Pressware, Publishing, and Passion

We all know that WordPress is a powerful piece of software that allows almost anyone to set up a website. But when it comes to running a business using WordPress, where do we get started?

In this talk, we’re going to define two types of people who work with WordPress: Implementers and Developers.

We’ll cover the differences of each and the roles each play in providing a service to clients. Additionally, we’ll take a look at some of the things I’ve found useful when running a business based on WordPress.

Transcript

1. Pressware, Publishing, and Passion Tom McFarlin / @tommcfarlin / https://tommcfarlin.com / https://pressware.co
2. Hey, I’m Tom Pressware Publishing Passion WordPress
3. Thanks For Coming! Pressware, Publishing, and Passion What is all of this stuff? Developers, Implementers, Bloggers, and Business? We’ll talk about it all.
4. Pressware WordPress Development
5. Pressware Started blogging with WordPress in 2005 Worked for a major Internet company using .NET Made the jump to self- employment
6. Pressware Started with Ruby on Rails, PHP, and some light WordPress work Began to exclusively work with WordPress Custom development, plugins, and software Publishing
7. Pressware Clients and Customers Make no assumptions Understand the problem Feedback Loops Repeat
8. Pressware The Technical Side Backup Your Data Source Code Control Consistent Workflow
9. Pressware The Business Side Form a Company? Hire a CPA Have dedicated communication channels
10. Publishing Daily Blogging and More
11. Publishing Static HTML BlogSpot WordPress
12. Publishing Keep public notes Educate others Educate myself 80,000 hits a month
13. Publishing Leads to opportunities Speaking Start Here Pressware Plugins Podcasts
14. WordPress Hobby, Job, Passion
15. Why WordPress? Blogging Content Management Web Sites Web Applications
16. Why WordPress? Blogging is a hobby Development is a job WordPress is a passion
17. Implementers and Developers Two Roles in the Same Economy
18. Implementers and Developers Implementers Developers Other Roles?
19. Implementers Knowledge of… Hosting WordPress Themes Plugins and more.
20. Developers Developing custom solutions… Themes Plugins Web Applications and more.
21. Each solves a different problem Both are needed One is not better than the other Implementers and Developers
22. What About You? Let’s talk about it.
23. Passion Follow It (Or Don’t?)
24. pas·sion strong and barely controllable emotion.
25. pas·sion The intersection of what you love, what serves, and what provides.
26. Passion Multiple Passions Blogging Development Self-Employment WordPress is at the intersection.
27. Passion Our Passions Differ Blogging Development Maintenance Hosting What else?
28. Passion Identify your passion Where does WordPress fit? Stay as close to that point as possible
29. Pressware, Publishing, and Passion Tom McFarlin / @tommcfarlin / https://tommcfarlin.com / https://pressware.co
30. Thank You! Questions, comments, or anything else? Tom McFarlin / @tommcfarlin / https://tommcfarlin.com / https://pressware.co