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UX14 - A Rural Indian Design Experience (Neel Shah)

uxindia
October 10, 2014

UX14 - A Rural Indian Design Experience (Neel Shah)

Designing for the base of the pyramid comes with a deluge of constraints - Affordability, Accessibility and Awareness are only a few to start with. How to make a compelling offering that embraces all of these constraints?
The talk is about real life stories of energy poverty and everyday loss of opportunity from Mathura- the birthplace of Lord Krishna. Why does Arav Singh, in Bhankarpur Basela spend on sending his kids to private school and yet live his life in dark for several hours every night? What are his inhibitions in moving from dim, dangerous and dirty kerosene lamps to a better energy solution? What offering would help him get past these inhibitions?
The talk outlines challenges faced in developing a solar home system offering for rural India and how Simpa Networks embraced these challenges by systems thinking and application of user-centric design not just in its product but also through its service commitments and an innovative business model.

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October 10, 2014
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  1. A rural Indian
    design experience
    - Neel Shah, Simpa Networks

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  2. Welcome to Mathura

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  3. Water, water, every where,
    Nor any drop to drink.

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  4. Reaching Bhankarpur Basela, Raya,
    Mathura

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  5. Arav Singh and his family

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  6. Arav Singh and his family

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  7. What are his options to change his
    situation?

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  8. What are his options to change his
    situation?

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  9. What he uses instead
    And why?

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  10. No value for money
    alternatives available in the
    market
    He is afraid to try something new.
    What if solar doesn’t work?
    Who will service him if the
    product breaks down?
    Will only buy from someone
    whom he can trust
    Cash for an expensive product all
    at once is difficult to manage

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  11. Pay-as-you go solar answers all of
    these questions

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  12. Pay-as-you go solar answers all of
    these questions

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  13. The impact made in Sangeeta
    Devi’s life

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  14. The impact made in Sangeeta
    Devi’s life

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  15. The impact made in Atul Kumar’s
    life

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  16. The impact made in Atul Kumar’s
    llife

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  17. Over 3,000 families have adopted this
    solution in less than a year. Many more
    are following
    Imagine the Impact

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