UXINDIA15- Bring clarity to complexity(Rama Kuppa ) by uxindia

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October 31, 2015

UXINDIA15- Bring clarity to complexity(Rama Kuppa ) by uxindia

Business tools can be extremely complex. We aspire to put powerful technology and useful insights into people’s hands, but finding the right balance between simplifying it and giving access to innovative, advanced functionality can be difficult. In the consumer space, we strive to reduce the design to the simplest form possible, eliminating complexity at every turn, often focusing people on a single path and call to action. In business, however, we’re designing for a population with sometimes radically different levels of expertise.



October 31, 2015