Design Thinking

Design Thinking

Design is not art. Design is not engineering. Design is not making pretty things. Good design is not done based on whims or feelings. Instead, design is a rational process, a mixture of many disciplines, drawing on artistic creativity, engineering process and precision, and philosophy, in order to solve human problems. Once you understand how to think about design and what it means to produce "good design", you begin to see so many more realms in your life in which the design process is applicable. Whether it's uncluttering and decorating your house, building a system to manage your personal finances, or simply making a newsletter for your business, you are practicing design. This talk will focus on overarching principles of good design that you can use in your everyday life to make this process tangible and fun.

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Tim Cheadle

May 25, 2012
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Transcript

  1. DESIGN THINKING Tim Cheadle & Tori Press

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  3. You can do design DESIGN IS IMPORTANT GOOD DESIGN IS

    PRINCIPLED 1 2 3
  4. so WHAT IS DESIGN?

  5. so WHAT IS DESIGN? LET’S START WITH A STORY.

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  8. “HOW DO WE GO FROM ZERO TO BEAUTIFUL?”

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  11. you can do design. design is problem solving.

  12. Design is the process by which man molds his environment

    to suit his needs. WHAT IS DESIGN?
  13. why is design important? let’s do some science.

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  15. “BUT I’m Not CREATIVE. I’m A SCIENTIST.”

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  18. DESIGN IS IMPORTANT. IT COMMUNICATES IDEAS.

  19. Just like philosophy, good design involves solving the problem within

    its context. WHAT IS GOOD DESIGN?
  20. DESIGN IS DRIVEN BY CONTEXT.

  21. Every problem has constraints like time, cost, audience, size, quantity,

    etc. WHAT IS THE CONTEXT?
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  23. IS THERE GOOD DESIGN THAT IGNORES CONTEXT?

  24. GOOD DESIGN IS PRINCIPLED. IT ALLOWS PURSUIT OF VALUES.

  25. Good design allows you to pursue your values and live

    the life you have imagined. IT ENHANCES YOUR LIFE
  26. Good design makes things accessible, understandable, and easy to use.

    IT IS INTUITIVE
  27. Good design frees you from unnecessary effort and has a

    direct benefit on your life. IT IS LIBERATING
  28. WHAT DESIGN IS NOT is just as important.

  29. Art is selective recreation of reality and has no purpose

    other than beauty. DESIGN IS NOT ART
  30. Style is aesthetic without an explicit purpose. DESIGN IS NOT

    style
  31. Engineering serves a purpose but does not take style into

    account. DESIGN IS NOT ENGINEERING
  32. OKAY, NOW WHAT? LET’S DO SOME DESIGN.

  33. THINK OF THE IDEAL DESK. WHAT COMES TO MIND?

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  37. THANK YOU.