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I am not an IA but I play one on TV (Melinda Harrington)

uxaustralia
February 09, 2013

I am not an IA but I play one on TV (Melinda Harrington)

Why is it that everybody thinks he or she is an IA? What makes somebody an IA? And if you are an IA, what are some strategies for stopping everyone else from stepping on your toes? A Project Manager shares some perspective from the other (not so dark) side.

From World IA Day 2013, Canberra

uxaustralia

February 09, 2013
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  1. I am not an IA but
    Melinda Harrington
    I am not an IA but
    I play one on TV

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  2. I am not a doctor but
    I play one on TV

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  3. I am not an IA but
    What is an IA?
    What is an IA?
    What is an IA?

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  4. IA DEFINITION - my
    definition
    The IA (or UX professional) is the
    person on the team who uses his or
    her knowledge of best practice
    usability principles to design and
    document a user friendly interface
    that meets the business requirements
    of the project and helps the end user
    find everything.
    The primary deliverable - love it or
    hate it - that I need from an IA is
    wireframes.
    What is an IA?

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  5. IA DEFINITION - Info Arch
    Institute
    Information Architecture Institute.
    We define information
    architecture as the art and
    science of organizing and
    labeling websites, intranets,
    online communities and
    software to support usability.!
    http://www.guardian.co.uk/help/insideguardian/2010/feb/02/what-is-information-architecture!
    As quoted by Martin Belam in “What is Information Architecture”
    Tuesday 2 February 09.00 GMT
    !

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  6. IA DEFINITION - graphic Image by: tovovan/bigstock.com
    What is an IA?

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  7. IA DEFINITION -little/big IA

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  8. I am not an IA but
    IAs I have known before
    IAs I have
    known before

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  9. I am not an IA but
    The Professor
    Image by: TeddyandMia/bigstock.com

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  10. I am not an IA but
    The Tool
    Image by: TeddyandMia/bigstock.com

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  11. I am not an IA but
    The Dummy Spit
    Image by: TeddyandMia/bigstock.com

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  12. I am not an IA but
    The Baby
    Image by: TeddyandMia/bigstock.com

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  13. I am not an IA but
    The Professional
    Image by: TeddyandMia/bigstock.com

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  14. I am not an IA but
    The two most
    memorable graphs
    from PM school

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  15. I am not an IA but
    Why I love IAs?

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  16. I am not an IA but
    Why I don’t love IAs?
    Time
    Quality
    Scope

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  17. I am not an IA but
    Getting the budget for an IA
    I am not an IA but
    Getting the budget
    for an IA

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  18. I am not an IA but
    If everybody loves IAs why don’t
    they listen?
    Give me what I
    want and nobody
    gets hurt.

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  19. I am not an IA but
    Give me what I want and nobody
    gets hurt?
    If everybody
    loves IAs so much
    why don’t they
    listen to us?

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  20. I am not an IA but
    The Hippo
    Image by: yayayoyo/bigstock.com
    The Hippo

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  21. What is a Hippo?
    http://www.wired.com/business/2012/04/ff_abtesting/!
    “Google insiders, and A/B
    enthusiasts more generally, have a
    derisive term to describe a
    decisionmaking system that fails to
    put data at its heart: HiPPO -
    highest-paid person’s opinion. As
    Google analytics expert Avinash
    Kaushik declares, ‘Most websites
    suck because HiPPOs create them.’”!
    The A/B Test: Inside the Technology That’s Changing the Rules of Business
    By Brian Christian 04.25.12 8:47 PM

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  22. How do you
    combat a Hippo?
    How do you combat a hippo?

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  23. Data is your
    friend
    Data is your friend

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  24. I am not an IA but
    In the Jurassic era

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  25. I am not an IA but
    Why am I a PM?
    Why am I a
    Project Manager?

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  26. I am not an IA but
    Why do I create Project Plans?
    Why do I create
    Project Plans if
    nobody else looks
    at them?

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  27. I am not an IA but
    Why am I a not an IA?
    Why am I
    not an IA?

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  28. Image by: TeddyandMia/bigstock.com
    Why are you an IA?
    What do you need to do to
    Make yourself a better one?

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  29. My Pet Peeve

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