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Borrowing Brilliance: What Security Awareness and Training Should Steal from Marketing

Borrowing Brilliance: What Security Awareness and Training Should Steal from Marketing

Explore how Security Awareness & Training (SAT) can evolve by integrating marketing tactics. Learn to craft targeted, emotionally resonant messages that boost engagement, create a compelling security culture brand, and utilize analytics for impactful training programs. This session will guide SAT professionals in adopting marketing's innovative approaches to enhance cybersecurity awareness and behavior within organizations, ensuring security becomes a core component of the corporate identity.

Contact info & supporting links available at: https://hotels-dress-cnc.craft.me/MLwbtsA02Ubu0K

Mike Taylor

June 17, 2024

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