L&D Strategies from the Marketing Playbook

Whether you’re a learning professional or a marketer, you’re competing for the same thing: attention. Without it, you can’t get people to think and act in new ways. There’s one big difference, though: Marketers have been much more successful. Savvy marketers understand that tapping into the psychology of emotions sparks engagement in today’s hyper-distracted world. That’s a mindset learning professionals need now more than ever before.

In this workshop, you’ll get a hands-on introduction to the marketing tools and techniques you can use to enhance any L&D project or strategy. You'll look at real-world learning programs from a new perspective and learn how L&D can tap into the benefits of content marketing, campaigns, automation, insightful analytics, and other proven marketing techniques. You’ll also get started using these approaches yourself, including crafting a content strategy for your learning programs, building learning-focused drip campaigns, designing polished graphics to support your learning programs, building a personalized curation system, and more. By the end of this workshop, you’ll have built valuable practical experience applying time-tested strategies marketers have been using for years to capture attention and spur people to action.

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