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Dribbblization of UX: How to find your design mojo (Aashish Solanki)

D7424ff0e1dc983d898de62c7496c321?s=47 uxindia
October 25, 2013

Dribbblization of UX: How to find your design mojo (Aashish Solanki)

The entire UX community landscape today is suffering from the 'Dribbblization' phenomenon, where sexyness replaces logic and ease. A true calling of a UX'er is in solving the problem and not painting a beautiful painting alone. Together we will explore why this is happening, what can be done to avoid and then how do we get back our design mojo & not be tempted into the holy grail of beauty.
Makes sense?

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uxindia

October 25, 2013
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Transcript

  1. Aashish Solanki, UXINDIA13 Conference Presentation

  2. DRIbbblization of UX How to find your design mojo @netbramha

    | aashish solanki
  3. Next 30 mins 02 mins – Intro 12 Mins –

    DRIBBBLIZATION OF UX 12 MINS - HOW TO FIND YOUR DESIGN MOJO 04 Mins – Q&A
  4. Aashish Solanki Founder & principal designer @ NetBramha studios Mango

    lover, movie buff & your friendly ux guy
  5. Founder/Curator @ DesignDay

  6. disclaimer This has nothing to do with dribbble. We love

    dribble btw :)
  7. Then what’s wrong?

  8. Digital Art & advertising

  9. Are you the problem?

  10. Err. What business goals?

  11. Context & constraints

  12. Know thy user’s need

  13. So let’s get back the mojo

  14. Drive ux vision

  15. Say no to free pitches

  16. Design without Photoshop

  17. Design systems not just screens

  18. Invest in interpretation of data

  19. Design for experience

  20. Thank you. Questions? We are hiring, open for ux projects

    & we invest design equity in startups aashish@netbramha.com or @netbramha