READING REVIEW - WHAT YOU SHOULD ALREADY KNOW…
CHALLENGES IN WESTERN-CHINESE BUSINESS RELATIONSHIPS: THE CHINESE PERSPECTIVE
▸ The ideals of sinocentrism, modesty, long-term orientation, guanxi, in/out
group, and high-context culture
▸ The differences that do not coexist between China and Western culture, such
as modesty and in/out group orientation. Practices coexist.