UXINDIA 2015- Taste by design (Shyama Sundar Duriseti ) by uxindia

A great first time experience can go a long way in converting prospects into loyal customers and there after advocates.

Transcript

2. Aftertaste by Design Shyama Sundar Duriseti, UXIndia & Citrix Systems Inc.
3. 1st Ball Trial Not out
4. TV Buying Experience Smart LED UHD + Curved + Set top box + Connectivity + Apps + ...............
5. Holistic Context
6. Familiarity Need for Trial Experience for today’s consumers Time Consumers Business Consumers Sampling Food Buying a Car Selling Online Lifestyle Services Work Services
7. Customers have many touchpoints with organizations To have a correct view on the customer experience, businesses need to have a complete view over all touchpoints. Customers form their opinion on the aggregate experience through different stages of their journey/engagement, not on a single one! Awareness Learn & Try Roll Out Advocacy Customer Service Purchase Discovery Experience Use & Value
8. Product & Service Trial Experience : Enterprise IT Self Service Awareness Learn & Try Roll Out Advocacy Customer Service Purchase Discovery Experience Use & Value
9. Quick Demo of the product MVP Learn & Try Trial Experience : Enterprise IT Self Service Three fundamental questions customers look answers for during ‘Learn & Try’ phase. What is it? How it works? Does it work for me? Demo Video or Guided Experience Product Trial at customer’s environment Employees IT Teams Business
10. Impact Trial Experience : Enterprise IT Self Service Increase Conversion & Sales Reduce Time to Value Increase Demand Gen Increase Customer Confidence Reduce Costs Increase Adoption
11. UX Impact Build partnerships . Engagement with leadership . Drive results faster ORG. WIDE Sales Channel Partners Pre-Sales Support Web Marketing Brand Marketing Product Marketing Tech Marketing Exec Leadership Product Management Engineering IT CX Product Design Research
12. Test Drive . Try Now . Onboarding . First Time UX . Guided Experience . Self Service . Sales Demo Guidance & Support Leaving a great aftertaste for Adoption . Loyalty . Advocacy Icon made by Freepik from www.flaticon.com