Jaymie Tarshis - How to Use Facebook Ads to Increase Sales

Transcript

1. How To Use Facebook Ads To Increase Your Sales Jaymie Tarshis | www.jaymietarshis.com
2. How I used Facebook Retargeting ads to generate an additional $84,500 in sales for my client in 12 months...
3. About Me • Hi, I’m Jaymie! • Digital Marketing Strategist for 6 years • I help entrepreneurs and service professionals generate more leads and sales using Facebook Ads • I’ve managed over $500K in Facebook ad spend for myself and my clients • My campaigns have been responsible for generating hundreds of thousands of leads across various industries
4. Today you will learn: • How to identify your hottest leads and prospects within your business • How to create custom audiences on Facebook so you can retarget your hottest leads with your ads • 3 types of retargeting Ads that you can use to close more sales
5. It takes an average of 7 touch points before a customer is ready to buy
6. I made a list of the hottest leads and prospects
7. I created ads retargeting those leads using website and engagement custom audiences
8. I used specific ad creative to help further the leads to the point of a sale Social Proof Ad Education Ad Reminder Ad
9. Mistakes People Make and How to Avoid Them
10. Don’t retarget EVERY website visitor, focus on site visitors in the last 7 or 28 days
11. Don’t forget to exclude certain people from seeing your ads, otherwise your prospects and current customers will get annoyed fast
12. Don’t be too salesy or pushy, use these ads as an opportunity to educate, demonstrate and inspire your customers to take action!
13. Questions? Email me: hello@Jaymietarshis.com Visit my website: www.jaymietarshis.com Connect with me on Facebook: Facebook.com/jaymietarshis