Magic

How magic relates to our work as web professionals.

Transcript

1. This talk is about MAGIC @toddmoy UX Designer at Viget
2. MAGICIANS AND US
3. I can’t do magic. I can only help you see it. Peter Samuelson, magician
4. magician spectator magic
5. designer – system model user – mental model design model UI, API, SDK, content, etc.
6. 1 of 3 Beautiful lies Fiction can be more compelling than the truth. 2 of 3 Sleight of hand Work when they’re distracted. 3 of 3 Miraculous feats Make technology fit the illusion. THREE PARALLELS
7. 1 of 3 Beautiful lies Fiction can be more compelling than the truth. 2 of 3 Sleight of hand Work when they’re distracted. 3 of 3 Miraculous feats Make technology fit the illusion.
11. Fiction can be more compelling than the truth.
12. 1 of 3 Beautiful lies Fiction can be more compelling than the truth. 2 of 3 Sleight of hand Work when they’re distracted. 3 of 3 Miraculous feats Make technology fit the illusion.
17. Work when they’re distracted.
18. 1 of 3 Beautiful lies Fiction can be more compelling than the truth. 2 of 3 Sleight of hand Work when they’re distracted. 3 of 3 Miraculous feats Make technology fit the illusion.
19. Cardiio
20. Amnesia Connect by Razorfish
21. Urban Daddy Cycling Classic by Red Paper Heart
22. Make technology fit the illusion.
23. We depend on our knowledge of the "mechanics" of computer technology, the aesthetics of graphic design, and the science of psychology. Magicians depend on their knowledge of the "mechanics" of their tricks, the aesthetics of showmanship, and the science of psychology. Bruce Tognazzini, Magic and Software Design
24. Any sufficiently advanced technology is indistinguishable from magic. Arthur C. Clarke
25. QUESTIONS?
26. THANKS! @toddmoy