)
Avatar for tapps tapps
3
220
Is Something Not Very Usable or Accessible? Change it!
Avatar for tapps tapps
1
270
Are you designing for your user? ALL of them?
Avatar for tapps tapps
0
140
UX design without diversity is NOT UX (v2)
Avatar for tapps tapps
3
150
Strategic Chaos: UX Design in the wild is messy. And beautiful
Avatar for tapps tapps
3
140
UX Design Without Diversity Is Not UX
Avatar for tapps tapps
0
260

Other Decks in Design

See All in Design
見栄えと使いやすさの先にある 特別感 をデザインする / Designing a Sense of Specialness Beyond Aesthetics and Usability
Avatar for 株式会社ビットキー / Bitkey Inc. bitkey
PRO
0
250
「ツール」から「パートナー」へ。AI伴走時代のUXデザインとは？～操作を減らし、成果を最大にするための設計～
Avatar for NCDC ncdc
0
120
mount_company_profile
Avatar for mount inc. mount_inc
0
4.9k
Ralph Penel Portfolio
Avatar for ralphpenel ralphpenel
PRO
0
260
Franks Myth
Avatar for George Frank Hayford-Taylor gfht1
1
410
生成AIの不確実性を価値に変える、「ビズリーチ」の体験設計 / KNOTS2026
Avatar for Visional Engineering ＆ Design visional_engineering_and_design
4
700
チームをデザイン対象にする / Design for your team
Avatar for 株式会社カミナシ kaminashi
1
560
Diverse Design Team Deck
Avatar for Diverse diverse
0
620
Mandalyn_DT5001_FinalAssignment.pdf
Avatar for Mandalyn Teo lynteo
0
140
図じゃなく言語で描く - Common Ground for Design AI Operations.
Avatar for Kazuki Ikeda kazukiikeda
1
670
アクセシビリティ推進を続けられるようにするヒント - Accessibility Conference CHIBA 2025
Avatar for uto usui uto
0
180
TUNAG BOOK 2024
Avatar for 株式会社スタメン stmn
PRO
0
1.4k

Featured

See All Featured
Product Roadmaps are Hard
Avatar for C. Todd Lombardo iamctodd
PRO
55
12k
Collaborative Software Design: How to facilitate domain modelling decisions
Avatar for Kenny Baas-Schwegler baasie
0
140
Practical Orchestrator
Avatar for Shlomi Noach shlominoach
191
11k
Beyond borders and beyond the search box: How to win the global "messy middle" with AI-driven SEO
Avatar for David Carrasco davidcarrasco
1
56
How People are Using Generative and Agentic AI to Supercharge Their Products, Projects, Services and Value Streams Today
Avatar for Helen Beal helenjbeal
1
130
Measuring & Analyzing Core Web Vitals
Avatar for Philip Tellis bluesmoon
9
760
New Earth Scene 8
Avatar for Sydney Stone popppiees
1
1.5k
How to optimise 3,500 product descriptions for ecommerce in one day using ChatGPT
Avatar for Katarina Dahlin katarinadahlin
PRO
0
3.4k
GraphQLとの向き合い方2022年版
Avatar for Yosuke Kurami quramy
50
14k
The Mindset for Success: Future Career Progression
Avatar for Greg Gifford greggifford
PRO
0
240
Evolving SEO for Evolving Search Engines
Avatar for Ryan Jones ryanjones
0
130
JAMstack: Web Apps at Ludicrous Speed - All Things Open 2022
Avatar for David Neal reverentgeek
1
350

Transcript

  1. DESIGN IS DEAD Long live..design! (WHY DOES EVERY WEBSITE LOOK

    THE SAME?)

  2. Hi, i’m @tapps PARTNER, DIRECTOR OF UX + CREATIVE CORNERMARKET.MEDIA

  3. Does this look familiar?

  4. Does this look familiar?

  5. Does this look familiar?

  6. Does this look familiar?

  7. Does this look familiar?

  8. Does this look familiar?

  9. It..wasn’t..always this way

  10. It..used to be..worse

  11. It..used to be..worse

  12. It..used to be..worse

  13. It..used to be..worse

  14. It..used to be..worse

  15. It..used to be..worse BUT… WAS IT REALLY?

  16. Websites looked different

  17. Websites looked different

  18. Websites looked different

  19. Websites looked different

  20. Websites looked different

  21. Websites looked different

  22. Websites looked different

  23. Websites looked different

  24. Websites looked different

  25. Websites looked different

  26. Websites looked different

  27. Websites looked different

  28. So how’d we..get..here?

  29. Frameworks ONE:

  30. Web 2.0 hangover TWO: (AKA “FLAT DESIGN”)

  31. More devices THREE:

  32. More distractions FOUR: AND LESS TIME* *at least we think

    we do

  33. Trends & templates FIVE:

  34. What..can..we..do about..this? HERE’S SOME OF MY IDEAS…

  35. Embrace REAL WORLD ELEMENTS

  36. Strategize AND ASK MORE QUESTIONS

  37. Look..deeper STUDY YOUR SUBJECT

  38. Step away FROM THE COMPUTER

  39. Take..up..a hobby

  40. Stop abusing STOCK PHOTOGRAPHY

  41. Stop abusing STOCK PHOTOGRAPHY WE ALL KNOW SHE DOESN’T WORK

    THERE… WE ALL KNOW SHE DOESN’T WORK THERE…

  42. Break..free FROM THE GRID SOMETIMES YOU GOTTA A LITTLE

  43. Lern..& experiment W/NEW TECHNOLOGIES AND TECHNIQUES

  44. Think..bigger than..pixels THE FUTURE IS SCREEN & SCREENLESS

  45. Collaborate..& listen STOP,

  46. Collaborate..& listen STOP,

  47. So.. back..to this

  48. Better..already...

  49. None
  50. None

  51. What..lovely..placeholder..text..you’ve..got..there...

  52. For..pretty…

  53. None

  54. Carry..out..some..design..elements throughout

  55. And so on..and so forth...

  56. Questions ? ? ? Any @TAPPS @TAPPS @THEREALTAPPS IAMTAPPS.COM CORNERMARKET.MEDIA

    THESE SLIDES CAN BE FOUND AT SPEAKERDECK.COM/TAPPS Or..things to add?