Marketing for Developers: OSCON London

http://conferences.oreilly.com/oscon/open-source-eu/public/schedule/detail/51504

Transcript

1. O SCO N LON DON T RAC Y O S B OR N @limedaring Marketing for Developers What to do to get your project seen (without selling your soul.)
2. O SCO N LON DON T RAC Y O S B OR N @limedaring Hi, I’m Tracy! @limedaring (daring, not darling)
3. O SCO N LON DON T RAC Y O S B OR N @limedaring
4. O SCO N LON DON T RAC Y O S B OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy.
5. O SCO N LON DON T RAC Y O S B OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy. Marketing is worth it.
6. O SCO N LON DON T RAC Y O S B OR N @limedaring How do we market what we build?
7. O SCO N LON DON T RAC Y O S B OR N @limedaring Try to understand your customer, 
 especially if your customer isn’t you.
8. O SCO N LON DON T RAC Y O S B OR N @limedaring
9. O SCO N LON DON T RAC Y O S B OR N @limedaring Don’t forget to add analytics
10. O SCO N LON DON T RAC Y O S B OR N @limedaring analytics.google.com
11. O SCO N LON DON T RAC Y O S B OR N @limedaring segment.com
12. O SCO N LON DON T RAC Y O S B OR N @limedaring briefmetrics.com
13. O SCO N LON DON T RAC Y O S B OR N @limedaring Have a landing page and 
 start building your email list.
14. O SCO N LON DON T RAC Y O S B OR N @limedaring drip.co convertkit.com campaignmonitor.com mailchimp.com
15. O SCO N LON DON T RAC Y O S B OR N @limedaring pages.github.com
16. O SCO N LON DON T RAC Y O S B OR N @limedaring launchrock.com
17. O SCO N LON DON T RAC Y O S B OR N @limedaring Launch as early as possible
18. O SCO N LON DON T RAC Y O S B OR N @limedaring • It’s tempting to add features forever.
19. O SCO N LON DON T RAC Y O S B OR N @limedaring image credit: https://quickleft.com/blog/mvp-design/
20. O SCO N LON DON T RAC Y O S B OR N @limedaring • It’s tempting to add features forever. • What if someone judges you?
21. O SCO N LON DON T RAC Y O S B OR N @limedaring
22. O SCO N LON DON T RAC Y O S B OR N @limedaring • It’s tempting to add features forever. • What if someone judges you? • You’ll think of your product differently after launch — and that’s a great thing.
23. O SCO N LON DON T RAC Y O S B OR N @limedaring The easiest/hardest/best marketing tactic: writing content.
24. O SCO N LON DON T RAC Y O S B OR N @limedaring
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28. O SCO N LON DON T RAC Y O S B OR N @limedaring
29. O SCO N LON DON T RAC Y O S B OR N @limedaring Blog under your project, yourself, or both?
30. O SCO N LON DON T RAC Y O S B OR N @limedaring Don’t forget analytics here too.
31. O SCO N LON DON T RAC Y O S B OR N @limedaring
32. O SCO N LON DON T RAC Y O S B OR N @limedaring Make sure to tie your postings 
 into your mailing list.
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34. O SCO N LON DON T RAC Y O S B OR N @limedaring Writing is great for 
 promotion that doesn’t look like promotion
35. O SCO N LON DON T RAC Y O S B OR N @limedaring
36. O SCO N LON DON T RAC Y O S B OR N @limedaring Some common complaints:
37. O SCO N LON DON T RAC Y O S B OR N @limedaring Some common complaints: • But I’m terrible at writing!
38. O SCO N LON DON T RAC Y O S B OR N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long!
39. O SCO N LON DON T RAC Y O S B OR N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long! • But I have nothing original to say!
40. O SCO N LON DON T RAC Y O S B OR N @limedaring Best practices for finding and sharing on relevant communities.
41. O SCO N LON DON T RAC Y O S B OR N @limedaring news.ycombinator.com
42. O SCO N LON DON T RAC Y O S B OR N @limedaring
43. O SCO N LON DON T RAC Y O S B OR N @limedaring reddit.com
44. O SCO N LON DON T RAC Y O S B OR N @limedaring
45. O SCO N LON DON T RAC Y O S B OR N @limedaring producthunt.com
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47. O SCO N LON DON T RAC Y O S B OR N @limedaring For all of the above — 
 stick around and answer comments promptly. 
 More discussion = more interest = more views.
48. O SCO N LON DON T RAC Y O S B OR N @limedaring A bit about social media
49. O SCO N LON DON T RAC Y O S B OR N @limedaring
50. O SCO N LON DON T RAC Y O S B OR N @limedaring
51. O SCO N LON DON T RAC Y O S B OR N @limedaring
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55. O SCO N LON DON T RAC Y O S B OR N @limedaring Things to consider 
 depending on what you’re doing
56. O SCO N LON DON T RAC Y O S B OR N @limedaring Kickstarter
57. O SCO N LON DON T RAC Y O S B OR N @limedaring
58. O SCO N LON DON T RAC Y O S B OR N @limedaring
59. O SCO N LON DON T RAC Y O S B OR N @limedaring
60. O SCO N LON DON T RAC Y O S B OR N @limedaring Cold emailing
61. O SCO N LON DON T RAC Y O S B OR N @limedaring
62. O SCO N LON DON T RAC Y O S B OR N @limedaring Some guidelines: • Keep your messages short.
63. O SCO N LON DON T RAC Y O S B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human.
64. O SCO N LON DON T RAC Y O S B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit.
65. O SCO N LON DON T RAC Y O S B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. • Better to do it mostly manually rather than automated.
66. O SCO N LON DON T RAC Y O S B OR N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious benefit. • Better to do it mostly manually rather than automated. • Use something like Boomerang for Gmail so you remember to follow up if they don’t respond.
67. O SCO N LON DON T RAC Y O S B OR N @limedaring Blogging in general (especially if you work with small businesses.)
68. O SCO N LON DON T RAC Y O S B OR N @limedaring
69. O SCO N LON DON T RAC Y O S B OR N @limedaring Marketing tactics that 
 might not be worth it
70. O SCO N LON DON T RAC Y O S B OR N @limedaring Paid advertising?
71. O SCO N LON DON T RAC Y O S B OR N @limedaring reddit.com/advertising
72. O SCO N LON DON T RAC Y O S B OR N @limedaring
73. O SCO N LON DON T RAC Y O S B OR N @limedaring Collaborations with 
 other projects/businesses
74. O SCO N LON DON T RAC Y O S B OR N @limedaring
75. O SCO N LON DON T RAC Y O S B OR N @limedaring Resources for more
76. O SCO N LON DON T RAC Y O S B OR N @limedaring unicornfree.com
77. O SCO N LON DON T RAC Y O S B OR N @limedaring devmarketing.xyz
78. O SCO N LON DON T RAC Y O S B OR N @limedaring microconf.com
79. O SCO N LON DON T RAC Y O S B OR N @limedaring news.ycombinator.com
80. O SCO N LON DON T RAC Y O S B OR N @limedaring microconf.com
81. O SCO N LON DON T RAC Y O S B OR N @limedaring discuss.bootstrapped.fm
82. O SCO N LON DON T RAC Y O S B OR N @limedaring reddit.com/r/startups (etc.)
83. O SCO N LON DON T RAC Y O S B OR N @limedaring In conclusion…
84. O SCO N LON DON T RAC Y O S B OR N @limedaring Thank you! @limedaring