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Nonprofit Tech Trends - A presentation for CNE

Nonprofit Tech Trends - A presentation for CNE

Must do, Should do, Could do.

The Spark Mill

September 25, 2014
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  1. FIRST RULE “The web is not anonymous, nor can anyone

    control its flow of information.” – Sam Richter
  2. 3 Grab a post-it and write down three expectations or

    desired outcomes you have for this session – what needs to happen to make this session invaluable and worth your investment?
  3. GOALS FOR THE CLASS TODAY •  Must-do's: facebook posts, blogging,

    visuals, videos, storytelling and a plan for crisis communication. •  Should do's: twistter posts, content marketing planning, editorial calendar, Google+, measurement, return on investment, instagram, and ambassador creation. •  Could do's: selfies for good, and infographics
  4. What makes a good blog? •  Compelling images and videos

    •  Links to other social media •  Minimum post of 1 per week •  Interactive in creating a community •  Entertain them! •  Calls to Action
  5. MAKE IT SCANNABLE •  Lists •  Formatting •  Headings • 

    Pictures •  Blockquotes •  White space •  KISS http://www.problogger.net/archives/2005/08/19/writing-blog-content-make-it-scannable/
  6. MAKE IT SHARABLE •  Articles with images get 94% more

    total views. •  Entertaining images •  Use titles and alternate text •  Are you getting pinned? Check! •  http://www.pinterest.com/source/thesparkmill.com/ http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in- your-marketing-infographic/#1tbiURdlIeje1mgg.99
  7. Examples of Good Blogs •  recent •  Links to more

    info •  Links to other social media
  8. GETTING STARTED: VISUAL STRATEGY - INPUTS Audience 1. Who are

    you trying to reach? 2. What type of content do they consume? 3. What level of knowledge do they have? Engagement 1. What unique value can your content provide? 2. What do you want them to do or know as a result of seeing your content?
  9. GETTING STARTED: VISUAL STRATEGY: OUTPUTS Creative Strategy 1. Where does

    your audience spend time online? 2. Which publications can amplify your reach? Distribution Strategy 1. What unique value can your content provide? 2. What do you want them to do or know as a result of seeing your content?
  10. VISUAL CONTENT CREATION 1.  Write a Creative Brief 2.  Ideate

    around the Brief 3.  Craft your content •  Research •  Copywriting •  Outlining •  Getting approval 4.  Design
  11. WRITE YOUR OWN CREATIVE BRIEF 1.  Background Information- campaign, team,

    project 2.  Objective – Answer to so what? 3.  Goals – Ultimate Goal 4.  Audience – Who are you looking to reach 5.  Specifications •  Formats •  Distributions •  Branding Guidelines
  12. Tell Stories using pictures Beautiful Mess Pic monkey •  PicMonkey

    – Photos •  Pixlr - Photos •  Snapseed - photos •  Beautiful Mess – Text overlays (iphone)
  13. INSTAGRAM VIDEO •  Show Impact •  Tell Stories •  Inspire

    and Demonstrate Positive# Actions •  Teach Something •  Let Your Supporters Shine •  Testimonials •  Thank Supporters •  http://mediacause.org/7-ways-nonprofits-video-instagram/
  14. 6 TIPS FROM THE EXPERTS 501TechNYC (CAUSEVOX) The best stories

    are the ones that you remember; they move you to share the story or take action. 1
  15. 6 TIPS FROM THE EXPERTS 501TechNYC (CAUSEVOX) People will forget

    what you told them. But they’ll never forget how you made them feel through stories. 2
  16. 6 TIPS FROM THE EXPERTS 501TechNYC (CAUSEVOX) Don’t make your

    story about your organization, make it about your cause and clients. 3
  17. 6 TIPS FROM THE EXPERTS 501TechNYC (CAUSEVOX) Pair people up

    with volunteer transcribers and recorders to get stories out. 4
  18. TED TALKS TED TALKS: Personal Tales from the edge of

    life TED TALKS: How to Tell a Story
  19. MUST DO: CRISIS COMMUNICATIONS •  Be attentive, be human. • 

    Cut off auto schedulers •  Respond quickly. Rockstar Example @DOMVAPower
  20. MUST DO: Optimize Your Website for Online Giving • Mobile Optimization

    • Revamp your About Us page, pictures, bios • Tell stories, don’t write books • Your premium spot is your website, above the fold • Link to 990s • Don’t add other links • Keep choices simple
  21. MUST DO: Beauty Salon •  Coverpage •  Square logo • 

    Twitter logo •  Online News Page •  Own your content
  22. SELF AUDIT • Current State •  What do you look like?

    •  Tools •  Talent •  Budget •  Skills • Future State •  Needs •  Resources •  Campaigns
  23. SHOULD DO: CONTENT MARKETING MAP Content Marketing in Your Organization"

    Where your content comes from?" Where your content lives" Where your Content Flows" FROM" Ex. News, Client Stories, White Papers " LIVES
 Example Blog" FLOWS" ex. instagram, twitter, facebook., videos"
  24. USING THE CALENDAR •  Consistency is key •  Any schedule

    is fine, but be reliable. •  Proactive, not just reactive •  Time sensitive news is great, but plan ahead •  Track deadlines, and stick to them •  Assign and reroute if need be
  25. SHOULD DO: MEASUREMENT – 7 BASIC STEPS •  Define your

    goals •  Define your audiences •  Define your benchmarks •  Define your metrics, get buy in. •  Define your time and costs •  Select your data collection tools •  Collect and analyze your data then turn what you have learned into action. •  Beth Kanter, Measuring the Networked Nonprofit
  26. SHOULD DO: RETURN ON INVESTMENT Best Tools for Measurement 1. 

    Tweetdeck 2.  Hootsuite 3.  Topsy 4.  Simply Measured 5.  Sprout Social 6.  Spredfast
  27. SHOULD DO: INSTAGRAM •  An instagram is worth 1000 words

    •  Simple tool to create useful stories and to curate content from others
  28. BEST PRACTICES FOR NONPROFITS 1.  Report live 2.  Regram 3. 

    Add hastags to captions and like the photos of others 4.  Use third party apps •  Statigram – analytics •  Copygram – printing •  Flipagram and Slidagram 5.  One image a day 6.  Understand what makes a good instagram image 7.  Demonstrate impact, statistics in the captions
  29. See our post? What can you do to help? . 

    Click like. 2.  Better yet, comment. 3.  Even better, click the share button! 4.  The best, share this link (www.blahblah.com) on your page and challenge your friends to participate.
  30. COULD DO: INFOGRAPHICS - TYPES •  How To •  Research

    Results •  Compare and Contrast •  Did you know? •  Demographics •  Advocacy •  Timeline •  How to Create an Infographic in 30 minutes •  http://pinterest.com/kanter/nonprofit-infographics/
  31. INFOGRAPHIC MAKERS •  Piktochart •  Infogr.am •  Google chart tools

    •  Visual.ly •  Wordle •  Icon Archive (free icons) •  Pixlr (photo editing)
  32. 804-852-6409 QUESTIONS NOW or LATER? to talk: 804.852.6409# to write:

    [email protected] P /thesparkmill T @thesparkmill F /thesparkmill I /thesparkmill