Student Life - Digital Marketing seminar

Transcript

1. Student Life Tom Wright Director of Digital Student Life
2. https://www.youtube.com/watch?v=Lx_7C2N7gjQ
3. Aims and objectives • Enhance student employability and graduate outcomes • Improve engagement levels • Provide advice and support • Promote initiatives and events • Tie in with the curriculum
4. Approach • Content created by students for students • Timely & relevant content throughout the year • Promotion to date focused on new undergraduate students
15. Blog traffic
16. Facebook likes
17. YouTube watch time
18. Twitter reach
19. What we need from you Ideas for promoting the blog, YouTube and social media to other students: • 2nd and 3rd year undergraduates • International students • Postgraduates • Work-based distance learners • Mature students
20. The brief • Write no more than 500 words on your promotional idea • What resources or cost would be needed to put the idea into practice? • How would we measure its success? • Would you personally need or want to be involved? Email your ideas to digital@lincoln.ac.uk