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UX15- Designing Delightful Experiences(Sulekha Kuthiala) by uxindia

uxindia
October 25, 2015

UX15- Designing Delightful Experiences(Sulekha Kuthiala) by uxindia

uxindia

October 25, 2015
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  1. 1

  2. UX INDIA 2015 SULEKH A KUTHIALA - DELIGHTCUBE INC DESIGNING

    DELIGHTFUL EXPERIENCES OCTOBER 7, 2015
  3. FROM TRADITIONAL Detailed planning upfront Months long user studies Slide

    ware Avoid Failure Periodic Thinking TO DESIGN THINKING Learning from TRIAL & ERROR User involvment EMPATHY Minimum viable product - MVP Learn fast FAIL EARLY Iterative CONTINUOUS Doing SHOW DON’T TELL DESIGN APPROACH SHIFT 9
  4. WE REALIZED THAT WE WERE NO LONGER PROUD OF THE

    EXPERIENCES WE WERE CREATING – THAT IN MANY CASES WE WERE NO BETTER THAN OUR COMPETITORS KAAREN HANSEN ( VP DESIGN @ INTUIT 2007 ) 10 Intuit Journey 2007 - 1015
  5. DESIGN FOR DELIGHT IS OUR #1 WEAPON IN ATTAINING GROWTH

    AND THERE IS NO #2 SCOT T COOK ( FOUNDER INTUIT) 12
  6. 13 2007 – GOING BEYOND EASE 2008 – DELIGHT FORUMS

    2009 – CATALYST PILOTS 2010 – INNOVATION CATALYSTS 2011 – D4D SESSIONS 2012 – EVERYDAY D4D……….#56 2015 – CENTER OF EXCELLENCE #3
  7. 15

  8. 16 INTUIT TURBO TAX Majority of Americans have a NEGATIVE

    reaction to doing their income taxes • Complicated, requires too much paperwork •Afraid of making mistakes •Inconvenient and time-consuming TurboTax must recognize, acknowledge and overcome the psychological barriers held by their potential customers if they are to get them to engage in the tax preparation process.
  9. THE MAGIC HAPPENS WHEN DEVELOPERS GET AND SEE CUSTOMER PAIN…

    THE BIGGEST SINGLE SOURCE OF INNOVATION IS TYPICALLY THE ENGINEERS. THEY KNOW WHAT’S POSSIBLE BETTER THAN ANYONE - MARTY CAGAN 27 “ ”
  10. By understanding our customers deeply, leaders and teams are better

    equipped to discover customer insights that lead to innovation and delightful product experiences Inspiration for long term vision and roadmap Improved usability, building the right features, increased adoption and delightful product experiences BUSINESS OUTCOME OF EMPATHY
  11. Knowing the user’s thoughts, emotions and motivations so you can

    determine how to innovate for them -Observe -Engage -Immerse USER EMPATHY
  12. To get one idea you have to brainstorm a lot

    of ideas DIVERGENT THINKING