UXINDIA2015- How UX she made it happen - Journey of Creating UX to Selling UX (Neha Modgil) by uxindia

Back in 2009, when digitalization in India was still in its infancy, imagining a company with only UX as its offering was considered not just a joke but also non sustainable. Neha with her true passion for design and vision for success overcame all & established a global quality brand, Techved Consulting. Today it serves clients all across the globe. Know all the up’s and downs of her journey and what it takes to sell design to a design nascent market.
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Transcript

2. © 2 Hi, Namaste I am Neha Modgil from Mumbai, India Designing to Selling UX!
3. Its not about You & Me, Its about Us 3
4. Convince the HIPPO, everybody else will follow 4
5. Your happy clients are your salesmen 5
6. Have a Process, but don’t get stuck 6
7. Your deliveries should be Useful and Usable 7
8. UX should involve talking to users 8
9. Prioritize your design decisions and convey them clearly 9
10. Use low fidelity prototypes for buy - in 10
11. Conversations are critical 11
12. Let data do the talking 12
13. Everyone is equally passionate about the product 13