I am not an IA but I play one on TV (Melinda Harrington)

Why is it that everybody thinks he or she is an IA? What makes somebody an IA? And if you are an IA, what are some strategies for stopping everyone else from stepping on your toes? A Project Manager shares some perspective from the other (not so dark) side.

From World IA Day 2013, Canberra

Transcript

1. I am not an IA but Melinda Harrington I am not an IA but I play one on TV
2. I am not a doctor but I play one on TV
3. I am not an IA but What is an IA? What is an IA? What is an IA?
4. IA DEFINITION - my definition The IA (or UX professional) is the person on the team who uses his or her knowledge of best practice usability principles to design and document a user friendly interface that meets the business requirements of the project and helps the end user find everything. The primary deliverable - love it or hate it - that I need from an IA is wireframes. What is an IA?
5. IA DEFINITION - Info Arch Institute Information Architecture Institute. We define information architecture as the art and science of organizing and labeling websites, intranets, online communities and software to support usability.! http://www.guardian.co.uk/help/insideguardian/2010/feb/02/what-is-information-architecture! As quoted by Martin Belam in “What is Information Architecture” Tuesday 2 February 09.00 GMT !
6. IA DEFINITION - graphic Image by: tovovan/bigstock.com What is an IA?
7. IA DEFINITION -little/big IA
8. I am not an IA but IAs I have known before IAs I have known before
9. I am not an IA but The Professor Image by: TeddyandMia/bigstock.com
10. I am not an IA but The Tool Image by: TeddyandMia/bigstock.com
11. I am not an IA but The Dummy Spit Image by: TeddyandMia/bigstock.com
12. I am not an IA but The Baby Image by: TeddyandMia/bigstock.com
13. I am not an IA but The Professional Image by: TeddyandMia/bigstock.com
14. I am not an IA but The two most memorable graphs from PM school
15. I am not an IA but Why I love IAs?
16. I am not an IA but Why I don’t love IAs? Time Quality Scope
17. I am not an IA but Getting the budget for an IA I am not an IA but Getting the budget for an IA
18. I am not an IA but If everybody loves IAs why don’t they listen? Give me what I want and nobody gets hurt.
19. I am not an IA but Give me what I want and nobody gets hurt? If everybody loves IAs so much why don’t they listen to us?
20. I am not an IA but The Hippo Image by: yayayoyo/bigstock.com The Hippo
21. What is a Hippo? http://www.wired.com/business/2012/04/ff_abtesting/! “Google insiders, and A/B enthusiasts more generally, have a derisive term to describe a decisionmaking system that fails to put data at its heart: HiPPO - highest-paid person’s opinion. As Google analytics expert Avinash Kaushik declares, ‘Most websites suck because HiPPOs create them.’”! The A/B Test: Inside the Technology That’s Changing the Rules of Business By Brian Christian 04.25.12 8:47 PM
22. How do you combat a Hippo? How do you combat a hippo?
23. Data is your friend Data is your friend
24. I am not an IA but In the Jurassic era
25. I am not an IA but Why am I a PM? Why am I a Project Manager?
26. I am not an IA but Why do I create Project Plans? Why do I create Project Plans if nobody else looks at them?
27. I am not an IA but Why am I a not an IA? Why am I not an IA?
28. Image by: TeddyandMia/bigstock.com Why are you an IA? What do you need to do to Make yourself a better one?
29. My Pet Peeve