Anthony Vennare - Scale the Unscalable

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1. Finding Whitespace and Underpriced Attention Your contact information Scale the Unscalable Content x Creators
2. After bootstrapping Fitt’s growth to 15 cities and more than $1M in revenue, Anthony brought on outside capital to fuel the development of an all-in-one platform for local health and fitness activities. Since that time Fitt has expanded to 26 cities.
3. Fitt Cities Editorial contributors Articles published/ month Influencer and video contributors Monthly content views Content Partnerships
4. Can you scale editorial and multimedia content creation while maintaining the brand, quality, and budget?
5. Develop paid collaboration opportunities with influencers to (1) increase awareness of FItt and (2) place partner product front and center among an engaged audience on Instagram. Fitt’s Influencer Network includes wellness-focused thought leaders in their respective communities and nationwide. Influence is leveraged through personal social media channels, targeting hyper-engaged, loyal audiences. - Micro-influencers (2k+ followers) - Rising star (30k+ followers) - Macro Influencer (150k+followers)
7. Berries and matcha and coffee oh my! Making my way through @fittcity’s “Every Coffee Shop Worth Visiting in Boston” list aaaaand - I think I just found my new favorite spot. Fitt’s my go-to for finding all the best fitness studios, healthy eats and fun outdoor adventures - you have to check it out! Trust me, you’ll thank me later. Link in bio. #fittboston #fittnation Post-workout lunch today was unbelievable! @fittcity just updated their site, and wow did it deliver (how I found this spot)! Now you’re able to set up your own user profile on Fitt.co, so everything’s more personalized for you and your city! Make sure you check out the link in my bio and set one up. And don’t worry - if you’re one of the unlucky ones and Fitt isn’t in your city just yet, send them a DM to find out how you can contribute! #fittboston #fittnation
10. We create our social content + videos with footage shot by our network of on-the-ground creators in each city. We assign a location or event, and they shoot it. The shots they collect are sent back to Fitt HQ, where we use them to create a number of different types of social content. That means we leave the filming up to them, and handle all the editing and color correcting on our end.
14. - Not providing any real/unique value to consumer - Compromising quality/the brand - Giving up: Ask 100 people to get 1 response - Overpaying. Everything is a negotiation - Lacking patience
15. anthony@fitt.co Anthony Vennare, CEO Fitt.co