In 2024, the Global E-Commerce Security Market witnessed strong demand across multiple security domains, with the Network Security segment leading the market, capturing 26% of the total share. This dominance was primarily driven by the growing frequency of cyberattacks targeting e-commerce websites and digital payment gateways. Businesses across the globe significantly increased their investments in intrusion prevention systems, firewalls, and secure access control to safeguard digital infrastructure.
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The Encryption segment also held a notable 20% share in 2024, reflecting heightened emphasis on securing sensitive data, such as customer payment details and personal information. As more financial transactions moved online, companies prioritized implementing end-to-end encryption to comply with regulatory standards and enhance customer trust.
Among end-user sectors, the Retail industry emerged as the dominant application segment, capturing 40% of the global market. The continued rise in online shopping volumes, digital payment processing, and the need for real-time fraud detection technologies contributed to the sector’s leadership. Retailers actively adopted multifactor authentication, secure payment gateways, and threat monitoring systems to improve consumer protection.
From a transaction model perspective, the B2C segment held a commanding 56% market share in 2024. This was largely due to the exponential growth of direct-to-consumer platforms and mobile commerce channels. As digital storefronts expanded globally, ensuring the security of user accounts, payments, and communications became a strategic imperative for businesses.