Adrian Howard - Pace Layer Mapping

Product teams and user research practitioners often have problems working together well. They work with very different artefacts, often operate on different timescales, and both groups can experience conflict over the value each discipline brings to the end product. Pace Layer Mapping is a practice to help product teams communicate and align around user research during their day-to-day work.

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1. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . www captionslive com au | captionslive outlook com | UX A a a D R a c T da , 17 Ma c 2022 Ca i ed b : T ac Ball
2. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 133 ADRIAN HOWARD: Hell e e e. Tha k f i g i h me a he e d f he da a d he h, m g d e i i ea l 'cl ck he e. I e d m ime ki g i h c m a ie h a e ha i g blem i h k f ki d f e e ea ch, d c ma ageme , a d deli e e la . A d e f he ai i I ffe e c e i he e eam fail i eg a e e e ea ch k effec i el i h he g i g d c k. Hel i g d ha be e , e e all led he ac ice ha i called ace la e ed ma i g. A d f a el , e , i ' e a he ca a . A d e ea ch a d d c k i f ll f ca a e a d a e babl familia i h a b ch al ead . S k ha e ec . I ill ea l e lai he c e f he ca a , I ill fill i me f he de ail he a ice im le e am le, e ill i kle i i h a b ch f i e a d h h l e a im le blem f a d e a e d e. I'm g i g d ha beca e I'm m ch m e i e e ed i elli g he l g me j e ha e e all led ha ace la e ma i g ca a ac ice. I did ' i g f ll f med f m he f ehead f Ze . Like he k d , e a ed l e a e blem, ced hi g e c ld d , e eaked ff, a e e ime , lea ed f m h e e e ie ce , a d e e all i l ed e l ed he ac ice e ime hel l e e blem , h ef ll . A d ha ' he j e e a e g i g g da . We a ed i h a alig me blem ha e l ed i h a ac ice called cale f hi e . Af e ha alig me blem a l ed, he ac ice e l ed a li le bi i me hi g I call lea e a hich he e l ed i i c eme al e a, hich he e l ed i e i e e e e e a, hich added a he hi g f ha e a ed calli g flai hich e e all b ade ed i ace la e ma i g. All f h e hi g e e ef l a diffe e ime f diffe e ea . The l ed me blem , ai ed e e , a d h e h a i ch ff
3. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 134 ha ' he le I a ake a a da , he a efac a d ac ice e ed f e e ea ch h ld be ef l a d he he a e , lea e cha ge hem il he ac all a e. S le ' e he begi i g. Scale f hi e . A d hi came ab he I a ki g i h he a - ha a ill fig e blem l i fi . The had d e me ki d f ea l c me de el me k ha a ea able, he had b il me ea l e, hi ed a b ch f e le, he e e begi i g ha e blem ide if i g hei a ge c me . The de ail f ha he e e b ildi g d ' eall ma e . S - al he e i a ca NDA. S le ' j a ha he e e maki g T i e f ca . The hi ed me hel hem ge me cla i hei d c a eg a d i i a d af e alki g a b ch e le a he ga i a i i a idl became clea he e a a ma i e lack f alig me h hei ac al c me e e a d ha blem he e e ha i g. The d c ma age e e ki d f b ildi g me hi g like hi , he de el e h gh he e e b ildi g f me hi g like hi . The de ig e h gh he e e b ildi g f me hi g like hi . A d he i e m del f he c me a fa ff ack f m e e b d el e' he e ac all alked hem, i a like a mi acle he had a ki d f c he e c e a i a all. U i i gl hi lack f alig me h e e e b ildi g f a d h e blem e e e i g l e led a l f c flic i hi he ga i a i ha di ec i he d c h ld g i . A d I'm e he ce f he di g diffe e akeh lde i h diffe e eed i familia i h . I ' a blem e all hi . A d I did ha I ec ma f ld ha e d e i he ame i a i . We - hi a e-COVID a d e ffed hem all i he ame m i h a l f a e , ha ie a d -i e . We e e ma aged ge a fe diffe e e d e i he e i i g d c i ha m a ell.
4. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 135 A d e a ed face all he diffe e m del a d diffe e idea ab a c me . We li f lk i g , a d g hem a ic la e he d c c me i h a fe diffe e me h d . J e ca ge l f diffe e e ec i e . We g hem e f b f de c ibe hei ical c me . S me hi g I lea ed f m hei i i g f he e celle Ja ice F a e . We g hem b ild em a h ma de c ibe he c me e e ie ce . S me hi g I lea ed f m Da id G e ' k. A d e g e le ide if dime i ha c ld hel cla if diffe e ki d f c me al g a c i m f hi g. S me hi g I g f m Ci d Al a e ' e celle c me de el me b k. A d ce f lk h e e fai l ha a d e led ha a e d ced e lled all he i f ma i ff he hee a d he e ide ce a d a m i a d ild a e g e e i e a d ck hem he all. A hi i b i l e ha e ' g a alig me , e ha e i fac a l f di ag eeme a e le alk he alk, a d a h diffe e e le a hi g . Which i he e he cale f hi e c me i a d i ' eall im le. Y j d a a li e igh ac he le g h f he all a d a e e d f he cale a e hi g ha e ba icall had made , g e e , a d a he he e d he e a e hi g ha e eall e e c fide f. Thi g e ha e a l f e ide ce f . A d he e g f lk j if he e hei hi g a he cale. Which led l f i e e i g c e a i ab ha c a e ide ce, he diffe e e e ie ce e le ha e i h c me a d . Idea ha e e m all c adic b i l c ld ' b h be e, hich led m ch m e d c i e c e a i ab h e c ld fig e ha he eal a e f he ld i . We a ed a a i g ha b a d i h e ea ch ac i i ie a d e e ime hel fig e hi g . We did ma i e ie i h he c me i he m a d g hei ie hi g . A d ff like ha .
5. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 136 Whe hi g had fi all e led d i became clea e eeded m e he cale f he beca e ea l e e hi g ha e had di c e ed eeded m e e ea ch a d e e ime a i alida e ell a d be h e a he facili a f hi ha e a e al hel ed me make e ha a fe f he fac ha he eam eemed 100 e ce ce ai f ac all g checked i h me dece e ea ch. A d hile e e e ' all alig ed c me , he e a ill a l f di ag eeme , e c ld begi ee ha me i e e m ch m e likel ha he e e. A d e had me lid e e f e ea ch a d e e ime a i cla if h e a ea f ce ai . N , I'm e me f lk ill be a i g he e e le h ld ha e d e me be e e e ea ch f . A bi m e e h g a hic k . Old fa hi ed i e ie i g, b ild e a. Tha migh ell ha e hel ed. S hi e a f m T dd Zake Wa fel i ca be a e f l a c mm ica e he e l f e e ea ch. The ca be ed e ibl mi ed a d lead eam make mi ake . I ha e ce ai l e e ie ced b h ce a i i m ca ee a d I ill ge i he h le e a g d, e e a a g me e il. B ca ha e ha a g me T i e if like. I l e hi e. Pe a a e e a de c i i a aca i a e e i ic e alb m . The a e a g ea emi de b he d ' ac all e lace he e e ie ce. A ic e alb m i ' he ame a g i g a h lida . A e a de c i i i ' he ame a e e ie ci g he e e ea ch ce i all i j f l de h a d f . A d, i fac , he c m a did d me fai l dece ea l e ea ch k. I a j i a alida ed b la e cha ge a d i he de l i g b i e m del a d e e ge ed e, a i e e. A d la e di c e ie made d i g deli e e e g fed back eak he bi ha he igi al e ea che g g.
6. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 137 S a he e d f ha cale f hi e ce , e did ' ha e a e a de c i i . I a m e like a a h f a b ch f e ea ch e i a d he c m a ' c me . I a me hi g ha i h me m e k migh ge di illed d i a dece e a de c i i . B i ead f ha , I a me hi g m e i e e i g ha e . The a ifac a lef he all. A d e le a ed efe i g i d i g d c a d de el me k i e i ab c me came . I ed bei g he f a e- ff alig me ac i i hich he a I had al a ed i i he a a d i a ed bei g he l ha e le e e e l i g e ime. Re ea che a d d c e le e i a a l hel hem ee ha hi g eeded m e alida i . De el e a d de ig e ed i fi d hi g ha e le e e m e c fide ab , ha he c ld make im leme a i deci i i h ki d f bei g - g i g ff a d checki g fi . A d a he ha a c i m f lk added a li le bi f c e a d c ea i e b ad c id g i g . Thi g e hea d f m a c me , a a d m idea e le i he eam h gh migh be ele a . Pe le a ed f mali i g le f h hi g m ed be ee he ca eg ie . F e am le he g e c ld m e he eak ca eg he e had hea d he blem a ic la ed b fi e c me i me a . S me hi g migh m e f m eak g if e c ld deli e me ki d f MVP e e ime alida e he c me , ha c me eed. S me hi g migh m e f m g e if e ac all hif a fea e ba ed he e e ime a d a eal c me e i l e he blem e had ide ified a he a . We al a ed eei g m eme back he he a . S if e hi ed a fea e b d ed i , he he e a me hi g i h ha igi al deci i a d ma be e had mi ed me hi g he e did ha e a e e ime al e . S i m ed back a li le bi .
7. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 138 If e had a iece f e ide ce i a ' ac all ed make a d c deci i , he i a ' ki d f ele a he k ha a bei g d e a d agai i migh be hed back a e . I hel ed e le a b ild a la b k ab e ea ch ac i i ie , a d deli e ac i i ie , ha ked i h he e e ea ch a d made e i a ele a he d c k i g e a d beca e e ha e he ha ed e ce ha d c e le, e ea ch e le a d de el e c ld all c me a d ge he , e a ed ha i g m ch m e d c i e c e a i ab i i ie a d e ea ch e b ild i i . Thi g e he lef eeded - fai l b i l eeded m e e ea ch bef e e c ld make e ible d c deci i . Thi g i he middle e had me eak e ide ce f . Ma be i ' ime d me ki d f mall cale chea X he ki d f d c di ec i ha ld c me f i igh . E e ime a d MVP -- ce e g ff e e e had me fai l li e ide ce ha h e hi g e e ed a d ef l a d a lied c me e c ld a maki g la ge i e me , bigge be , l ge e m k ab he hi g ha a ea ed he e. De el e a d de ig e c ld l k ha ace a d g , eah I ca make deci i ba ed ha i h ela i e c fide ce. A d all hi a ef l e gh e a ed a alki g ab hi b ch f ac ice ge he , c mm ica i g he eam a d hel hem ge he ame ad a age . A d e a ed calli g i lea e a. Tha a a h ge mi ake. Te ible, e ible label. Te ible label, beca e if G gle lea e a ee a f b f a d a he f b f a d a he f b f a d a he f b f . I eem bec me a me i e he la fe ea he ge e ic label f h e ki d f a efac . S he e le alked ab lea e a a d had ' had he e e ie ce ha eam i h he cale f hi e a d all ha k bef eha d, he eall g he g idea i hei head a d he a ed
8. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 139 d i g diffe e hi g a d le e le h had ha e e ie ce e e ki g i h hem all he ime. S e cha ged he ame. Si ce e a ed b ildi g e a, he e a e ime, e h gh i c eme al e a migh be a be e label. S e cha ged he ame agai . Si ce e a e b ildi g he e a e ime e h gh ha migh m e effec i el . We k ha label d a diffe e eam ee ha he h gh a d ha he e ec ed ha ac ice be. A d, agai , i a a l label. F me f lk i c eme al e a a c mm ica i g he idea ha e e e deli e i g bi f he c m le ed e a e af e a he , a he ha efi i g e ime. S ki d f b ildi g a jig a a he ha efi i g a ke ch. Thi ill a i f m Jeff Pa i e celle , e a ma i g b k dem a i g ha icel . I c eme al a ake a deli e i ch k . We had a a a d fi i h. I ' he g e ec a i i h me le e f d. O he he ha d i e a i bei g m e f a ce e e efi i g me hi g e ime. G ad all maki g ha ke ch a d l fideli i igh i highe fideli i igh e a e m e c fide ab . S e ied ha a a label. A d hi e ac all eemed ick a d be ef l. Pe le e e c i he he e alked ab i , he did ' c me back i h a m del ab de el me , i a a l g a he a e a ed hem hi k ab i a c le m e eam a ed la i g i h hi a e l ked ha he e a he i e e i g beha i . Remembe he back a d hi g le e alked ab he he i igh e e ' a lied a d d ed back he le c fide ca eg ie e a me a ec f ff adi i all i h e ible i h e a, hi g dem g a hic , ge de , age, di a ea i g ff he b a d beca e b d a maki g d c deci i i h hem. A d he m ed he le ele a ca eg ie . Which i l el beca e h e ki d f hi g ge e all d i e bad a m i . A a l el a icle b I di Y g
9. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 140 I h ghl ec mme d ead if e le ha e ' ead i al ead . B de i e h e blem , e le eem eall a ached h e h ha e ill ed a d he li le bi f ba ic dem g a hic i f ma i a d ke b i gi g hem back agai . E e if he did e e all di a ea ff he b a d. E eciall if he had ' bee e e f he k ha hed i ff he b a d. The ff ha aid e e e ac all ed hi i f ma i . S he b gh i back a d ied add i i agai . E e if ha i f ma i did ' e d bei g ef l f d i i g he d c d c i . S e j i i a c e . We ack ledged ha h e hi g e i ed, b di ced hem f m he ki d f deci i d i i g ce ha a ha e i g i he ff f he he all. S e ca i a hem a d alki g ab hem b al dem a e he fac ha hile hi migh be e, he e e ' ef l hel d i e d c di ec i . F lk a ed calli g hi flai hich i a j ke f m he Office film, e a e ff ha a ed eflec im a hi g ab he e b ac all did ' . S e ha e added flai . Wha e ? Af e i g hi m del f a fe diffe e clie e f d me i e e i g i e a d abili a d f c . Pe le me ime g di ac ed b he ki d f he e hi ff, he e i igh , he e ff ha came i a d failed kee a e e he bigge l ge e m k. O i i ial a em fi hi a d a e i dic ealig me e e ci e, e ld ake a e back e e fe eek a d l k a all i e a i e e a m del . S me ime e e ded h i g me f hem a a beca e e di c e ed he e i e m del ea l a ' ha ele a a m e he k ha a ha e i g. S me ime e di c e ed he e a a e m del, he e a a b ch f e e ea ch, e i f ma i ha had c me i he ld ab a diffe e ki d f c me e e e ' l ki g a hi i a d e eeded kick ff a e
10. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 141 a ifac ha did ' fi a f e i i g ie . S me ime e had diffe e m del a d e me ged hem ge he . We a a i a i e h gh ill be like a ig ifica diffe e ce be ee g f c me ed j be im a a d e c ld j ea hem a he ame. A d me ime he i e. S me ime e f d he e a a ig ifica e beha i ha e did ' eall de a d bef e a d e ac all had g i h diffe e a f a acki g deali g i h hei i e . Thi hel ed. B af e e a ed d i g hi , hi e i dic ea e me e e ci e, e a ed ici g me hi g el e ha a i e i e e i g. We iced ha diffe e hi g , fai l b i l cha ged diffe e ace . S me ff cha ged a idl a d me ff cha ged m ch le f e e l . F e am le, a e IOS elea e came i h a e ifica i a d idge fea e a d dde la ch k f c me e e a ki g c me ab h d ' e ha e a idge i h he a , I eall a ee he idge . I ' a e e e f c me , a eed ha j a ' he e like i m h ag . A d e le a ed a a e i a d d hi g ab i . O he e ea ch i igh cha ged m ch le f e . Like he e all eed f li e ifica i ha ha g a d. B i d e ' cha ge a ic la l f e . A d he i igh cha ge eall a el . A d de l i g c me eed ab a i g feel c fide ha he a e mi i g im a fac ab he jec . Th e i igh a e ell alida ed, he a e lid, he d ' cha ge a all e a el . The e diffe e cade ce emi d me f S a B a d' hea i g la e i hi b k "h b ildi g lea ' hich i l el b k ab a chi ec e hich i i ba ed me 70 k f m a a chi ec called F a k D ff . A d if l k a a b ildi g a ffice bl ck, a h e, he e i he ff i he b ildi g, he f i e, he dec a i , he
11. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 142 cha ge , e le ge e chai , cha ge he c l f he all a d he he e i he h ical b ildi g f he ace, he m . S me ime add a i d k ck d he all . S me ime a ffice ace, imm able hi g b ha ha e le f e ha cha gi g ff. The e i ff like e ice a d l mbi g a d ai c di i i g. The cha ge le f e ha he ace a d e e le f e ha he aff a d he he e i a cheme a d de l i g c e a d he fi all he i e b ildi g i hich b i l cha ge fai l a el . All h e hi g a e i e ela ed, b he cha ge a e diffe e ace . A d i emi d me f he diffe e a e f cha ge i he e ea ch. B a d la e alk ab ace la e i he c e f ci ili a i . Fa ace f fa hi , hich elied l ace f c mme ce hich elied e e l e ace f i f a c e. A d il he g igh d he a al ld. A d a B a d aid, each la e i f c i all diffe e f m he he a d e a i g me ha i de e de l , b each la e i fl e ce a d e d he la e cl e i i a a ha make he h le em elia . A d ha elia ce a ki d f ha e e e af e . Th e diffe e ki d f aced k a me hi g ha e had ee i - i h i c eme al e a. S e m ed hi g a d. We e a a ed he i igh e had ee i la e , i igh ha cha ged a l e e hed he diag am, a d i igh ha cha ged a el e e hed d he diag am. We a ed calli g i ace la e ma i g f he b i ea . A d e al ki d f a ed addi g hi g ha e e ' di ec l c me ela ed all he ime. P d c i igh , he e ea ch i igh e f d he e a e e e d i g e e ime a d deli e i g he d c . S i ki d f b ade ed a li le bi f m j c me i f ma i . S ick e ie . We a ed ff i h a e- ff alig me ac i i ha hel ed gi e e le c fide ce i hich e ea ch
12. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 143 i igh e e e a d hich e e ' . A d de a di g he e e e b d a all hi dime i . N ece a il ge i g ag eeme b de a di g ha he e a di ag eeme . The e a ed add c e a d le ha i i ial e- ff ac fac e le a i g efe i g i m e a d m e d i g ac al d c de el me k a d g i g e ea ch k. Whe he e a ha ele a i f ma i a c mi g back agai a d agai , de i e he fac i a ' ef l f d i i g d c di ec i , e lled i i a e a a e a ea he e i ca g li e a d a e e b d . A d he e a ha diffe e bi f e ea ch m i g a diffe e ace , e a ed e a a i g hi g i la e de e di g h f e hi g cha ged. Which b i g fi all back ha ice ea ca a . S ba icall e ha e he c fide ce i ili f he e ea ch i igh , ma ed h i all . We ha e h f e h e i igh cha ge ma ed e icall e d e defi e a i i al le f h e decide m e he i igh a d he ma . The a e la b k f h e ma age i igh i he e ea ch a d he e e ime al ac ice e e m e hem a d. A d ha b eakd le ' d me i e e i g hi g he ha ' all i ali ed a all. We k ff e he e ha eak e ide ce a d e eed m e e ea ch he e e b d ha e hi e ec i e, he c e a i ab he he e ea ch i eeded bec me m ch im le he eam. Thi i a ace he e ge e a i e e e ea ch k b d c ma age a d e ea che e d ha e . Thi mea de el e ca j ig e i , me ime a b ch f he d c e le ca ig e i a ell. We k ha e ha e ge e ide ce f i igh he e. We a e m e likel e e ime a d make mall be , a a ace he e e e ea ch a d d c a d de el me
13. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 144 a d de ig ca all ge i l ed. Whe he e hif he igh e k e ha e m ch ge e ide ce e ca e hi i f ma i d i e deci i ab biddi g fea e e ca be fai l c fide ill f lfil a c me eed. We ca be fai l e be e make he e a e g i g a ff. Thi ace i m e ed b de ig a d de el me . The e ha e a ace he e e ea ch i igh a e m e f c ed a d d i i g h - e m ac ical k. We k ha he i igh a he i bjec cha ge a l . S if e a e g i g make a i e me he e e fl i h ld babl be a h - e m a he ha a l g- e m hi g. U il e ee h he la e he l ge e i d f ime. Ma be e h ld j ai a d d a hi g e headli e i e le d . Th e a e he ki d f deci i ha ha la e hel d i e. A d a e m e d he ma e ha e m e a d m e c fide ce he e hi g a e le likel cha ge a h ice. A d ff d ea he b m i a lace he e e ca make deci i ab l ge e m ili , he b m i a lace he e e ca make la ge a d la ge i e me i h m e c fide ce. We k he b m la e i ' g i g cha ge e f e . We k he hi , e k i i me hi g i g i g be m i g a d e e he eek m h. Tha ' he ace he e e ea ch i igh a e f c ed a d d i i g a egic d c di ec i a he ha ac ical d c di ec i . Wha ab he flai ? Th e ef l bi f e i f ma i ha a e ' ac all ef l f d i i g d c deci i . We had ha e a a e ca eg d bef e, a d i ' ki d f di a ea ed. The hi g i , if e a l h e le flai ki d f a all e d i he b m lef . I d e ' cha ge m ch a d i ef l f d c deci i . A he a f ie i g he ace la e ma i b ea i g i a ad a . S ff ha mig a e he b m lef a e hi g ha e d cha ge m ch a d hi g e a e c fide ce a e ef l. S b a d la ge he ca be
14. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 145 ig ed. Whe ea hi g i he lef a e hi g a e likel cha ge, babl eed m e e ea ch. The eed a bi m e a e i ee ha ' ha e i g, a d hich hi g a e g i g be ef l. A d he igh e ha e me c fide ce he a e ac al c me blem . Thi g migh cha ge ickl . The e migh be a a ie eed. Sh - e m i e me , h - e m d c k . Smalle be a e he hi g e d i ha igh ad a il e ca e hei l g- e m ili d c di ec i . E e all hi g e d i he b m igh , ha i a ki d f able ef l ad a . We ha e high c fide ce i he l g- e m ili . We ca b ild fea e ha igh . S h d e i a ma a d ma i g a he ha he ace la e diag am? S me f migh be familia i h Sim Waldle ' k. He c ea ed a a ifac ha a ki d f i e i abl called a Waldle ma a d i ' a l f hel i g e le i ali e a d de a d b i e a eg . D ' I'm g i g e lai hem. I mea if a e i e e ed i alki g ab a eg , b ha ' ha e a e d i g igh . The i e e i g hi g f me i hi c e i ha Sim had i e a ic defi i i f ha make a ma a ef l ma . A d hi i me hi g he a e ab he ma ha he ge h a i e e. I f e i i e c m a ie a d he ell me he e ma . I ge e ci ed a d a k l k. U f a el ha he h me a e all b a d i e diag am hich lack ba ic eleme f ma i g. F m a a egic i f ie he a e e ele . Ba icall ha ge a l f ca a i j me b e ff i . A d he Sim alk ab ma , he' alki g ab me hi g ha ha all f he e a ec . Hi c e - fi f all c e ecific. Like hi ma f he ba le f Them l ae. Tha e badl e e ed i he m 300 if ha e e e ee ha . S i ha al a bee c e
15. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 146 ecific. I ' i al ca ee hi g . The e a e hi g he ma . I ha c m e like a mie a d a ie . Tha ha e a i i ela i e a a ch i hi ca e h, h, ea / e . I c m e m e a d. Y ca hi g a d ee h he ela e each he . Pace la e ma ha e all f h e e ie . I ' c e ecific, i ' ab a a ic la d c a d e ice. I ' i al. I ha c m e he ma ha ha e a i i ela i e a ch he c fide ce a d ace dime i . A d he c m e m e a d he e ea ch i igh m e a d acc di g a i i le ha e defi e, he ac ice a d ac i e eed ake m e hi g ki d f f a d back a d d . O ce e a eei g i a a ma , e c ld a eei g he c ec i be ee diffe e hi g m ch m e ea il . A l g- e m e abli hed eed a c e migh d i e a medi m e m g al ab a i g da e. Which migh d i e l k a c me eed a d a e ifica i idge h ifica i Ale a ifica i . S e le ca a eei g c ec i be ee diffe e a ec f e ea ch a d d c k all i e lace. Which a ed le i g e e b d e ea ch d c de ig a d deli e a maki g e c ec i a li le bi m e ea il a d i h a li le bi m e c fide ce. If e ge a e i igh b e a i , e ca a a ki g e i a d d a i g e a i e c ec i e i i g e ea ch. Whe e ee a e able i igh e ca a a ki g ha he hi g migh e a l k a ha a e ' he b a d igh . A d ha ' he e ace la e ma i g i igh . Thi i he e he me j e ha g fa . I ha he e d? P babl . D ' ge m g, e ha e bee ki g i h eam h a e fi di g hi m del ef l igh , a d hel f l igh , b f lk a e ill a ki g i e e i g e i a d I'm e i ill be cha ged. I deed i i al ead diffe e i me diffe e
16. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 147 eam . I' e ee a b ch f blem a d, ai ed ha I d ' eall ha e g ea a e e . S I j a me i a fe hem ill a e hi g . The e i c e . C e i a blem ha Sim - a c ce ha Wa dle alk ab i h hi ma . S , clima e i a c ce ha Sim alk ab i h hi ma . Whe he e' a a al m eme me f he hi g he ma . A e he e a e ha e ca ee i he a i igh m e a d? Tha ca hel edic hi g ? The e i he ki d f mal mig a i f m he ki d f e i igh c mi g i m i g ac he b a d a e ge m e e ide ce a d m i g d a i abili e . We al ee hi g ki d f a a ed mig a i . I ' me hi g c me i a d ki d f hal a d he middle f a bi f i a d i a d a d he me ime e ge a b ch m e e ide ce a d i he he igh . A d me ime i fail a d fall back d a d g e back he b m lef . Ca e e - ca e fi d m e a e ? Ca e make edic i f m h e ki d f a e . Ca e e hem make ef l d c di ec i ? I d ' k e . We ha e ee e gh f hem. S me ime he e a e ga . I hi ace i hi ace a ace la e ma a ig e ca gh all he i igh ? Tha i a ig e eed m e e ea ch? The blem f e em ha i deli e ? A e e le ied ab addi g hi g he b a d? H d e k ? I d ' k . I ha e ee all f h e hi g i diffe e lace fig e a d hi g effec i el he e ee ha a e a ea . Need a bi m e k. Pace la e ma ha e m l e i ed all m al b a d a d ha e bee ed b i di id al eam . F c m a ie ha al e e ea ch e i ie ha ha mea me d lica i a d c a d aci g be ee he ace ma ie f he ld. D e i make e e ha e ace la e ma cale ac m l i le eam . F h e f h a ched R bi Bee ' alk a he a f he da I a ddi g al g
17. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 148 he he a alki g ab he a i e ea ch a efac i igh e i ie . I le ' f lk make ce ai ki d f deci i ea il . H d e a alk alki g ab ha le i ea ed he . The e a e hi g ma ea ch e i ie a e g d a d i g e a d I a la i h ha m e. C e . A he hi g f Sim ' li f ma . F hi ca e, i i he ba le f The m l. I he ca e la la e ma i ' he e ice e a e deli e i g . H d e a ic la e he c e f a ma ch eei g hich i ha e i g. The mall cha ge he ma ca e l e he la ge cha ge he h le b i e m del i cha ge he ma bec me i alid. The blem i ha me middle. Tha ' ha de d e e e e e hi g? D e g h gh ff a ca e b ca e ba i ? S me hi g el e? D ' k . N ee i ha e e gh e . The c m e hem el e . O Sim - a he f he ma a ib e Sim ' li , k , i hi ca e i ' he A mie a d a ie a d he h ical l ca i . O he ace la e ma e le h a l f diffe e ff he e. A d he m l ea i he ame a . Tha ' bee fa a ic f ge i g l f diffe e f lk c ib e b ca lead ki d f i e e i g di c i he e e ha e m l i le la e f ab ac i , ca l k he ame meb d c mi g i he ma i h c e h i ha b il . O e ca be a b e a i . A he i a f a l gi di al d g i g f a mbe f ea . Gi i g he hi g he ame eigh he cha i g a d ca be c f i g. H d e fi ha ? I d ' k . S ill i g ee he a e . I f ma i e l ad. S me ime he ma ge m ch ff hem make hi g me a d ha d make deci i f m. I ha c l f ha g e he b a d? I eadi g f hi g ha h ld be em ed? I a defi i i f he k i c e e le a e i g ff he e ha ' ele a ? D e eed a fil e i make i m e ef l? S ill fig i g all ha .
18. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 149 D e eed h e ec i g e ie e ha back ha e di ca ded ea lie he e i ched he ace la e ma i g? N , hi li f blem e e ce a e ha i e li . We ha e e i h i eg a e i h me f he e ea ch k ha e i g i he eam . H i a ace la la e ma f a d c e ice al ead i g e h f ame he c me a d c e be e . I ha e m ch ime amble a . The i i I d ' hi k hi i he e d f he l g me j e . The e i a e i f hi alk a URL f h e h a hi k ab hi m e al g i h li k me hi g I ha e me i ed. If d g a d la i h hi m del I ld eall l e hea ab i . E eciall if cha ge i . Beca e like I aid a he a , if a e g i g ake e hi g a a f m hi , emembe he me j e e k. Thi did ' c me f he e, i came f m a l f e e ime a i i h diffe e clie a d d c ace . I ' alm ce ai l fi i hed e l i g e . A d ha ' he le I a ake a a . The e ea ch a efac a d ac ice ha e i h eam h ld be ef l a d he he a e lea e cha ge hem il he a e. I h e ha made g ea e e. Tha k e m ch f a ie ce. STEVE BATY: Tha k m ch Ad ia . Tha a a g ea a cl e he da . Tha k ADRIAN HOWARD: We e he e a e i . I c ld ' ee he cha a i g a he c ee . STEVE BATY: A he m me e d ' ha e - Ka i a j a ked e a d
19. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 150 I hi k e ha e ime f ha e e i . S le ' me ead i . Ha i e e ha e ed ha i igh i ide ig e ec i ge m ed he ec i ? F i a ce, f e ha ' i g he hi g i he e? ADRIAN HOWARD: Tha ' a eall g d e i . I hi k he a e i e . B he hi g ha ha e m e f e i ha me hi g ha a headi g a d he ig e ec i , a i e e, e le g ai ha eem like i h ld be ef l, h a e ' e d i g me hi g i h hi ? A i e e. S a e le ee me hi g ha l k like i migh be ef l di a ea i g he ca - e le ca a ha i g he c e a i ab ai hi ac all ef l? A e e mi i g i he e? Thi me hi g ha ' g i g be ef l la e . Oka , le ' i e a emi de g ke a hi i like m h ime he e e ha e me b dge g la i h hi hi g. S , e , hi g d m e i b i ' he ajec ie I hi k ha a e m e i e e i g a d d i e ac i a li le bi m e ha he ac al l ca i . STEVE BATY: I feel like a g d a f a lea a achi g ha blem f a e i a d i ' bee me i ed ea lie , hi idea f a i igh e i , ha ge b il e ime. A d e f he hi g ha i diffic l i bec me a d m i g g d a he ha a c ed c llec i . A d hi feel like i c ld hel i h ha . ADRIAN HOWARD: Ye , a d I hi k he - I hi k me f he e le I ha e ked i h i e i ie ha he hi g ha f e af e i cale. The a all he ff ha ' c mi g i f m all he lace be i a lace. S if i ' g i g be ef l a me i e ha e g i he e hich i a fi e g al. The ai i I hi m e f e i h he e le I k i h i ha ' ele a he ff ha I'm d i g igh . A d
20. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 151 ha ' me hi g ha e h gh a e m h ag ha be e f ha e e ea . We hi k h e a e he ai i ha ace la e ma i g hel i h m e a he ha he kee i g ack f all he hi g blem. STEVE BATY: Yeah. Oka . A d e a ked a e i , d he a efac a d he b a d eed be ic l i igh c ld he eb a h he i eed le a eme ? ADRIAN HOWARD: Ab l el . A d al ee he - I g e ac all hi i a ai i ha I did ' alki g ab , i like ha g e he b a d a i e e. M f he eam I ha e ked i h ha e bee e lai e fai e ab ha . Ki d f a hi g g e . I i like ki d f k , B b i c me a e h ld d hi a d e le el a d he he le el k , e ha e a h he i e ca alida e. Agai , i ' d a i g he c ec i be ee h e hi g a d al me ime mig a i g he f m f me hi g a i m e a d he b a d. S me hi g c me i a a ki d f B b i c me a e ca d hi a d he a li le bi la e i ' "B b aid hi a d he e alk 10 c me a d he aid, Oh, m G d I ha e ha ai i all he ime." A d he e ha e a bi la e a e ied hi , li le e e ime ee if e le a e ac all i e e ed i hi a d e , e e hi g clicked i . S i g e ime. STEVE BATY: Nice. We ill lea e i he e. Tha k m ch. I ' bee a lea e. ADRIAN HOWARD: Tha k .