UXINDIA16- Creating delightful human experiences Social Centered design approach to impact people & Communities ( Prashanth Shanmugam ) by uxindia

Embracing social-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality, and clean water, are solvable. Moreover, it means believing that the people who face those problems every day are the ones who hold the key to their answer. This design process offers problem solvers of any stripe a chance to design with communities, to deeply understand the people they’re looking to serve, to dream up scores of ideas, and to create innovative new solutions rooted in people’s actual needs. This short talk is inspired from IDEO's Human Centered Design processes and projects which made huge impact on people's lives and communities. The talk will explain about how to identify, get inspired and solve any problem that hiders the society. At the end, our approach amounts to wild creativity, to a ceaseless push to innovate, and a confidence that leads us to solutions we’d never dreamed of when we started. When all designers take inspirations from the society and nature around us to bring business and revenue impact, I strive to make designers give back to the society that nutured their creativity and innovations.

Transcript

2. Creating delightful human experiences. Social-centered design approach to impact people & communities
3. SOCIAL. DELIGHT. IMPACT. DESIGN. HUMAN. EXPERIENCE. PRASHANTH SHANMUGAM | UXINDIA 2016
4. Designers have always designed to make impact on business, revenue, market, customers, performance etc., PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
5. How design can impact the lives of common people and communities? PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
6. PRASHANTH SHANMUGAM | UXINDIA 2016 SOCIAL CENTERED DESIGN PROCESS INSPIRE IDEATE IMPLEMENT
7. INSPIRE Frame your design challenge PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
8. INSPIRE How about this? PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
9. INSPIRE This one? PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
10. INSPIRE Or this one? Get inspired from the society you live in. There are million problems. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
11. INSPIRE Build an interdisciplinary team of thinkers, makers and doers PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
12. INSPIRE Define your audience. Interview the right people. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
13. INSPIRE Get immersed into the lives of people & communities. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
14. IDEATE Prioritize, group and strategize your findings. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
15. IDEATE Brainstorm. A lot. Come up with all possible ideas and solutions from your findings PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
16. IDEATE Sort out your design solutions and prototype the VIABLE. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
17. IDEATE Don’t tell them. Show it. Get feedbacks. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
18. IDEATE Integrate people feedbacks and iterate. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
19. IMPLEMENT Implement, monitor & evaluate the impact. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
20. SOCIAL CENTERED DESIGN SOLUTIONS Project Helpdesk – School bag/writing table for rural kids from waste cardboard PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
21. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only Hippo Water Roller Project Designed by two Africans for people in Africa
22. SOCIAL CENTERED DESIGN SOLUTIONS LifeStraw – Economical water purifier straw for Africa PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
23. SOCIAL CENTERED DESIGN SOLUTIONS Wayfindr App – Helping visually impaired people commute. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
24. SOCIAL CENTERED DESIGN SOLUTIONS Fittle – Teaching kit for visually challenged kids PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
25. SOCIAL CENTERED DESIGN SOLUTIONS Out of the box – Smartphone user manual for elderly PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
26. PRASHANTH SHANMUGAM | UXINDIA 2016 CASE STUDY How we made supermarket billing counters less crowded?
27. OUR DESIGN CHALLENGE Have you come across this situation? PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
28. PRASHANTH SHANMUGAM | UXINDIA 2016 DESIGN CHALLENGE Long queue for billing one or two products frustrates the customers.
29. OUR DESIGN CHALLENGE What will be your solution? PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
30. OUR DESIGN CHALLENGE More number of bill counters? Express counters for people purchasing less than 10 items? PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
31. PRASHANTH SHANMUGAM | UXINDIA 2016 CONTEXTUAL ENQUIRY Can you tell about yourself? What is a typical day in your life? What do you do for your living? What is your most preferred place for shopping? How long do you spend in shopping/paying bills? Tell me the things that you enjoy during shopping? What are the challenges that you face during shopping? Do you buy in big super markets like BIG BAZAR? Why? What are the alternatives that you prefer for paying bills? How do you think you can make your shopping experience better? How often do you use your mobile device during shopping?
32. USER INTERVIEWS Vidhya House Wife – “I want to bill just 2 items and still need to stand for 30 minutes in this long queue.” John Vijay Working Professional – “I’m getting late to office already with this queue.” Subramanian Senior Citizen – “I can’t stand for too long, but I don’t have a choice.” PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
33. EXPERT INTERVIEWS Kumaresan Stock Keeper – “People who wanted to buy 1 or 2 items mostly drop the items and go out seeing the long queue Shankaran Shop Manager – “We had this express counter for less than 10 items, but it didn’t work.” Sri Divya Worker – “Some people are clever enough to make someone stand in queue and then start purchasing.” PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
34. PRASHANTH SHANMUGAM | UXINDIA 2016 MINDMAPPING Brainstorming with the interdisciplinary team
35. PRASHANTH SHANMUGAM | UXINDIA 2016 THEMES & INSIGHTS Purchasing less items People who are purchasing 5-10 items should be allowed to bill faster. Elderly & Physically Challenged People with physical disabilities should be made comfortable and accessible to billing easily and quickly. Benefit for business Solution should be beneficial for retailers in terms of cost reduction and optimization of process.
36. PRASHANTH SHANMUGAM | UXINDIA 2016 OUR DESIGN TEAM AT WORK Working on design solutions
37. PRASHANTH SHANMUGAM | UXINDIA 2016 TASK ANALYSIS & INFORMATION ARCHITECTURE Apparently this is what the team’s outcome was..
38. OUR MOST VIABLE DESIGN SOLUTION Mobile app to scan product bar code and pay through the app PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
39. RAPID PROTOTYPING & TESTING Another user trying out our paper prototype model of the app. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
40. PRASHANTH SHANMUGAM | UXINDIA 2016 HIGH FIDELITY SCREENS The app will be universal for all supermarkets.
41. OTHER POSSIBLE SOLUTIONS Barcode scanner attached to your shopping cart. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
42. OTHER POSSIBLE SOLUTIONS Scanning Kiosks. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
43. OTHER POSSIBLE SOLUTIONS Virtual Supermarkets. PRASHANTH SHANMUGAM | UXINDIA 2016 Image under fair use only
44. PRASHANTH SHANMUGAM | UXINDIA 2016 There is nothing more rewarding than giving back and making a difference in the lives of people in this great community! Frank Guzzetta
45. Prashanth Shanmugam User Experience Analyst