Crowdsourcing insights

Transcript

1. Crowdsourcing Insights. Gerard Hogan @g_hoges Photo by Peter, used via creative commons
2. @g_hoges Today Definition Origin Crowdsource: gather; engage; divide; share; next Champion Recap
3. @g_hoges Definitions Wisdom of crowds ...the theory that the average of a large number of people’s opinions will be more accurate than an individual’s opinion - Popularised by James Surowiecki’s 2005 book but first credited to Francis Galton. 1907 Crowdsourcing “the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call” - Jeff Howe. 2006
4. @g_hoges Reduce re-use recycle
5. @g_hoges Origin story fifty two. FIFTY. Freakin.TWO.
6. @g_hoges All work and no play makes G-rad a dull boy. All work and no play makes G-rad a dull boy. All work and no play makes G-rad a dull boy. All work and no play makes G-rad a dullboy. All work and no play makes G-rad a dull boy.. All work and no play makes G-rad a dull boy. All work and no play makes G-rad a dull boy…All work and no play makes G-rad a dullboy. All work and no play makes G-rad a dull boy. All work and no play makes G-rad a dull boy. All work and no play makes G-rad a dull boy. .All work and no play makes G-rad a dull boy. All work and no play makes G-rad a dull boy. All work and no play makes G-rad a dull boy. All work and no play makes G-rad a dull boy. All work and no play makes G-rad a dull boy. .
7. @g_hoges Or... Apply the principle of crowdsourcing!
8. @g_hoges Gather your sources Find your documents Give them sensible names And a reference number D01 - egg on A hamburger; classic or abomination - dave D02 - Does pineapple have a home on pizza - anouk D03 - choices: sweet and/or savoury afternoon tea. What? - ramon
9. @g_hoges Engage your crowd Reduce the time it takes to do research Prevent reword rework Ownership of outcomes
10. @g_hoges Divide (to conquer) Provide a framework And a timeframe Examples are good Gamify the homework
11. @g_hoges A template #hashtagsrule D01 p17 #heresanother oneforyou D12 p05
12. @g_hoges Share the insights Make it fun! Take turns - play nice (and use @nicolarushton’s rules!) Start with themes, if you have them Vote
13. @g_hoges What next? Plan new research to fill gaps HMW? Prioritise
14. @g_hoges Champion story
15. @g_hoges Recap Gather your sources Engage your crowd Divide to conquer Share the insights Take action