Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Tara Gentile - Community Building that Finally Delivers
Search
The Yearly Carnage
April 18, 2018
Business
0
68
Tara Gentile - Community Building that Finally Delivers
Tara Gentile drops knowledge on building a community at the Yearly Carnage
The Yearly Carnage
April 18, 2018
Tweet
Share
More Decks by The Yearly Carnage
See All by The Yearly Carnage
Adrienne Joselow: Mailchimp | Beyond the dashboard: How to use data and research to create actionable marketing strategies
theyearlycarnage
0
36
Alyssa Catalano - Slow is Fast
theyearlycarnage
0
65
Daniel Gurwin - Social Media is Not the End Goal
theyearlycarnage
0
57
Jaymie Tarshis - How to Use Facebook Ads to Increase Sales
theyearlycarnage
0
47
John Malecki - Instagram Growth
theyearlycarnage
0
110
Victoria Ekwenuke - How to Black Girl Magic and Manage Brands
theyearlycarnage
0
160
Anthony Vennare - Scale the Unscalable
theyearlycarnage
0
84
Tessa Jacocks - Building a Growth Stack
theyearlycarnage
0
180
Seth Hunter - The Art of Unpaid Traffic
theyearlycarnage
0
65
Other Decks in Business
See All in Business
Dist.43.英語仕事で地味につかうChatGPT 配布版
karad
0
430
VISASQ: ABOUT US
eikohashiba
14
420k
Ampersand Company Profile
cuebicventures
PRO
2
3.4k
株式会社Gakken LEAP 会社紹介資料
gakkenleap
1
320
Pictoria 会社紹介・採用資料
pictoria
3
380
【採用サイト公開用】ファーマイノベーション事業部_紹介資料
ubie
0
260
株式会社ラクーンホールディングス会社紹介 / Company Profile
raccoon_hd_hr
PRO
0
4.5k
慶應修士卒が語るキャリアパス:メーカー・コンサル・エンジニアからの知見
hamawwo
0
270
会社紹介資料_株式会社ペイルド
paild
PRO
0
8.5k
【エンジニア採用】BuySell Technologies会社説明資料
buyselltechnologies
1
41k
スカイディスク採用資料 ver2024.04
okadash0
1
500
【株式会社Amazia】採用資料(エンジニア)
amazia200910
1
1.1k
Featured
See All Featured
How to train your dragon (web standard)
notwaldorf
72
5.1k
Stop Working from a Prison Cell
hatefulcrawdad
266
19k
Ruby is Unlike a Banana
tanoku
96
10k
Practical Orchestrator
shlominoach
181
9.7k
Fireside Chat
paigeccino
20
2.6k
Scaling GitHub
holman
457
140k
A better future with KSS
kneath
231
16k
How GitHub (no longer) Works
holman
304
140k
The World Runs on Bad Software
bkeepers
PRO
61
6.7k
Debugging Ruby Performance
tmm1
70
11k
The Mythical Team-Month
searls
215
42k
Designing with Data
zakiwarfel
95
4.8k
Transcript
Community Building That Finally Delivers @taragentile |
[email protected]
When I got started, the main stat I cared about
was RSS subscribers.
As time went on, I cared about Twitter followers, email
subscribers, Facebook likes, Instagram followers, and podcast downloads...
The promise & opportunity of social media marketing has largely
left us with diminishing returns as each new platform emerges.
Our workload continues to increase as we jump from new
opportunity to new opportunity even as those opportunities have shorter & shorter lifespans.
Where does it end?
Is there a way to end this cycle while... -Strengthening
our relationships to customers and prospects? -Learning more about what our customers really need from us as providers? -Scaling back our workloads when it comes to marketing and sales?
Create the community that social media promised you, but couldn’t
deliver on.
Why I’m building CoCommercial
I’m not saying you should start a Facebook group as
an alternative to an email list, Facebook page, or blog.
Create the space and get the hell out of the
way. This isn’t about you. It’s about them.
None
When you get out of the way, you can see
members’ real activity, problems, and preferences.
Connect, don’t broadcast. The best way to learn about the
problems people are facing and actually care about is by letting them talk to each other.
None
People want to connect with people--not brands. But, they’ll associate
those connections with your brand.
Get transparent When you show up, aim for honesty &
transparency with every communication. Take them behind-the-scenes.
None
Walk the walk. Transparency is an opportunity to share your
solution naturally.
Don’t wait for the next wave of digital marketing to
transform your business--create your own.
Q & A Let’s Connect: @taragentile cocommercial.co