Technology is blurring the lines between digital and offline. If a product's user experience is delightful, customers would expect to be delighted in the other aspects as well - whether its product demos, advertisements, training or support. As designers, when we define the UX strategy, should we pay attention to detailing these touch points as well? Can we use our UX strengths and tools to craft a delightful customer experience across touch points, beyond UI alone? To know more, join me as I talk about Customer Experience: Designing beyond UX, at UXINDIA 2014