A cross-cultural study on spontaneous gesture behaviour, spanning 18 countries. Wherever you go in the world, people are different. And so is the way they talk with their hands. As specialists for culture-specific user experience research, we wanted to find out which gestures people from various cultures would spontaneously use to control consumer electronics like interactive TVs. We conducted 360 face-to-face interviews with consumer electronics-savvy users in 18 different countries. The most frequent spontaneously used gestures and their difficulty were identified for each country and then aggregated to a global view of a gesture map for typical TV functions. The talk will highlight cross-cultural aspects of semantic gesture control for consumer electronics, using illustration and video material from all over the world. It will raise awareness for the cultural aspect of UI technology ad