UX14 - Co-creation - Formative Approach Of Mobile UX (Hitesh Ruwala)

Mobile UX is one of the most dynamic growing area and as a designer we face lots of challenges, like

Mobile UX Strategy
Business Team expectation vs Design Process/Outcome
Design Management vs Project Milestone
Constant Argument and Design Visibility

My topic is to touch upon few perspective of Mobile UX -Design Thinking, Approach and strategy along with case study and live demonstration of tools and outcome.

Transcript

1. Co-creation Formative Mobile UX approach Hitesh Ruwala http://in.linkedin.com/in/hruwala
2. 1. UX Thoughts – Generic vs. Mobility 1. Co-Creation UX approach 1. Showcase work Lets talk about
3. Mobile UX, Responsive Design, Adaptive Design Beyond Generic UX 1. UX Thoughts - Generic UX vs. Mobile UX
4. Step 1 Product Strategy Step 3 User Interface Design (Info Architecture + Navigation + Visual Design) Step 2 User & Design Research + Ideation + Storyboard Step 4 Primary Testing + Iterations Step 5 UI Specifications + Support Generic UX approach.... 1. UX Thoughts - Generic UX vs. Mobile UX
5. Slide 40 © Fjord 20 1 1 | Confidential I want my partner to always be there with me regardless of where I am or what I do. It’s an ever-present relationship. Contextual Fit Image Credit: Fjord 1. UX Thoughts - Generic UX vs. Mobile UX
6. We Desire, Wow Of Course Aha Market Fit Loyalty Engagement Time 1. UX Thoughts - Generic UX vs. Mobile UX
7. We Desire, Wow Of Course Aha Market Fit Loyalty Engagement Time Disruptive 1. UX Thoughts - Generic UX vs. Mobile UX
8. Collaboration Content Strategy Pointers... Design Style Branding Simple Discoverable Understandable Native Gesture Adaptive design Playfulness Elasticity Kinetic story 1. UX Thoughts - Generic UX vs. Mobile UX
9. - Social Branding : Multiplication - Multimodal Interface : Touch points and Expectations - Device vs. Experience : Design Strategy - Scalability : Business Content and Personalization - Unique opportunity in diversity : Digital native vs. immigrant - Symbolic relationship : Multi culture behavior 1. UX Thoughts - Generic UX vs. Mobile UX
10. Fluid Formative Co-creation 2. Co-Creation UX approach
11. The Principles are the same ….but it matters on your approach 2. Co-Creation UX approach
12. The Principles are the same ….but it matters on your approach Traditional Approach Agile UX Approach Lean UX Approach 2. Co-Creation UX approach
13. Story Inception Context Prototype Collaborative platform Interaction Iterative approach Usability Interactive prototype Collaborative platform Specs + Reference Interactive prototype Spec Doc 2. Co-Creation UX approach
14. 3. Showcase work Project for - One of the World’s strongest bank by Bloomberg 2011 - 2013” “Beginning Redemptions”
16. 3. Showcase work Real demonstration in respective devices/browser
17. 3. Showcase work Mouse Over (in box area) to play interactive prototype
18. Thank You. Hitesh Ruwala hruwala@gmail.com http://in.linkedin.com/in/hruwala