It's All Invented

Transcript

1. UX AUSTRALIA It’s all invented! Paul Merrell New frames for design research Principal Designer DESIGN RESEARCH 2020
2. Hello! It’s great to be with you today
3. 3 Every story we tell is founded on assumptions we make. If it’s all invented, how might we shift our frames for design research with different assumptions to give us new choices? It’s all invented! The Art of Possibility (p.15). Rosamund Stone Zander Benjamin Zander. Penguin Books
4. About this session 4 Seven conventions for design research worth challenging
5. 5 The Field Study Handbook (p.10). Jan Chipchase. Field Institute, San Francisco, Tokyo Principles of Field Research Normal rules don’t apply. Every field study is an opportunity to create a new reality and, with it, release the team from their mental constraints.
6. 6 Design research is user interviews CONVENTION
7. 7 People as users DISRUPTION
8. Reframe user interviews as conversations with people to understand their life, the domain and the design Conversations to understand people’s life and the design FUTURE STATE Delivers • Increased inclusivity in design • Better capability for scaling discovery phase • More context from extending research experience • Deeper understanding from more complex social and dialogic exchange • More sustainable for people and planet Tools and technology • Familiar technology • Zoom and Otter.ai • Qualtrics, DocuSign • GiftPay, BeemIt 8
9. 9 Together (p.31). Richard Sennett. Kindle Edition “Information sharing is an exercise in definition and precision, whereas communication is as much about what is left unsaid as said… Shedding context [in technology] often means shedding sense; understanding between people shrinks…in ordinary usage technology is more likely to bend human will than to bend in response to it.”
10. 10 Design research is recruiting users CONVENTION
11. 11 All products and services have a community DISRUPTION
12. Reframe recruitment as a community to understand and explore the cultural “container” of designs Community of people to inspire designs FUTURE STATE Delivers • Enriched diversity of participant language, tools, practices to inspire design • Deeper understanding of context of product/service • Increased capacity to scale phases of design process • More sustainable for people and planet Tools and technology • Existing networks • Prior interaction platforms • Askable, Respondent • Scheduling, YouCanBookMe 12
13. 13 Design research as synchronous interaction CONVENTION
14. 14 Beyond a single interaction at a moment in time DISRUPTION
15. Reframe research as synchronous and asynchronous for more ways people can share their lives Research as more ways of sharing our world FUTURE STATE Delivers • Increased diversity of people as participants • Self disclosure: participants share in a more private way • Understanding in the moment and experiences over time • Increased scale for understanding current state and exploring future state Tools and technology • Familiar platforms • Familiar devices • ExperienceFellow 15
16. 16 Design research is understanding what people think and feel CONVENTION
17. 17 Cognition in the wild (p.288). Edwin Hutchins. Massachusetts Institute of Technology “Human beings are adaptive systems continually producing and exploiting a rich world of cultural structure… This heavy interaction of internal and external structure suggests that the boundary between inside and outside, or between individual and context, should be softened.”
18. 18 Blur boundary between individual and context DISRUPTION
19. Reframe research as a system led approach to researching product and service System led approach to researching product and service FUTURE STATE Delivers • Needs and aspirations unmet by current product or service offer • Deeper understanding of context of product/service • Burden beyond single interaction with participants. It’s more work! 19
20. 20 Design research workshops in venues CONVENTION
21. 21 Distributed sessions DISRUPTION
22. Reframe workshops as a platform for exploring new opportunities and generating potential futures Workshops as a platform for designing with people FUTURE STATE Delivers • Greater diversity of people as participants • Challenges power dynamics and existing hierarchy • Increased participative design: with, rather than for • Better capacity to scale • Absorb complexity • Reduce cost Tools and technology • Zoom, Appear In, Hangout • Miro, Mural • Lookback, Trello Zooming in, zooming out Workshop participants can see and feel workshop flow 22
23. 23 Analysis and synthesis as post it notes on a board CONVENTION
24. 24 Virtual ways for sense making DISRUPTION
25. Reframe research analysis and synthesis as ways to collaborate with those we are designing with Collaborating to make meaning together FUTURE STATE Delivers • Sense making less constrained by space and time • Shared discovery when paired with reflexive sessions • Increased scale for understanding current state and exploring future state Tools and technology • Miro, Mural • Photograph boards and share Reflexive research Participants reflect and elaborate on the meaning researchers ascribe for shared discovery 25
26. 26 Research experience frameworks as a moment in time CONVENTION
27. 27 Dynamic not static DISRUPTION
28. Reframe methods for creating empathy and insight as adaptive systems Adaptive artefacts for creating empathy FUTURE STATE Delivers • Insights that can also evolve • End to end view of people’s experiences over time • Formalised empathy • Builds capability for design Tools and technology • Miro, Mural • Figma • YouTube 28
29. 29 ⠀ Design research is user interviews ⠀ Design research is recruiting users ⠀ Design research as synchronous interaction ⠀ Design research is understanding what people think and feel ⠀ Reframe user interviews as conversations with people to understand their life, the domain and the design ⠀ Reframe recruitment as a community to understand and explore the cultural “container” of designs ⠀ Reframe research as synchronous and asynchronous for more ways people can share their lives ⠀ Reframe research as a system led approach to researching product and service It’s all invented! New frames for design research Convention Future State
30. 30 ⠀ Design research workshops in venues ⠀ Analysis and synthesis as post it notes on a board ⠀ Research experience frameworks as a moment in time ⠀ ⠀ Reframe workshops as a platform for exploring new opportunities and generating potential futures ⠀ Reframe research analysis and synthesis as ways to collaborate with those we are designing with ⠀ Reframe methods for creating empathy and insight as adaptive systems ⠀ It’s all invented! New frames for design research cont. Convention Future State
31. 31 Thank you! Paul Merrell, Principal Designer 0412 155 953 paul@meldstudios.com.au www.meldstudios.com.au