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Victoria Ekwenuke - How to Black Girl Magic and Manage Brands
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The Yearly Carnage
April 18, 2018
Business
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Victoria Ekwenuke - How to Black Girl Magic and Manage Brands
The Yearly Carnage
April 18, 2018
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Transcript
How to #BlackGirlMagic and Manage Brands
WHO AM I?
ANALOG BLACK GIRL GOD’S PLAN
WHAT DO I DO?
MY PARENTS WHAT THINK I DO
MY FRIENDS WHAT THINK I DO
MY AGENCY WHAT THINK I DO PARTNERS
I ACTUALLY DO WHAT
I’M A
BRANDS GLOBAL
BRAND MANAGEMENT? WHAT IS
CPG TRADITIONAL RAW MATERIALS FINISHED GOODS DISTRIBUTION PURCHASED BY CONSUMER
VIEW 1000 FEET Soap BUSINESS CYCLE P&L
VIEW 20 FEET 1 Ideation 2 Feasibility 3 Capability 4
M arket Ready 5 Post Evaluation LA U N C H What will we launch? Can we fund it and will it make sense for our business? Let’s seed excitement with the sales organization. Let’s take the time to execute the plan. Was it a success?
OVERALL CONSUMER RESEARCH MARKET RESEARCH MANUFACTURING PROCUREMENT SUPPLY CHAIN MANAGEMENT
R&D FINANCE LEGAL MARKETING COMMS PRICING PACKAGING ARTWORK CHANNEL MANAGEMENT CONTRACT MANAGEMENT SALES FORECASTING DISTRIBUTION CUSTOMER INSTALLATION CUSTOMER ANALYTICS GLOBAL DOCKING ACCOUNT MANAGEMENT SALES TEAM MANAGEMENT = BRAND PERCEPTION
TECH BRAND + STRATEGY MARKETING COMMS MARKET RESEARCH CONSUMER RESEARCH
PRODUCT EXPERIENCE = BRAND PERCEPTION
DID I GET HERE? HOW
BEGINNING... THE
LEARN THE 1. BASICS (WELL)
EMBRACE 2. FAILURE
GET YOUR 3. MIND RIGHT Above all else, guard your
heart, for everything you do flows from it. Proverbs 4:23
HUSTLE 4. Don’t e w y u ca ’t o
t u f o d w a yo do.
BE YOU 5. UNAPOLOGETICALLY
CAN’T BE YOU WHAT YOU CAN’T SEE
LEARN FAIL HUSTLE +MINDSET DO YOU QUESTIONS? @AnalogBlackGirl