Upgrade to Pro — share decks privately, control downloads, hide ads and more …

UX15- Designing Delightful Experiences(Sulekha Kuthiala) by uxindia

D7424ff0e1dc983d898de62c7496c321?s=47 uxindia
October 25, 2015

UX15- Designing Delightful Experiences(Sulekha Kuthiala) by uxindia

D7424ff0e1dc983d898de62c7496c321?s=128

uxindia

October 25, 2015
Tweet

More Decks by uxindia

Other Decks in Design

Transcript

  1. 1

  2. UX INDIA 2015 SULEKH A KUTHIALA - DELIGHTCUBE INC DESIGNING

    DELIGHTFUL EXPERIENCES OCTOBER 7, 2015
  3. Why design delightful experiences Core Principles How to methods LET’S

    TALK ABOUT
  4. 4 13+ years of experience Designer & Innovation Catalyst Delightcube

    twitter: # sulekhanair ABOUT ME
  5. 5 EXPERIENCE > LOYALITY > GROWTH Why Design for Delight?

  6. USABLE = EDIBLE AARON WALTER (DIRECTOR OF DESIGN - MAILCHIMP)

    6
  7. None
  8. None
  9. FROM TRADITIONAL Detailed planning upfront Months long user studies Slide

    ware Avoid Failure Periodic Thinking TO DESIGN THINKING Learning from TRIAL & ERROR User involvment EMPATHY Minimum viable product - MVP Learn fast FAIL EARLY Iterative CONTINUOUS Doing SHOW DON’T TELL DESIGN APPROACH SHIFT 9
  10. WE REALIZED THAT WE WERE NO LONGER PROUD OF THE

    EXPERIENCES WE WERE CREATING – THAT IN MANY CASES WE WERE NO BETTER THAN OUR COMPETITORS KAAREN HANSEN ( VP DESIGN @ INTUIT 2007 ) 10 Intuit Journey 2007 - 1015
  11. DELIGHT PROMOTES WORD OF MOUTH

  12. DESIGN FOR DELIGHT IS OUR #1 WEAPON IN ATTAINING GROWTH

    AND THERE IS NO #2 SCOT T COOK ( FOUNDER INTUIT) 12
  13. 13 2007 – GOING BEYOND EASE 2008 – DELIGHT FORUMS

    2009 – CATALYST PILOTS 2010 – INNOVATION CATALYSTS 2011 – D4D SESSIONS 2012 – EVERYDAY D4D……….#56 2015 – CENTER OF EXCELLENCE #3
  14. 14 GOING FROM USABLE TO DELIGHT

  15. 15

  16. 16 INTUIT TURBO TAX Majority of Americans have a NEGATIVE

    reaction to doing their income taxes • Complicated, requires too much paperwork •Afraid of making mistakes •Inconvenient and time-consuming TurboTax must recognize, acknowledge and overcome the psychological barriers held by their potential customers if they are to get them to engage in the tax preparation process.
  17. 17 Empathize with Me Nurture Me Meet me where I

    am Make it easy for me
  18. PRINCIPLES DESIGNING DELIGHTFUL EXPERIENCES

  19. HUMAN CENTERED VISION 1

  20. TO IMPROVE OUR CUSTOMERS FINANCIAL LIVES SO PROFOUNDLY…THAT THEY CAN’T

    IMAGINE GOING BACK TO THE OLD WAY MISSION 20
  21. CISCO

  22. DESIGN THE WHOLE EXPERIENCE NOT JUST SILOS 2

  23. 23 CISCO COLLABORATION EXPERIENCE

  24. BRING STAKEHOLDERS & CUSTOMERS ALONG IN THE JOURNEY 3

  25. JOURNEY LINES Screen clipping taken: 10/4/2015, 6:29 AM

  26. JOURNEY LINES Screen clipping taken: 10/4/2015, 6:29 AM

  27. THE MAGIC HAPPENS WHEN DEVELOPERS GET AND SEE CUSTOMER PAIN…

    THE BIGGEST SINGLE SOURCE OF INNOVATION IS TYPICALLY THE ENGINEERS. THEY KNOW WHAT’S POSSIBLE BETTER THAN ANYONE - MARTY CAGAN 27 “ ”
  28. By understanding our customers deeply, leaders and teams are better

    equipped to discover customer insights that lead to innovation and delightful product experiences Inspiration for long term vision and roadmap Improved usability, building the right features, increased adoption and delightful product experiences BUSINESS OUTCOME OF EMPATHY
  29. HOW TO… DESIGNING DELIGHTFUL EXPERIENCES

  30. 30 DESIGN PROCESS

  31. DESIGN FOR DELIGHT - INTUIT

  32. Knowing the user’s thoughts, emotions and motivations so you can

    determine how to innovate for them -Observe -Engage -Immerse USER EMPATHY
  33. None
  34. To get one idea you have to brainstorm a lot

    of ideas DIVERGENT THINKING
  35. IDEATE & PROTOTYPE

  36. Get feedback early and often from the customers. TEST YOUR

    IDEAS
  37. TEST EARLY AND OFTEN

  38. THANK YOU!