Victoria Ekwenuke - How to Black Girl Magic and Manage Brands

Transcript

1. How to #BlackGirlMagic and Manage Brands
2. WHO AM I?
3. ANALOG BLACK GIRL GOD’S PLAN
4. WHAT DO I DO?
5. MY PARENTS WHAT THINK I DO
6. MY FRIENDS WHAT THINK I DO
7. MY AGENCY WHAT THINK I DO PARTNERS
8. I ACTUALLY DO WHAT
9. I’M A
10. BRANDS GLOBAL
11. BRAND MANAGEMENT? WHAT IS
12. CPG TRADITIONAL RAW MATERIALS FINISHED GOODS DISTRIBUTION PURCHASED BY CONSUMER
13. VIEW 1000 FEET Soap BUSINESS CYCLE P&L
14. VIEW 20 FEET 1 Ideation 2 Feasibility 3 Capability 4 M arket Ready 5 Post Evaluation LA U N C H What will we launch? Can we fund it and will it make sense for our business? Let’s seed excitement with the sales organization. Let’s take the time to execute the plan. Was it a success?
15. OVERALL CONSUMER RESEARCH MARKET RESEARCH MANUFACTURING PROCUREMENT SUPPLY CHAIN MANAGEMENT R&D FINANCE LEGAL MARKETING COMMS PRICING PACKAGING ARTWORK CHANNEL MANAGEMENT CONTRACT MANAGEMENT SALES FORECASTING DISTRIBUTION CUSTOMER INSTALLATION CUSTOMER ANALYTICS GLOBAL DOCKING ACCOUNT MANAGEMENT SALES TEAM MANAGEMENT = BRAND PERCEPTION
16. TECH BRAND + STRATEGY MARKETING COMMS MARKET RESEARCH CONSUMER RESEARCH PRODUCT EXPERIENCE = BRAND PERCEPTION
17. DID I GET HERE? HOW
18. BEGINNING... THE
19. LEARN THE 1. BASICS (WELL)
20. EMBRACE 2. FAILURE
21. GET YOUR 3. MIND RIGHT Above all else, guard your heart, for everything you do flows from it. Proverbs 4:23
22. HUSTLE 4. Don’t e w y u ca ’t o t u f o d w a yo do.
23. BE YOU 5. UNAPOLOGETICALLY
24. CAN’T BE YOU WHAT YOU CAN’T SEE
25. LEARN FAIL HUSTLE +MINDSET DO YOU QUESTIONS? @AnalogBlackGirl