John Malecki - Instagram Growth

Transcript

1. INSTAGRAM GROWTH John Malecki @John_Malecki How to Build An Engaging Following
2. Overview What are you going to learn? - Why your business should be marketing on Instagram - How to grow an engaging audience - Converting/ Monetizing your audience for sales
3. Who Am I ? John Malecki • Pittsburgh, Pa • University of Pittsburgh - Marketing • 4 years In NFL • First Business in 2013 • Custom Furniture • Content Creation • Podcast
4. WHY SHOULD YOU LISTEN TO ME ? Revenue Growth • Generated 100k+ Revenue year to year from IG • Networking Opportunities • Big Business Deals ◦ Restaurants, Home Remodels, Conference Tables, etc. Brand Partnerships • Paid Brand endorsements
5. WHAT ARE WE GOING TO COVER? Takeaway 1 Basic Tips for setting yourself up for success Takeaway 2 Creating content for engagement Takeaway 3 What’s going on now
6. Basic Tips for Success
7. THE BIO • Clean and Clear • Use a call to action • Bullets for clarity • Business vs. Personal account
8. THE FEED
9. POST FREQUENCY Posting minimum once a Day Anchor Content #MotivationMonday #ThrowbackThursday #FollowFriday Product Users/ Purchasers Quotes Other Content Behind The Scenes Q&A Content Inspiration or Account Features (Reposting) Audience Polls Onsite/ Delivery/ Installation Find a Rhythm & Stick To It
10. HASHTAGGING ALGORITHM CHANGES 2018* Hashtagging for search Use to have up to 30 Tags per post Big , Medium , Small - Based on the number of search results Subscribing to hashtags Shadow Banning
11. Creating Content For Engagement
12. STIMULATE CONVERSATION • Ask Questions • Ask Audience for Comments & Tagging • Ask for book marking • Ask for Advice
13. ENGAGE!!!! • Comment • Comment • Comment
14. What’s Going On Now
15. STORIES • Inside Perspective • Behind The Scenes • Personality Behind The Brand • Pins for Projects & Off Platform Targeting
16. STORIES CONT.
17. NEW FEATURES • IG LIVE • Hashtags and Linkable Profile Links • Shop Option • Branded Content
18. DO’S & DON’T(s) DO’S • Create stimulating Conversation based around your account • Jump onto other accounts and comment and talk to followers • Repost relevant and relatable content your audience will enjoy, Sparingly*! DON’T(s) • Use other accounts content without proper tagging • Tag & Spam other accounts to get their attention in EVERY post
19. QUESTIONS?? FOLLOW ME: @JOHN_MALECKI JOHNMALECKIBUILDS JOHNMALECKI.COM