UX14 - Design Matters Even Inside a grid (Ganesh Burle)

There are many common misconceptions in the Enterprise space about Design/UX. Some of myths like: Enterprise users are experts; What can be design in data/numbers; It can't fit in our process etc,.

So, I'll share my views to address these myths with some real world examples.

Transcript

1. Design Matters even inside a Grid. Ganesh Burle UX Consultant | Gainsight
2. Let’s see how some of most common opinions have turned out as myths...
3. “Enterprise products don’t require great design; their users are experts and can figure it out easily” #1
4. A real world example! Enterprise Product Consumer Product
5. Risk Risk A real world example! Enterprise Product Consumer Product
6. Risk Features (complexity) Easy to handle Risk A real world example! Enterprise Product Consumer Product
7. Risk Features (complexity) Easy to handle Organization Individual Risk A real world example! Enterprise Product Consumer Product
8. Risk Risk Features (complexity) Easy to handle Individual Self-operating Group-operating A real world example! Enterprise Product Consumer Product Organization
9. Risk Risk Features (complexity) Easy to handle Individual Self-operating Group-operating A real world example! Enterprise Product Consumer Product Organization Risk Features Complexity Enterprise Consumer
10. Risk Risk Features (complexity) Easy to handle Individual Self-operating Group-operating A real world example! Enterprise Product Consumer Product Organization Risk Features Complexity Enterprise Consumer “Enterprise products require great design and a nice approach!”
11. “When all that I’m showing numbers, then there is not much scope for design!” #2
12. 8008883836 This is a number or a total of something. But what it is?
13. 8008883836 This is a number or a total of something. But what it is? Transaction Number? Customer ID? Account Number? #of Transactions? Reference Number? Phone Number? #of Logins? #of Downloads? Bill number?
14. 800 888 3836 Transaction Number? Customer ID? Account Number? #of Transactions? Reference Number? Phone Number #of Logins? #of Downloads? Annual Turnover?
15. This can be designed in other ways.. 8 008 883 836 80 088 838 36 8008 883 836 8 00 888 3836 800 8883 836 8 00 88 838 36 8008 88 3836 800 888 3836 8008883836 8008 88 3836 8 0088 838 36 8 008 8838 36 8008883836 80 0888 38 36 80 0888 3836 + 25...
16. A meaningful framing is what Design! 8 008 883 836 80 088 838 36 8008 883 836 8 00 888 3836 800 8883 836 8 00 88 838 36 8008 88 3836 800 888 3836 8008883836 8008 88 3836 8 0088 838 36 8 008 8838 36 8008883836 80 0888 38 36 80 0888 3836 + 25...
17. A google designer says... small change - big impact!
18. ‘The Joy of Stats’ by Hans rosling The world in 200 countries over 200 years using 120,000 numbers - in just 4 minutes!
20. “Data and information are not boring; Add life to numbers by giving them context and meaning”
21. “Design takes a lot of time & money; we can’t do it in our budget and timelines.” #3
22. • Requirements gathering • Prioritization • Scope Of Work • Design Phase • Development Phase • Testing Phase • Bug fixing and release Planning Implementation
23. Planning Implementation • Requirements gathering • Prioritization • Scope Of Work 2 people Current Model weeks • Design Phase ◦ Interaction Design (2 weeks) ◦ Visual Design (2 weeks) • Development Phase • Testing Phase • Bug fixing and release
24. Planning Implementation • UX/Prototype 2 people Proposed Model • Design Phase ◦ Interaction Design (1 week) ◦ Visual Design (2 weeks) • Development Phase • Testing Phase • Bug fixing week weeks
25. Planning Implementation • UX/Prototype 2 people Proposed Model • Design Phase ◦ Interaction Design (1 week) ◦ Visual Design (2 weeks) • Development Phase • Testing Phase • Bug fixing week weeks “A little place in the time of planning will help to meet deadlines”
26. “Okay. We did a design assessment with our customers in last year and there were no complaints. We’re done with the product design.” #4
27. Must-be Quality: These attributes are taken for granted when fulfilled but result in dissatisfaction when not fulfilled. An example of this would be package of milk that leaks. One-dimensional Quality: These attributes result in satisfaction when fulfilled and dissatisfaction when not fulfilled. An example of this would be a milk package that is said to have ten percent more milk for the same price will result in customer satisfaction, but if it only contains six percent then the customer will feel misled and it will lead to dissatisfaction. Attractive Quality: These attributes provide satisfaction when achieved fully, but do not cause dissatisfaction when not fulfilled. For example, a thermometer on a package of milk showing the temperature of the milk. Indifferent Quality: These attributes refer to aspects that are neither good nor bad, and they do not result in either customer satisfaction or customer dissatisfaction. Kano model
32. “Design is NOT static; it evolves with time.”
33. But, how to make this happen?
34. How to make this happen? Let’s see what experts says....
35. We must unlearn what we’ve learned! “Earth is in the middle of universe” “Sun is in the middle of universe”
36. We must unlearn what we’ve learned! “we’ve one milky way galaxy/one universe” “We are multiverse”
37. Kepler 186F
38. Kepler 186F “...design is not just about buttons, images, icons and screens. It’s far beyond that, it’s behaviour of product!”
39. Let’s complete the picture! Planning time (discover) Implementation time (design) Testing time (decide) Scope Effort
40. Let’s complete the picture! Planning time (discover) Implementation time (design) Testing time (decide)
41. Design is not just a differentiator!
42. Design is not just a differentiator!
43. Design is not just a differentiator!
44. Design is not just a differentiator!
45. Design is not just a differentiator!
46. Design is not just a differentiator!
47. ...it’s foundation factor!
48. ...it’s foundation factor! Thank you! www.ganeshburle.com