Tessa Jacocks - Building a Growth Stack

Transcript

1. Tessa Jacocks Director of Innovation, Bumble IG: @tessa.jacocks
3. • Joined Bumble October 2015 as Director of Growth. • At the time, it had under 1mil registered users. Now Bumble has over 30 million registered users and over 80 employees worldwide. • Oversees product innovation, data/analytics, digital marketing, media buying.
4. • • •
5. Coming from from a very different background.
7. • Start googling! Don’t be embarrassed to look up the most basic questions. • Engrain yourself in the communities. ◦ Reddit, Quora, Facebook groups, LinkedIn groups, Slack communities ◦ Comment sections of blog posts, Reddit threads + Youtube videos are gold.
8. • Read, listen, sign-up for anything related. • Learn the vernacular. Don’t gloss over words/ phrases you don’t know. Look them up.
9. and test, test, test Brand Awareness $1/day Low CPM (for now) Great for small business apps
10. Site Speed • Your website provides easy conversions (even if you’re an app) • Aesthetics are great - but don’t sacrifice speed • Use easy tools, such as Google PageSpeed Insights
11. • Sell your brand and mission. Don’t only show off your product. • Use B2B in addition to consumer-facing • Cross-post (i.e. Link an Instastory to a Youtube video)
12. • Where is your audience engaging with the brand (but not the product)? • Where are people converting? • How - and where - are they sharing feedback?
13. • Build audiences and use engage them through the funnel. • Skipping to “conversion” will increase CPI/CPA • Ignoring “loyalty” (engagement for apps) will hurt retention
14. IG: @tessa.jacocks