UXINDIA15- Bring clarity to complexity(Rama Kuppa ) by uxindia

Business tools can be extremely complex. We aspire to put powerful technology and useful insights into people’s hands, but finding the right balance between simplifying it and giving access to innovative, advanced functionality can be difficult. In the consumer space, we strive to reduce the design to the simplest form possible, eliminating complexity at every turn, often focusing people on a single path and call to action. In business, however, we’re designing for a population with sometimes radically different levels of expertise.

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2. Bringing clarity to complexity www.StoreONGO.com Rama Kuppa Founder / CEO www.StoreOnGo.com
3. K N O W L E D G E
4. P R O C E S S
5. S C I E N C E
11. And An attempt to solve this and bring Enterprise mobility closer to Small and medium businesses is the story of the day
12. with more than 10,300 business categories identified, make it the better story
13. Idea 2011 Campaign management User Management Context Integration Concept building 2012 Auto UI generation Configurable Jobs Workflow management Activities Market test 2013 iTopper – Academic Carz Interface – Automobile RepDoctor – User management MyShopMate – Retail OpenSupportServices – Ecosystem partnership Concept Maturity 2014 Business category support Do it yourself App Market Capture Launch 1000 listings in two months Strategic partnerships Aims to list more than 150,000 businesses in next 12 months. StoreONGO Platform Timeline
14. About StoreONGO www.StoreONGO.com Please check the video about StoreONGO app creation: https://youtu.be/eObfsz89zDc Mobile presence Mobile apps needed in quick time without any coding effort Mobile first campaigns Send products, offers, services to your mobile audience Insights Observe 61% enhanced mobile customer visibility Business listing with ONGO generates
15. In few simple steps
16. App for your consumers Get mobile presence for your businesses to stay connected with customers and vice-versa Promotional HTML5 Mobile Web app. Send “RICH” offers, products or service information. Your customers can view it, Without downloading the app Transactional Facebook business page viewers can see and transact on offers, services, products, reviews etc Loyal Native Android and iOS app. Your loyal customers would download your apps. Keep them engaged by sending push notifications.
17. The Process www.StoreONGO.com Please check the video about StoreONGO app creation: https://youtu.be/eObfsz89zDc
18. Self Design When you are the USER Art is Interpreted, Design is Understood Genius Design When you have sufficient domain experience With the product & users User Centered Design When your focus on behavior, use and context Of how product is used.
19. A User experience design process starts with understanding the problem Instead of defining the solution What industry Needs? Workflow and CRM behaviour What consumers expect?
20. The Knowledge www.StoreONGO.com Please check the video about StoreONGO app creation: https://youtu.be/eObfsz89zDc
21. Consumers are Looking for Lots of Information •It’s not just about knowing where a location is. It’s also about discovering the details to lower friction and drive people into the location. Type of Info Sought Restaurant/ Dining Automotive Retail Prof. Services Financial Services Listings 41% 32% 35% 15% 24% Hours of Operation 46% 26% 38% 8% 16% Map, Distance or Directions 47% 25% 35% 10% 16% Address 40% 28% 33% 12% 20% Phone Number 34% 28% 26% 15% 21% Website 36% 27% 36% 13% 27% Prices 38% 28% 32% 10% 12% Promotions-Discounts 28% 16% 28% 5% 8% Consumer Ratings, Reviews 33% 19% 15% 10% 10% Product Availability 14% 15% 28% 5% 9% Other Information 5% 3% 3% 1% 5% Note: Percentages = # who checked type of information sought/# who searched for business in the category Business Search – Information Sought by Consumers Source: immr Local Search study, 2012 Top Reason 40%+ 30%+ Top Reason 40%+ 30%+ And mobile… 65% of smart phone users make purchases after searching on their phone
22. The Science : Artificial intelligence based UI www.StoreONGO.com Please check the video about StoreONGO app creation: https://youtu.be/eObfsz89zDc
23. Business users (Role): Artificial intelligence based UI www.StoreONGO.com Please check the video about StoreONGO app creation: https://youtu.be/eObfsz89zDc
24. A User experience design process starts with understanding the problem Instead of defining the solution What you see, is what you want
25. Consumers: Artificial intelligence based UI www.StoreONGO.com Please check the video about StoreONGO app creation: https://youtu.be/eObfsz89zDc
26. Consumers are Looking for Lots of Information •It’s not just about knowing where a location is. It’s also about discovering the details to lower friction and drive people into the location. Type of Info Sought Restaurant/ Dining Automotive Retail Prof. Services Financial Services Listings 41% 32% 35% 15% 24% Hours of Operation 46% 26% 38% 8% 16% Map, Distance or Directions 47% 25% 35% 10% 16% Address 40% 28% 33% 12% 20% Phone Number 34% 28% 26% 15% 21% Website 36% 27% 36% 13% 27% Prices 38% 28% 32% 10% 12% Promotions-Discounts 28% 16% 28% 5% 8% Consumer Ratings, Reviews 33% 19% 15% 10% 10% Product Availability 14% 15% 28% 5% 9% Other Information 5% 3% 3% 1% 5% Note: Percentages = # who checked type of information sought/# who searched for business in the category Business Search – Information Sought by Consumers Source: immr Local Search study, 2012 Top Reason 40%+ 30%+ Top Reason 40%+ 30%+ And mobile… 65% of smart phone users make purchases after searching on their phone
27. Makes informed design decisions based on Industry vertical knowledge Category based Artificial intelligence Content Added /retrieved
28. Find Reach Retain • Get discovered. Search engine optimized and discovery platform friendly apps.
29. Find Reach Retain • Position information needed in not more than three hops
30. Find Retain Reach • Engage your customers, with latest trends of Usability matrics. Push relevant information, real time.
31. U S E R E X P E R I E N C E
32. About StoreONGO StoreONGO (“ONGO”) is a platform through which businesses (whether small, medium or large) can generate Mobile Apps (Native and Web) and Business Pages through five simple steps without knowing coding or technology ONGO platform provides two Apps (i) Admin(role based) App - for business owners and (ii) Consumer App - for customers of business In addition, ONGO offers important analytics for the businesses and helps them stay one step ahead By providing Mobile app to businesses, ONGO aims to be the mobile first power listing for 20+ Million businesses and professionals with their products, offers and services www.StoreONGO.com Please check the video about StoreONGO app creation: https://youtu.be/eObfsz89zDc
33. Thank you www.StoreONGO.com Rama Kuppa Founder / CEO www.StoreOnGo.com