phpconfuk2017_LT_JSON-LD

Transcript

1. όοΫΤϯυ͔ΒͷSEOରࡦ ʙJSON-LDͰͷschema.orgೖ໳ʙ @uessy_akr
2. ͸͡Ί·ͯ͠ʂ ΋͘͠͸͓ٱ͠ͿΓͰ͢ɻ ͦͯ͠ ͍ͨͩ·ɺ෱Ԭɻ • ͏͑͠ʔ @uessy_akr • ओʹTwitterʹੜଉ͍ͯ͠ΔίΞϥ • σΟϨΫγϣϯ ٴͼ ։ൃ @
3. schema.orgͱ͸ʁ ݕࡧΤϯδϯʹରͯ͠ɺ ͦͷϖʔδʹʮԿΛʯܝࡌ͍ͯ͠Δͷ͔ ΑΓࡉ͔͘఻͑ΒΕΔϚʔΫΞοϓํ๏ ɾ੡඼
   1SPEVDU
   ɾΠϕϯτ
   &WFOU
   ɾਓ෺
   1FSTPO
   ɾ૊৫
   0SHBOJ[BUJPO
   ɾධՁ
   3BUJOH ɾϒϥϯυ
   #SBOE
   ɾॴࡏ஍
   -PDBM#VTJOFTT
   ɾهࣄ
   "SUJDMF
   ɾॻ੶
   #PPL
   ɾஶऀ
   BVUIPS
4. schema.orgͱ͸ʁ ݕࡧ݁Ռը໘ͷʮϦονεχϖοτʯ΍ ʮϦονΧʔυʯͱͯ͠දࣔ͞ΕΔ಺༰ΛࢦఆͰ͖Δ ※ʮϦονΧʔυʯ͸౰ॳถGoogleͷΈͰͷఏڙͩͬͨΑ͏Ͱ͕͢ ɹ2017/03 ʹ֤ࠃͰ΋ఏڙ͞ΕΔΑ͏ʹͳͬͨΑ͏Ͱ͢ IUUQTXFCNBTUFSTHPPHMFCMPHDPNJOUSPEVDJOHSJDIDBSETIUNM
   
   ΑΓ
5. schema.orgͱ͸ʁ ɾґཔྉۚ
   0⒎FS
   
   QSJDF
   ɾϖʔδ਺
   #PPL
   
   OVNCFS0G1BHFT
   ɾόϯυϝϯόʔ
   NVTJD(SPVQ.FNCFS
   ɾήʔϜΞΠςϜ
   (BNF
   
   HBNF*UFN
   ɾήʔϜΫΤετ
   (BNF
   
   RVFTU
   ɾΞμϧτΤϯλϝࢪઃ
   
   
   
   
   -PDBM#VTJOFTT
   
   "EVMU&OUFSUBJONFOU ΍ͨΒͱࡉ͔ͯ͘ϚχΞοΫͳ ๛෋ͳϓϩύςΟ͕͋Δɻ
6. schema.orgͱ͸ʁ ɾґཔྉۚ
   0⒎FS
   
   QSJDF
   ɾϖʔδ਺
   #PPL
   
   OVNCFS0G1BHFT
   ɾόϯυϝϯόʔ
   NVTJD(SPVQ.FNCFS
   ɾήʔϜΞΠςϜ
   (BNF
   
   HBNF*UFN
   ɾήʔϜΫΤετ
   (BNF
   
   RVFTU
   ɾΞμϧτΤϯλϝࢪઃ
   
   
   
   
   -PDBM#VTJOFTT
   
   "EVMU&OUFSUBJONFOU ΍ͨΒͱࡉ͔ͯ͘ϚχΞοΫͳ ๛෋ͳϓϩύςΟ͕͋Δɻ
7. schema.orgͱ͸ʁ ࢠཁૉʹͲͷϓϩύςΟΛ࣋ͭ͜ͱ͕Ͱ͖Δ͔͸ ֤ϓϩύςΟຖʹܾ·͍ͬͯΔɻ Ӧۀ࣌ؒ UFYU ࢧ෷ํ๏ UFYU Ձ֨ଳ UFYU ௨՟ίʔυ UFYU IUUQTDIFNBPSH"EVMU&OUFSUBJONFOU
8. ϚʔΫΞοϓํ๏ ɾMicrodata ɾRDFa ɾJSON-LDʢਪ঑ʣ ฉ͖ͳΕͳ͍͠ಡΈʹ͍͘ΜͰ͚͢Ͳ ɾТɾʆ
9. ϚʔΫΞοϓํ๏ ɾMicrodata ྫɿ#SFBEDSVNC-JTU
   IUUQTDIFNBPSH#SFBEDSVNC-JTU
   ΑΓ #FGPSF
10. ϚʔΫΞοϓํ๏ ɾMicrodata ྫɿ#SFBEDSVNC-JTU
    IUUQTDIFNBPSH#SFBEDSVNC-JTU
    ΑΓ "GUFS
11. ͑ͬ
12. ϚʔΫΞοϓํ๏ ɾRDFa ྫɿ#SFBEDSVNC-JTU
    IUUQTDIFNBPSH#SFBEDSVNC-JTU
    ΑΓ #FGPSF
13. ϚʔΫΞοϓํ๏ ɾRDFa ྫɿ#SFBEDSVNC-JTU
    IUUQTDIFNBPSH#SFBEDSVNC-JTU
    ΑΓ "GUFS
14. ͳʹͦΕ ͭΒ͍
15. ϚʔΫΞοϓํ๏ ɾJSON-LD ྫɿ#SFBEDSVNC-JTU
    IUUQTDIFNBPSH#SFBEDSVNC-JTU
    ΑΓ #FGPSF
16. ϚʔΫΞοϓํ๏ ɾJSON-LD ྫɿ#SFBEDSVNC-JTU
    IUUQTDIFNBPSH#SFBEDSVNC-JTU
    ΑΓ "GUFS
17. ɾJSON-LD ྫɿ#SFBEDSVNC-JTU
    IUUQTDIFNBPSH#SFBEDSVNC-JTU
    ΑΓ
18. ͳΔ΄Ͳ
19. ͓̺
20. ഑ྻʹಥͬࠐΜͰ JSONͰฦͨ͠Β͑͑Μ΍ͳʁ
21. ഑ྻʹಥͬࠐΜͰ
22. JSONͰฦ͢
23. <script type="application/ld+json"> ෇͚ͯϔομʹग़ྗ
24. ·ͱΊ ɾHTMLཁૉͱ׬શʹ෼཭ͤ͞Δ͜ͱͰ ɹϝϯςϯεָ͕ ɾߏ଄ԽσʔλͷΈΛ·ͱΊͯهड़Ͱ͖Δ ɾϓϩύςΟΛೖΕࢠʹ͢Δ͜ͱͰ ɹଟ༷ͳهड़͕Մೳ ɾόοΫΤϯυͰѻ͍΍͍͢ ɾϦονεχϖοτͷදࣔʹΑͬͯ ɹࢹ֮తʹૌٻͰ͖Δ
25. ͓·͚ 2017/08/03(໦) ʙ 08/05(౔) builderscon tokyo 2017 ։࠵ʂʂ CVJMEFSTDPO͸ʮ஌Βͳ͔ͬͨɺΛฉ͘ʯΛςʔϚͱͨ͠
    ٕज़ΛѪ͢ΔશͯͷΪʔΫୡͷ͓ࡇΓͰ͢ɻ
    4MBDLͷதͷਓͱ͔དྷΔΑʂʂʂʢಉ࣌௨༁෇͖ʣ
26. ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ