The creative process

By Broc Sears

Transcript

1. THE CREATIVE PROCESS
   

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2. THE CREATIVE PROCESS
   

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3. Creativity
   “Design is so simple,
   that’s why it is so complicated.”
   Paul Rand
   American graphic designer
   THE CREATIVE PROCESS
   

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4. Creativity
   “Creativity is allowing yourself to make mistakes.
   Design is knowing which ones to keep.”
   Scott Adams
   Dilbert cartoonist
   THE CREATIVE PROCESS
   

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5. Creativity
   “The secret to creativity is knowing how
   to hide your sources.”
   Albert Einstein
   Really smart dude
   THE CREATIVE PROCESS
   

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6. THE CREATIVE PROCESS
   

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7. Pathway to ideas
   Discover
   Create
   Implement
   Evaluate
   Realize
   THE CREATIVE PROCESS
   

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8. Discover
   THE CREATIVE PROCESS
   

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9. Discover
   What do I know?
   Who is my audience?
   What image do I want to project?
   What are unknowns? (competition)
   What are the parameters?
   What are the final expectations?
   THE CREATIVE PROCESS
   

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10. Create
    THE CREATIVE PROCESS
    

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11. Create
    Brainstorming.
    Thumbnails.
    THE CREATIVE PROCESS
    

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12. Create
    Brainstorming
    No holds, fun, free,
    enthusiastic
    generation and
    rumination of
    ideas, insights,
    observations and
    brain blasts.
    Mind maps
    Word lists
    Role-playing
    Mood board
    Google images
    WW­__D?
    Idea folder
    THE CREATIVE PROCESS
    

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13. Create
    Brainstorming
    No holds, fun, free,
    enthusiastic
    generation and
    rumination of ideas,
    insights,
    observations and
    brain blasts.
    Mind maps
    Word lists
    Role-playing
    Mood board
    Google images
    WW­__D?
    Idea folder
    THE CREATIVE PROCESS
    

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14. Create
    Brainstorming and Thumbnails
    THE CREATIVE PROCESS
    

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15. Create
    Brainstorming and Thumbnails
    THE CREATIVE PROCESS
    

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16. Pathway to ideas
    Discover
    Create
    Implement
    Evaluate
    Realize
    THE CREATIVE PROCESS
    

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17. Pathway to ideas
    So... let’s go!
    THE CREATIVE PROCESS
    

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18. 1. Take sheet of paper and fold in half length-wise.
    2. Fold in thirds.
    3. Open to view six panels.
    THE CREATIVE PROCESS
    

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19. 1. List five colors
    THE CREATIVE PROCESS
    

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20. 1. List five colors
    2. List five words you think of when you hear
    the word “beef”
    THE CREATIVE PROCESS
    

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21. 1. List five colors
    2. List five words you think of when you hear
    the word “beef”
    3. List five current TV shows
    THE CREATIVE PROCESS
    

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22. 1. List five colors
    2. List five words you think of when you hear
    the word “beef”
    3. List five current TV shows
    4. List five words you think of when you hear
    the word “nutritious”
    THE CREATIVE PROCESS
    

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23. 1. List five colors
    2. List five words you think of when you hear
    the word “beef”
    3. List five current TV shows
    4. List five words you think of when you hear
    the word “nutritious”
    5. List five wild animals
    THE CREATIVE PROCESS
    

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24. 1. List five colors
    2. List five words you think of when you hear
    the word “beef”
    3. List five current TV shows
    4. List five words you think of when you hear
    the word “nutritious”
    5. List five wild animals
    6. List five words you think of when you hear
    the word “technology”
    THE CREATIVE PROCESS
    

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25. Your assignment:
    THE CREATIVE PROCESS
    

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26. Your assignment:
    Create two magazine ads for a new product.
    THE CREATIVE PROCESS
    

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27. Your assignment:
    Create two magazine ads for a new product.
    You must connect three items from three of
    the lists for each of your two concepts.
    You may use any visual you can think of,
    write any headline and text (or Greek in
    the text) you need to sell your concepts to
    your client.
    Your product...
    THE CREATIVE PROCESS
    

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28. Your product:
    The new beefy M&Ms.
    Get all your daily protein needs from one bag of
    these USDA prime, candy-coated morsels.
    You can select any target audience you wish.
    Just deliver two magazine ad concepts by deadline.
    You can work with one another if you wish.
    HAVE FUN!
    THE CREATIVE PROCESS
    

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29. THE CREATIVE PROCESS
    

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30. THE CREATIVE PROCESS
    NEXT
    9 Welcome and introductions
    9:20 What the heck is visual communication?
    9:40 Principles and fundamentals
    10:40 Break
    10:50 Typography
    11:40 The creative process
    12:30 Lunch
    1 10 things you can do to improve advertising
    1:50 Break
    2 10 things you can do to improve editorial
    2:50 Break
    3 10 things you can do to improve other stuff
    4 Close
    

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31. THE CREATIVE PROCESS
    THEN
    9 Welcome and introductions
    9:20 What the heck is visual communication?
    9:40 Principles and fundamentals
    10:40 Break
    10:50 Typography
    11:40 The creative process
    12:30 Lunch
    1 10 things you can do to improve advertising
    1:50 Break
    2 10 things you can do to improve editorial
    2:50 Break
    3 10 things you can do to improve other stuff
    4 Close
    

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