brands began to adopt it, boosted by advancements in blockchain infrastructure like Layer 2 solutions, account abstraction, compressed NFTs, and Web3 phones. These developments and broader market influences, such as ETFs and halving events, shifted the sentiment from cautious scepticism to a more optimistic outlook. At Caerus, we are witnessing a paradigm shift transforming the industries of culture - sports, music, entertainment and gaming - driven by evolving consumer behaviour and technology. The convergence of groundbreaking technologies such as Artificial Intelligence, blockchain, and spatial computing is playing a pivotal role in this evolution as they streamline processes, reduce operational costs, and open new avenues for value creation, thereby reshaping the dynamics of financing, production, distribution, and consumption within these industries. Traditional value chains are being disrupted. From fan financing platforms unlocking capital to direct-to-consumer marketplace models redefining creator/intellectual property compensation. Or from AI tools democratising the production of premium quality content to VR hardware/software, turning passive consumption into active experiences. These platforms empower those who create culture while rewarding those who consume it with ownership and involvement, addressing consumer pain points with technological solutions and fostering transparent and equitable incentive structures. 2023 was one of the most turbulent years in terms of market events and price action. For many investors, the uncertainty in the markets meant a slowdown in deployment. For Eterna Capital, it has been a very active year. The best time to start a company is when the market is down, and we came across some great founders who have been building during the downturn. Some of the key trends we saw this year included zk-proof technology, account abstraction, a modular blockchain approach, and AI. 2023 was a year where those who were investing focused on funding projects building important infrastructure technology that will enable more powerful applications to be built using blockchain technology. Market conditions are expected to improve next year, and we have seen positive market movements in the latter parts of 2023 – this is likely to bring more venture funding into the space, which will accelerate the rate of innovation over the next year. Advancements in zk-proof technology will continue and will have a host of applications across scalability, cross-chain functionality, and off-chain computation. Account abstraction and cybersecurity are two important areas that will improve the user experience, and we see significant efforts being spent in these sectors, with a lot of interesting approaches coming to the market. As the market begins to pick up during 2024, the companies that have focused on building and positioning themselves well in the market will start to see the fruits of their labor. Crypto Outlook By TradeDog 65 www.tradedog.io https://login.tradedog.io/ Partner, Caerus José F. Pereira Founding Partner, Eterna Capital Asim Ahmad