Visual analytics case studies

Traditional analytics provide an overall look at how your website is performing, though it fails to explain why certain actions are taking place. I’ll go through case studies coming from visual analytics solutions such as: click-tracking, session replay and form analysis tools, based on real-life examples coming from UsabilityTools clients.

by Bartosz Mozyrko, from UX Australia 2015

Transcript

1. UX Australia 2015 Visual Analytics Case Studies Bartosz Mozyrko
2. Quick Poll Who uses web analytics?
3. Some stats 80% of websites using any kind of analytics use Google Analytics
4. Traditional Analytics 1st page 2nd page 3rd page Traditional analytics look at the transitions between pages
5. Visual Analytics 1st page 2nd page 3rd page Visual (in-page) analytics focus on what happens within the pages themselves Traditional analytics look at the transitions between pages
6. Here are some of the options Click Tracking Session Replay Form Analytics
7. CLICK TRACKING See what makes your visitors click
8. Click Tracking
9. Click Tracking
10. Click Tracking Areas Of Interest (AOIs)
12. http://www.conversionomics.com.au/learning-centre/increase- website-conversions-using-heat-mapping-analysis/
13. • Analysis revealed that 24 % of the clicks were going in wrong places • As a result, simple design changes increased conversion by 122% How can heat maps improve conversion?
15. Most people don't read, but scan
17. FORM ANALYTICS Discover which fields take too long to fill
19. That’s an issue, right here
20. 5% conversion increase
21. SESSION REPLAY See your users online experience
23. Filters will help you to get most valuable user sessions
24. Use one tool to spot the issue…
25. …and another to see what actually happened
26. There are more cool tools out there
27. Thanks @bmozyrko