DR2023 Carla Sarli - Story Showing: The Use of Infographic Resources to Present Research Results.

Transcript

1. Design Research - UX Australia The Use of Infographic Resources to Present Research Results Carla Sarli Story-showing
2. Content 01 About me & this talk 02 About infographics 03 Infographics in the context of research results 04 Parts of research results 05 Things to consider 02
3. 03 About me and this talk 01 Story-showing
4. About me 04 ➔ Graphic Designer ➔ Former teacher at FADU-UBA ➔ Master in Communication Design. ➔ I studied infographics in the context of journalism. ➔ Since 2015, I work as an Experience Designer consultant with a strong focus on research, and have since then been presenting results. ➔ Currently, I am a Lead Experience Designer at Bound.
5. About this talk 05 Why this talk? Several infographic resources are available as templates but don’t provide insight into how and when to use them.
6. About this talk 06 Objectives Equip you with elements to: ➔ Understand which infographic components are most appropriate for information types typically found in research reports. ➔ Keep the research report coherent and cohesive through consecutive slides.
7. 07 About infographics 02 Story-showing
8. A visual communication method that conveys information that is autonomous from the text. It is self-suicient in its ability to inform What is an infographic? Infographics are a self-suicient discursive form that combines various codes when transmiing information, and has specific narrative uses Self-suicient discursive form Combination of codes Specific narrative uses A verbal-iconic information unit that combines verbal and iconic codes (photographic, graphics, drawings, illustrations). Used to tell a story that would otherwise be tedious to tell, and delivers information for which a verbal discourse would be more complex
9. What is NOT an infographic? A quick search on Google images using the term "infographics" will throw back results that can not be considered infographics under the definition we have provided, but components of it. 09
10. Information graphs Bar graphs, cakes or fevers. (+) The iconic parts tells information that can not be told by text. (x) There’s no story being told. In any case, these are fragments of a story. Image source: hps://www.wired.com/2012/07/you-suck-at- infographics/ 10
11. Maps (+) It allows us to understand spatial relationships, which cannot be done through words. (x) It describes spatial relationships, but cannot tell a story without other components. 11
12. Illustration & text Image source: Venngage (+) Communication combining 2 codes. (x) This communication relies heavily on text. Illustrations are just decorative, as the same can be said through words. 12
13. Information have been visually presented in these ways for a long time 01 13
14. 18th century The world’s first bar chart, from The Commercial and Political Atlas, shows the relative importance of Scotland’s trading partners. Information graphs Image source: William Playfair/Public Domain 14
15. The oldest surviving Ptolemaic world map Redrawn according to his 1st projection by monks at Constantinople under Maximus Planudes around 1300 Maps Image source: Early world maps. (2023, February 10). In Wikipedia. hps://en.wikipedia.org/wiki/Early_world_maps 15
16. Illuminated manuscript Illustration & text 16
17. Iconic Verbal Infographic Statistics Cartography Scientific illustration Text Information graphs Maps Illustration + text 17
19. Flux diagram Army casualties during its advance and retreat.
20. Map Location and route of the army Flux diagram Army casualties during its advance and retreat.
21. Map Location and route of the army Line graph Variations in air temperature during the retreat. Flux diagram Army casualties during its advance and retreat.
22. 20 Not only data is visually representable. 01
23. “Inception - The Architecture” By Rick Slusher
24. “Leeratura grafica” By Francesco Franchi
25. 25 As every narrative form, infographics has specific characteristics. 01
26. It puts together components in a common context to tell a story. Each component is appropriate for its narrative purpose. It supports various reading levels. A dominant element acts as an entry point and structures the rest. It is holistic - it is understood at a glance. Infographics’ specific characteristics Components of dierent nature Information hierarchy A sense of a whole 01 02 03 26
27. 27 Infographics in the context of research results 03 Story-showing
28. 28 One of the most typical outcomes of design research is an infographic. 01
30. tt tt What is “context” in research results? tt Infographic tt Presentation Segmented The story unfolds in consecutive slides Holistic The story unfolds in a single space 30
31. Data Number based content Information Knowledge-based content Graphs method to visually uncover relationships in the data Infographic components method to visually uncover relationships in the data Quantitative Qualitative Research 31
32. 32 Parts of a (qualitative) research results report 04 Story-showing
33. Parts of a research report Part Infographicable degree Visual presentation 01 Objectives Low Highly standardised 02 Process Medium 03 Methods Low 04 Sample Low 05 Recommendations Medium 06 Findings High Wide variety
34. Highly standardised visual presentation Research report parts ➔ Objectives ➔ Process ➔ Methods ➔ Sample ➔ Recommendations
35. Objectives Image source: Own Definition Clear and precise statement/s specifying the purpose pursued by our research Infographicable degree Low Representation List
36. Definition Set of successive phases of a phenomenon Infographicable degree Medium Representation Timeline Process Image source: Own
37. Definition Explanation of our data collection process. Infographicable degree Medium Representation Illustration + text Method/s Image source: Own
38. Definition Subset of data (in qualitative research, participants) Infographicable degree Medium Representation Illustration + text Sample Image source: Own
39. Definition Subset of data (in qualitative research, people) Infographicable degree Medium Representation Informations graphs Sample Image source: Own
40. Definition List Representation Illustration + text Infographicable degree Medium Recommendations Image source: Own
41. Variety of representations Research report parts ➔ Findings
42. 02 If it is not, what am I trying to do with this information? Compare? Describe? Show changes in time? To define how to represent a finding, evaluate the information it contains: 03 Are there established ways to visualise my intention? Can I use any standard representation as a framework to organise the information? 04 Does the information order maer? Are there dierent information groups and subgroups? What relationships can I establish between the information? 01 Is the text the best way to convey this information?
43. 02 If it is not, what am I trying to do with this information? Compare? Describe? Show changes in time? To define how to represent a finding, evaluate the information it contains: 03 Are there established ways to visualise my intention? Can I use any standard representation as a framework to organise the information? 04 Does the information order maer? Are there dierent information groups and subgroups? What relationships can I establish between the information? 01 Is the text the best way to convey this information?
44. 45 Think of frameworks that could help organise the information. 01
45. Simple frameworks Frameworks ➔ Tables ➔ Line graphs ➔ 4-quadrant graph ➔ Arrows ➔ Word cloud
46. Comparison Table - 2-column - Multiple columns Change in time Description Relationship Arrows 4-quadrant graph Line graph Word cloud Simple frameworks Words relevance
47. To explain the transformation of McDonald’s employees upon joining the company. To show how two concepts look before and after validation with customers. Comparison > Table (2 columns)
48. Table showing which drinks consumers in a specific needstate drink, and the reasons for their consumption. Table showing a brand awareness strategy. Objectives, messages, and recipients are defined based on specific moments of a disease and its treatment. Comparison > Tables (multiple columns)
49. To show how McDonald’s employees' enthusiasm decrease as they progress in their training and incorporate the company values Change in time > Line graph
50. To explain when specific customer segments consume alcoholic beverages. To show the niche a new drink concept can operate, a niche not occupied by any other drink. Relationship between information > 4-quadrant graph
51. To describe a series of aributes that should be present on a drink package in order to appeal to its target audience. To describe the aributes of the person who is the target audience. Description > Arrows
52. To list the connotations associated with a drink’s potential name. To name the connotations that a "territory for ideation" has amongst target customers. Words relevance > Word cloud
53. Complex frameworks Frameworks ➔ Calendar ➔ Double diamond ➔ Others
54. Design process Double diamond Others Communication diagram & cell Complex frameworks Events in time Calendar
55. To explain on what day and at what time a specific segment consumes certain drinks To explain on what day and at what time a specific segment consumes certain drinks Events in time > Calendar
56. To explain how we went from problems to solutions in a project, specifying the number of moments, pain points, problem areas, opportunities, ideas generated and solutions To explain an ideation workshop process to go from opportunity areas to solutions that will be subsequently refined. Design process > Double diamond
57. Communication diagram Cell Used as a framework to explain the dierent parts of a communication strategy. This slide acted as an index for the next sections. Used to explain the origin of the ideas that formed part of an innovation pipeline portfolio. Others
58. 58 Things to consider 05 Design Research - UX Australia
59. All aributes of graphic elements communicate something. All elements communicate 60 ➔ Think of spatial aributes: shape, size, orientation position. ➔ Think of filling aributes: colour, texture, value.
60. Prioritise communicative impact over accuracy. 61 Visualisation aims to facilitate understanding of the information, and exact representation is less critical.
61. A note on colour 62 Use colour intentionally and be mindful of established colour associations. ➔ Assign a specific colour to each section in a presentation. ➔ Define what’s important to show through colour (too much colour can be confusing)
62. Make the presentation structure visually explicit 63 ➔ Have clear indexes for sections and subsections. ➔ Let readers know where they are standing by using numbers. ➔ Assign dierent colours to dierent sections. A clear structure will help the readers orientate themselves in the entire presentation.
63. Be consistent in template and colour-coding use 64 The presentation can be more understandable by linking the elements on dierent slides. ➔ Assign the same template to slides with a similar role in the structure ➔ Maintain the colour coding consistent throughout the presentation.
64. Consistent colour-coding
65. Consistent template use
66. Download resources 67 You do not need technical skills to create infographic presentations, but semiotic knowledge to identify when an element supports the message you are trying to convey and when it doesn’t.
67. carla.sarli@gmail.com Thank you! 01 Story-showing