of 4 What did we hear that came out? People in traumatic states, you have the patient and then families and carers sharing the crisis, it needs to support them so they can clearly... You need to spell out what their rights and options are. The design has to be simple and pared back, welcoming and digital and mobile first. We had to strip it back. People in mental crisis as can be sensitive to colours, movements, overloads. How do you pair back and solidify. We had to clarify the processes of the tribunal on the website. In terms of developing the use of face had to do it hand-in-hand with content. We had to take 40 pages of content and quantity down to four pages. We had to strive for radical simplicity in what is a regulatory framework and we used words that came out of people's mouths. Along the way, we closely involved stakeholders, staff, advisory group, community groups along the way so there were no surprises for them. So this was our first good idea, a conversational interface. Patients talked about wanting someone to talk them through it. To have someone to talk to and explain what was going on. We can't provide that on the website but we took the main things patients were really focused on, you know, a tribunal hearing scheduled and they don't agree with the tribunal decision or with their treatment, and we thought about that as a conversation. People arrive at the website and that worked to a degree, but we have this beautiful conversational interface, and then at the top we had find help, compulsory treatment, and what is the relationship in terms of the experience? This was a troubling relationship for a long time, we took the idea of the conversation, and we turn that into the backbone of the website. Working through that experiment of conversation, helped us to simplify as a whole. How to prepare for a tribunal hearing, and, "I don't agree with my treatment..." For lots of reasons, that turned out to be the simplest way that we could do it. We didn't want to have any fancy features, we were not trying to win a design award or have any snazzy text, we wanted it to be dead simple, fast, and pared back to use. We wanted the click-through journey on the site to be very simple and direct. Particularly, working in mental health, we come in as a design consultancy, but it is a team sport, we have a lot of people in the team with lived experience, community members, psychiatrists, you have to involve all of these people in the work that you are doing, because they carry it through. We do the research, and then we tell the story about what we have found, and we invite feedback, we design, and then, the big thing for us, once you have got that narrative flowing, and then you define the goals, clearly establish the goals based on evidence and research, then you get agreement from the community that these are the goals. Than the design process, has its rocks and hurdles, but then you are on the right path. Everyone is on ball with the goals and research. Then as it progresses, we flick back to the goals, is it in line? Yes. Or no, then we go back to the drawing board. In summary, we were able to make things better, what became very clear to us, if you are