Tara Gentile - Community Building that Finally Delivers

Tara Gentile drops knowledge on building a community at the Yearly Carnage

Transcript

1. Community Building That Finally Delivers @taragentile | tara@cocommercial.co
2. When I got started, the main stat I cared about was RSS subscribers.
3. As time went on, I cared about Twitter followers, email subscribers, Facebook likes, Instagram followers, and podcast downloads...
4. The promise & opportunity of social media marketing has largely left us with diminishing returns as each new platform emerges.
5. Our workload continues to increase as we jump from new opportunity to new opportunity even as those opportunities have shorter & shorter lifespans.
6. Where does it end?
7. Is there a way to end this cycle while... -Strengthening our relationships to customers and prospects? -Learning more about what our customers really need from us as providers? -Scaling back our workloads when it comes to marketing and sales?
8. Create the community that social media promised you, but couldn’t deliver on.
9. Why I’m building CoCommercial
10. I’m not saying you should start a Facebook group as an alternative to an email list, Facebook page, or blog.
11. Create the space and get the hell out of the way. This isn’t about you. It’s about them.
13. When you get out of the way, you can see members’ real activity, problems, and preferences.
14. Connect, don’t broadcast. The best way to learn about the problems people are facing and actually care about is by letting them talk to each other.
16. People want to connect with people--not brands. But, they’ll associate those connections with your brand.
17. Get transparent When you show up, aim for honesty & transparency with every communication. Take them behind-the-scenes.
19. Walk the walk. Transparency is an opportunity to share your solution naturally.
20. Don’t wait for the next wave of digital marketing to transform your business--create your own.
21. Q & A Let’s Connect: @taragentile cocommercial.co