Nonprofit Tech Trends - A presentation for CNE

Must do, Should do, Could do.

Transcript

1. NONPROFIT TECH TRENDS: MUST DO’S, SHOULD DO’S AND COULD DO’S
2. INTRODUCTIONS: THE SPARK MILL
3. FIRST RULE “The web is not anonymous, nor can anyone control its flow of information.” – Sam Richter
4. 3 Grab a post-it and write down three expectations or desired outcomes you have for this session – what needs to happen to make this session invaluable and worth your investment?
5. GOALS FOR THE CLASS TODAY •  Must-do's: facebook posts, blogging, visuals, videos, storytelling and a plan for crisis communication. •  Should do's: twistter posts, content marketing planning, editorial calendar, Google+, measurement, return on investment, instagram, and ambassador creation. •  Could do's: selfies for good, and infographics
6. MUST DO: Blogging
8. What makes a good blog? •  Compelling images and videos •  Links to other social media •  Minimum post of 1 per week •  Interactive in creating a community •  Entertain them! •  Calls to Action
9. MAKE IT SCANNABLE •  Lists •  Formatting •  Headings •  Pictures •  Blockquotes •  White space •  KISS http://www.problogger.net/archives/2005/08/19/writing-blog-content-make-it-scannable/
10. MAKE IT SHARABLE •  Articles with images get 94% more total views. •  Entertaining images •  Use titles and alternate text •  Are you getting pinned? Check! •  http://www.pinterest.com/source/thesparkmill.com/ http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in- your-marketing-infographic/#1tbiURdlIeje1mgg.99
11. REPURPOSING CONTENT
12. Examples of Good Blogs •  recent •  Links to more info •  Links to other social media
13. TUMBLR
14. MUST DO: VISUALS
15. THE VALUE OF VISUALIZATIONS
16. GETTING STARTED: VISUAL STRATEGY - INPUTS Audience 1. Who are you trying to reach? 2. What type of content do they consume? 3. What level of knowledge do they have? Engagement 1. What unique value can your content provide? 2. What do you want them to do or know as a result of seeing your content?
17. GETTING STARTED: VISUAL STRATEGY: OUTPUTS Creative Strategy 1. Where does your audience spend time online? 2. Which publications can amplify your reach? Distribution Strategy 1. What unique value can your content provide? 2. What do you want them to do or know as a result of seeing your content?
18. VISUAL CONTENT CREATION 1.  Write a Creative Brief 2.  Ideate around the Brief 3.  Craft your content •  Research •  Copywriting •  Outlining •  Getting approval 4.  Design
19. WRITE YOUR OWN CREATIVE BRIEF 1.  Background Information- campaign, team, project 2.  Objective – Answer to so what? 3.  Goals – Ultimate Goal 4.  Audience – Who are you looking to reach 5.  Specifications •  Formats •  Distributions •  Branding Guidelines
20. Tell Stories using pictures Beautiful Mess Pic monkey •  PicMonkey – Photos •  Pixlr - Photos •  Snapseed - photos •  Beautiful Mess – Text overlays (iphone)
21. FREE STOCK IMAGES •  http://list.ly/l/703
22. MAKING GRAPHICS: CANVA
23. MAKING GRAPHICS: PICMONKEY
24. http://www.youtube.com/watch?v=6YbRqOzEpsY MUST DO: VIDEO YouTube – Tell your story
25. VIDEO TOOLS Animoto
26. INSTAGRAM VIDEO •  Show Impact •  Tell Stories •  Inspire and Demonstrate Positive# Actions •  Teach Something •  Let Your Supporters Shine •  Testimonials •  Thank Supporters •  http://mediacause.org/7-ways-nonprofits-video-instagram/
27. MUST DO: STORYTELLING
28. 6 TIPS FROM THE EXPERTS 501TechNYC (CAUSEVOX) The best stories are the ones that you remember; they move you to share the story or take action. 1
29. 6 TIPS FROM THE EXPERTS 501TechNYC (CAUSEVOX) People will forget what you told them. But they’ll never forget how you made them feel through stories. 2
30. 6 TIPS FROM THE EXPERTS 501TechNYC (CAUSEVOX) Don’t make your story about your organization, make it about your cause and clients. 3
31. 6 TIPS FROM THE EXPERTS 501TechNYC (CAUSEVOX) Pair people up with volunteer transcribers and recorders to get stories out. 4
32. 6 TIPS FROM THE EXPERTS 501TechNYC (CAUSEVOX) Put your story into motion using videos. 5
33. 6 TIPS FROM THE EXPERTS 501TechNYC (CAUSEVOX) All stories have a beginning, middle, and end. 6
34. TED TALKS TED TALKS: Personal Tales from the edge of life TED TALKS: How to Tell a Story
35. MUST DO: CRISIS COMMUNICATIONS •  Be attentive, be human. •  Cut off auto schedulers •  Respond quickly. Rockstar Example @DOMVAPower
36. MUST DO: Optimize Your Website for Online Giving • Mobile Optimization • Revamp your About Us page, pictures, bios • Tell stories, don’t write books • Your premium spot is your website, above the fold • Link to 990s • Don’t add other links • Keep choices simple
37. MUST DO: Beauty Salon •  Coverpage •  Square logo •  Twitter logo •  Online News Page •  Own your content
38. SELF AUDIT • Current State •  What do you look like? •  Tools •  Talent •  Budget •  Skills • Future State •  Needs •  Resources •  Campaigns
39. SHOULD DO: CONTENT MARKETING MAP Content Marketing in Your Organization" Where your content comes from?" Where your content lives" Where your Content Flows" FROM" Ex. News, Client Stories, White Papers " LIVES
 Example Blog" FLOWS" ex. instagram, twitter, facebook., videos"
40. SHOULD DO: EDITORIAL CALENDAR
41. USING THE CALENDAR •  Consistency is key •  Any schedule is fine, but be reliable. •  Proactive, not just reactive •  Time sensitive news is great, but plan ahead •  Track deadlines, and stick to them •  Assign and reroute if need be
42. SHOULD DO: GOOGLE+ The name of the game is SEO.
43. SHOULD DO: MEASUREMENT – 7 BASIC STEPS •  Define your goals •  Define your audiences •  Define your benchmarks •  Define your metrics, get buy in. •  Define your time and costs •  Select your data collection tools •  Collect and analyze your data then turn what you have learned into action. •  Beth Kanter, Measuring the Networked Nonprofit
44. SHOULD DO: RETURN ON INVESTMENT Best Tools for Measurement 1.  Tweetdeck 2.  Hootsuite 3.  Topsy 4.  Simply Measured 5.  Sprout Social 6.  Spredfast
45. SHOULD DO: INSTAGRAM •  An instagram is worth 1000 words •  Simple tool to create useful stories and to curate content from others
46. INSTAGRAM : NPOS THAT GET IT http://www.pinterest.com/karvetski/ instagram-nonprofits-that-get-it/
47. BEST PRACTICES FOR NONPROFITS 1.  Report live 2.  Regram 3.  Add hastags to captions and like the photos of others 4.  Use third party apps •  Statigram – analytics •  Copygram – printing •  Flipagram and Slidagram 5.  One image a day 6.  Understand what makes a good instagram image 7.  Demonstrate impact, statistics in the captions
48. AMBASSADOR CREATION •  Invite people to play •  Encourage them to share •  Make it Easy
49. See our post? What can you do to help? .  Click like. 2.  Better yet, comment. 3.  Even better, click the share button! 4.  The best, share this link (www.blahblah.com) on your page and challenge your friends to participate.
50. COULD DO: SELFIES FOR GOOD
51. COULD DO: Shareable
52. COULD DO: INFOGRAPHICS - TYPES •  How To •  Research Results •  Compare and Contrast •  Did you know? •  Demographics •  Advocacy •  Timeline •  How to Create an Infographic in 30 minutes •  http://pinterest.com/kanter/nonprofit-infographics/
53. INFOGRAPHIC MAKERS •  Piktochart •  Infogr.am •  Google chart tools •  Visual.ly •  Wordle •  Icon Archive (free icons) •  Pixlr (photo editing)
54. SOCIAL MEDIA IS NOW ABOUT ADVANTAGES •  Be like oreo, not Susan G. Komen.
55. 804-852-6409 QUESTIONS NOW or LATER? to talk: 804.852.6409# to write: sarah@thesparkmill.com P /thesparkmill T @thesparkmill F /thesparkmill I /thesparkmill