Misdirection

An internal presentation for Viget. Based on the presentation given to Web Afternoon Charlotte in September 2012.

This talk explores how the concept of misdirection in magic relates to work we do as UXDs, visual designers, content strategists, and developers.

Transcript

1. MISDIRECTION What How Why
2. MISDIRECTION making people focus on one thing in order to distract them from something else MISDIRECTION What How Why
3. MISDIRECTION capitalizes on the limits of our minds in order to hide actions or lead people to false conclusions MISDIRECTION What How Why
4. magician spectator magic MISDIRECTION What How Why
5. us users concepts, metaphors, interfaces, encapsulations, abstractions MISDIRECTION What How Why
6. manage attention work unseen add illusion introduce lies create patter MISDIRECTION What How Why
7. http://news.ycombinator.com/item?id=4047197 (sorry, best source I could find.)
8. manage attention work unseen add illusion introduce lies create patter MISDIRECTION What How Why
9. https://speakerdeck.com/u/mikeyk/p/secrets-to-lightning-fast-mobile-design?slide=82
10. http://www.amazon.com/s/ref=sr_pg_2?rh=i%3Aaps%2Ck%3A50+shades+of+gray&page=2&keywords=50+shades+of+gray&ie=UTF8&qid=1349440035
11. manage attention work unseen add illusion introduce lies create patter MISDIRECTION What How Why
12. http://www.newscientist.com/article/dn18754-visual-tricks-can-make-downloads-seem-quicker.html
13. manage attention work unseen add illusion introduce lies create patter MISDIRECTION What How Why
14. http://cloudflare.com
15. manage attention work unseen add illusion introduce lies create patter MISDIRECTION What How Why
16. https://mail.google.com/mail/u/0/#settings/labs
17. TWO THINGS I TOOK AWAY one philosophical, one practical MISDIRECTION What How Why
18. magicians and web folk are kinda similar empathy, perception, expectations, yada, yada, hugs 1 MISDIRECTION What How Why
19. misdirection can inspire creative solutions to performance and complexity and maybe cool things that I don’t even know about yet 2 MISDIRECTION What How Why
20. WHAT DO YOU THINK? Other examples? Ethics and caveats? New ideas? MISDIRECTION What How Why
21. THANKS! MISDIRECTION What How Why