Dribbblization of UX: How to find your design mojo (Aashish Solanki)

The entire UX community landscape today is suffering from the 'Dribbblization' phenomenon, where sexyness replaces logic and ease. A true calling of a UX'er is in solving the problem and not painting a beautiful painting alone. Together we will explore why this is happening, what can be done to avoid and then how do we get back our design mojo & not be tempted into the holy grail of beauty.
Makes sense?

Transcript

1. Aashish Solanki,
   UXINDIA13 Conference Presentation
   

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2. DRIbbblization
   of UX
   How to find your design mojo
   @netbramha | aashish solanki
   

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3. Next 30 mins
   02 mins – Intro
   12 Mins – DRIBBBLIZATION OF UX
   12 MINS - HOW TO FIND YOUR DESIGN MOJO
   04 Mins – Q&A
   

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4. Aashish Solanki
   Founder & principal designer @ NetBramha studios
   Mango lover, movie buff & your friendly ux guy
   

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5. Founder/Curator @ DesignDay
   

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6. disclaimer
   This has nothing to do with dribbble.
   We love dribble btw :)
   

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7. Then what’s wrong?
   

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8. Digital Art & advertising
   

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9. Are you the problem?
   

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10. Err. What business goals?
    

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11. Context & constraints
    

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12. Know thy user’s need
    

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13. So let’s get back the mojo
    

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14. Drive ux vision
    

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15. Say no to free pitches
    

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16. Design without Photoshop
    

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17. Design systems not just screens
    

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18. Invest in interpretation of data
    

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19. Design for experience
    

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20. Thank you. Questions?
    We are hiring, open for ux projects & we invest design equity in startups
    aashish@netbramha.com or @netbramha
    

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