How to get the 'hard to get'

I have a talent for recruiting users others would struggle to get. In this talk, I’ll give my top tips for finding (and getting) key user groups in challenging segments of the population.

Presented by Le Tilmanis at UX Australia 2016

Transcript

1. @LeTilmanis @dius_au #UXAustralia How to get the ‘hard to get’ Le Tilmanis
2. @LeTilmanis @dius_au #UXAustralia Recruitment… my passion “Sometimes the hardest interviews to get are the best.”
3. @LeTilmanis @dius_au #UXAustralia Tip 1: Know why it matters How well does your sample represent your user population? A representative sample eliminates • Sampling bias • Non-response bias • Selection bias
4. @LeTilmanis @dius_au #UXAustralia Tip 2: Acknowledge if you have a limitation Hi, my name is Julie and I have a non-representative sample.
5. @LeTilmanis @dius_au #UXAustralia Research Design Validation Design Process Squiggle by Damien Newman Tip 3: Know when it matters The Design Process
6. @LeTilmanis @dius_au #UXAustralia Tip 4: Write a winning screener An example of when we got it wrong: • What is your age? • What is your gender? • What is your work status? • and….
7. @LeTilmanis @dius_au #UXAustralia Tip 4: Write a winning screener An example of when we got it wrong: • What is your age? • What is your gender? • What is your work status? • and….
8. @LeTilmanis @dius_au #UXAustralia Tip 5: Own the process
9. @LeTilmanis @dius_au #UXAustralia Tip 6: Work really hard for the Yes
10. @LeTilmanis @dius_au #UXAustralia Tip 6: Work really hard for the Yes
11. @LeTilmanis @dius_au #UXAustralia How to get the ‘hard to get’ 1. Know why it matters 2. Acknowledge you have limitations 3. Know when it matters 4. Write a winning screener 5. Own the process 6. Work hard for the Yes