The Secret Life of Usability

Investigating emotion as it relates to our perception of usability. Given at the Internet Summit '11.

Transcript

1. THE SECRET LIFE OF USABILITY — — WAYS EMOTION AFFECTS OUR PERCEPTION OF USABILITY
2. HI! I’M TODD I work as a Senior UX Designer at Viget—a web development and design agency. @toddmoy
3. If usability engineers designed a nightclub it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms.
4. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other. —Joel Spolsky
5. Usable software is like edible food. —Someone
6. ’ USABILITY The extent to which a product can be used by specified users to achieve specified goals with , , and in a specified context of use.
7. good decisions emotion + logic
8. We first respond emotionally.
9. Our emotions help us: • focus • decide • perform Our perception of usability is colored as a result.
10. We should anticipate and shape emotion in our designs.
11. ⊣ THE SECRET LIFE OF USABILITY ⊢ WAYS PERSONALITY ONBOARDING TREATS
12. ONBOARDING of
13. 1913 Stravinsky’s Rite of Spring premieres
15. 1913 Stravinsky’s Rite of Spring premieres
17. Who handles onboarding well?
18. Twitter : being a wingman* *pun not intended, but wholeheartedly endorsed
22. Pages for iPad : a toy in the sandbox
24. Usability is like an escalator.
26. What users know
27. What users need to know What users know
28. What users need to know What users know
29. As the gap increases, we feel: • less certain • more defensive • stripped of control
30. The gap is influenced by: • vocabulary • complexity • predictability
31. • design • functionality • passion paths
32. • training • demos • wizards • seed content • measured change
33. of PERSONALITY
36. Who focuses on personality?
37. Hey, you want to hear the most annoying sound ever?
42. We respond to personality.
43. designers user It’s a conversation conducted through an interface
44. MESSAGE ATTITUDE DELIVERY Conversation
45. MESSAGE ATTITUDE DELIVERY Conversation what do they need to know?
46. MESSAGE ATTITUDE DELIVERY Conversation what tone do we take? what do they need to know?
47. MESSAGE ATTITUDE DELIVERY Conversation what tone do we take? what do they need to know? how do we communicate it?
48. NEEDS EMOTIONS MESSAGE ATTITUDE DELIVERY Personality Map
49. NEEDS EMOTIONS MESSAGE ATTITUDE DELIVERY Personality Map
50. Hey mom. Mom. Mom. Mooooooom. MOM!! What’cha doing? Here be dragons.
51. TITLE TREATS of
53. Who gives treats?
57. 23 Likes vs
58. When we feel good, we design faults.
59. Positive feedback makes us accommodating. (negative feedback makes us dismissive.)
60. Delight can: • distort time • motivate • build trust
61. successes & rewards errors & friction
62. positive impression negative impression successes & rewards errors & friction
63. reward anticipation timing Attributes of delight
64. WHEREUPON WE WRAP IT UP
65. I. Usability is based on perception WHEREUPON WE WRAP IT UP
66. I. Usability is based on perception II. Perception is affected by emotion WHEREUPON WE WRAP IT UP
67. I. Usability is based on perception II. Perception is affected by emotion III. We should anticipate and shape emotion WHEREUPON WE WRAP IT UP
68. Thoughts or questions?
69. Thanks! Tweet me: @toddmoy Learn more: http://tmoy.me/u4lCfU Rate it: http://spkr8.com/s/468