The creative process

By Broc Sears

Transcript

1. THE CREATIVE PROCESS
2. THE CREATIVE PROCESS
3. Creativity “Design is so simple, that’s why it is so complicated.” Paul Rand American graphic designer THE CREATIVE PROCESS
4. Creativity “Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.” Scott Adams Dilbert cartoonist THE CREATIVE PROCESS
5. Creativity “The secret to creativity is knowing how to hide your sources.” Albert Einstein Really smart dude THE CREATIVE PROCESS
6. THE CREATIVE PROCESS
7. Pathway to ideas Discover Create Implement Evaluate Realize THE CREATIVE PROCESS
8. Discover THE CREATIVE PROCESS
9. Discover What do I know? Who is my audience? What image do I want to project? What are unknowns? (competition) What are the parameters? What are the final expectations? THE CREATIVE PROCESS
10. Create THE CREATIVE PROCESS
11. Create Brainstorming. Thumbnails. THE CREATIVE PROCESS
12. Create Brainstorming No holds, fun, free, enthusiastic generation and rumination of ideas, insights, observations and brain blasts. Mind maps Word lists Role-playing Mood board Google images WW­__D? Idea folder THE CREATIVE PROCESS
13. Create Brainstorming No holds, fun, free, enthusiastic generation and rumination of ideas, insights, observations and brain blasts. Mind maps Word lists Role-playing Mood board Google images WW­__D? Idea folder THE CREATIVE PROCESS
14. Create Brainstorming and Thumbnails THE CREATIVE PROCESS
15. Create Brainstorming and Thumbnails THE CREATIVE PROCESS
16. Pathway to ideas Discover Create Implement Evaluate Realize THE CREATIVE PROCESS
17. Pathway to ideas So... let’s go! THE CREATIVE PROCESS
18. 1. Take sheet of paper and fold in half length-wise. 2. Fold in thirds. 3. Open to view six panels. THE CREATIVE PROCESS
19. 1. List five colors THE CREATIVE PROCESS
20. 1. List five colors 2. List five words you think of when you hear the word “beef” THE CREATIVE PROCESS
21. 1. List five colors 2. List five words you think of when you hear the word “beef” 3. List five current TV shows THE CREATIVE PROCESS
22. 1. List five colors 2. List five words you think of when you hear the word “beef” 3. List five current TV shows 4. List five words you think of when you hear the word “nutritious” THE CREATIVE PROCESS
23. 1. List five colors 2. List five words you think of when you hear the word “beef” 3. List five current TV shows 4. List five words you think of when you hear the word “nutritious” 5. List five wild animals THE CREATIVE PROCESS
24. 1. List five colors 2. List five words you think of when you hear the word “beef” 3. List five current TV shows 4. List five words you think of when you hear the word “nutritious” 5. List five wild animals 6. List five words you think of when you hear the word “technology” THE CREATIVE PROCESS
25. Your assignment: THE CREATIVE PROCESS
26. Your assignment: Create two magazine ads for a new product. THE CREATIVE PROCESS
27. Your assignment: Create two magazine ads for a new product. You must connect three items from three of the lists for each of your two concepts. You may use any visual you can think of, write any headline and text (or Greek in the text) you need to sell your concepts to your client. Your product... THE CREATIVE PROCESS
28. Your product: The new beefy M&Ms. Get all your daily protein needs from one bag of these USDA prime, candy-coated morsels. You can select any target audience you wish. Just deliver two magazine ad concepts by deadline. You can work with one another if you wish. HAVE FUN! THE CREATIVE PROCESS
29. THE CREATIVE PROCESS
30. THE CREATIVE PROCESS NEXT 9 Welcome and introductions 9:20 What the heck is visual communication? 9:40 Principles and fundamentals 10:40 Break 10:50 Typography 11:40 The creative process 12:30 Lunch 1 10 things you can do to improve advertising 1:50 Break 2 10 things you can do to improve editorial 2:50 Break 3 10 things you can do to improve other stuff 4 Close
31. THE CREATIVE PROCESS THEN 9 Welcome and introductions 9:20 What the heck is visual communication? 9:40 Principles and fundamentals 10:40 Break 10:50 Typography 11:40 The creative process 12:30 Lunch 1 10 things you can do to improve advertising 1:50 Break 2 10 things you can do to improve editorial 2:50 Break 3 10 things you can do to improve other stuff 4 Close