Dribbblization of UX: How to find your design mojo (Aashish Solanki)

The entire UX community landscape today is suffering from the 'Dribbblization' phenomenon, where sexyness replaces logic and ease. A true calling of a UX'er is in solving the problem and not painting a beautiful painting alone. Together we will explore why this is happening, what can be done to avoid and then how do we get back our design mojo & not be tempted into the holy grail of beauty.
Makes sense?

Transcript

1. Aashish Solanki, UXINDIA13 Conference Presentation
2. DRIbbblization of UX How to find your design mojo @netbramha | aashish solanki
3. Next 30 mins 02 mins – Intro 12 Mins – DRIBBBLIZATION OF UX 12 MINS - HOW TO FIND YOUR DESIGN MOJO 04 Mins – Q&A
4. Aashish Solanki Founder & principal designer @ NetBramha studios Mango lover, movie buff & your friendly ux guy
5. Founder/Curator @ DesignDay
6. disclaimer This has nothing to do with dribbble. We love dribble btw :)
7. Then what’s wrong?
8. Digital Art & advertising
9. Are you the problem?
10. Err. What business goals?
11. Context & constraints
12. Know thy user’s need
13. So let’s get back the mojo
14. Drive ux vision
15. Say no to free pitches
16. Design without Photoshop
17. Design systems not just screens
18. Invest in interpretation of data
19. Design for experience
20. Thank you. Questions? We are hiring, open for ux projects & we invest design equity in startups aashish@netbramha.com or @netbramha