Learn How to Lead a Design Sprint...by Participating in a Design Sprint

Design sprints don’t have to be 5 days — they can be done in as little as a few hours and still be a useful tool. Learn all about design sprints by doing shortened versions of several activities that are core to the experience.

Includes a list of resources on design sprints at the end of the deck.

Transcript

1. Jimmy Chandler
 
 DCUX 2019
 November 8, 2019 Learn How to Lead a Design Sprint…by Participating in a Design Sprint • Twitter @uxprinciples • https:// www.linkedin.com/in/ jimmychandler • jimmy@uxprinciples.com
2. AGENDA Intro and overview Scenario Interviews Form Groups + Affinity mapping Sketching Critique + Prototype Break Usability testing Analysis and wrap up 9:00 AM 9:15 AM 9:20 AM 9:35 AM 10:05 AM 10:15 AM 10:30 AM 11:40 AM 12:15 PM
4. ANDREW WHITIAK CO-FACILITATOR PRINCIPAL UX DESIGNER UX research, design engineering for global enterprise andrew@dgtlx.com
 https://www.linkedin.com/in/andrew-whitiak/
5. LEARN BY DOING
6. OVERVIEW OF 
 DESIGN SPRINTS
7. WHAT 
 IS A 
 DESIGN SPRINT?
8. WHAT 
 IS A 
 DESIGN SPRINT? Source: Sprint by GV
9. WHAT IS A 
 DESIGN SPRINT? • Workshop • Time boxed • Entire process • Individual steps • Build and test a prototype • 5 consecutive days
10. PHASES Source: Sprint by GV 1. Understand 2. Diverge 3. Converge 4. Prototype 5. Test 6. Analyze + 
 recommend 7. Iterate 0. Prepare
11. PHASES 1. Understand 2. Diverge 3. Converge 4. Prototype 5. Test 6. Analyze + 
 recommend 7. Iterate 0. Prepare Design Sprint 2.0:
 Combine into Day 1
12. WHY CONDUCT A DESIGN SPRINT? • Solve a big problem • Innovation • Efficient: One week or less instead of weeks-months
13. TEAM OF 5-8 • Designer • Developer • Product manager • Marketer • Subject matter expert / stakeholder • Executive
14. TEAM OF 5-8 • Decision maker 
 (ideally the product owner) • Facilitator • Facilitator ideally is not contributing any work / designs / decisions • Aka “neutral”
15. DESIGN SPRINT AS A WORKSHOP
16. SKILLS TO LEARN • Interviewing • Affinity mapping • Sketching • Prototyping • Usability testing • Synthesis
17. SCENARIO • Less time: must be something all participants use or are target audience for • More time: start the Sprint with an “understand” or mapping activity • Ex. Pre-Mortem + group persona + expert interviews
18. USER INTERVIEWS
19. • 1 person ask questions (facilitator) and takes notes using post-it notes and black sharpie • Other person answers questions (participant) • Notes: document problems, successes • 1 note per post-it • Make a pile of notes • Note anything you think is valuable data • Think of this as a conversation, and the written questions as your guide • 4 minutes to chat • Wait for instructions on next step • Only the facilitator is asking questions • Facilitator tips: listen, don’t interrupt or help them finish, avoid leading questions
20. AFFINITY MAP
21. AFFINITY MAP • Goal: share and synthesize research data • Determine what problem(s) you are trying to solve when designing your prototype
22. AFFINITY MAP • One person reads off the text of a sticky • If anyone else has the same/similar note, combine • Go through all notes, grouping items into columns • Find the patterns / themes • Decision: what are you going to prototype
23. SKETCH + CRITIQUE
24. WHY SKETCH • Brainstorms don’t work • Structured, facilitated activities much more effective • People are more effective in generating ideas solo
25. CRAZY 8S • Think about one or more ideas you want to work on from the affinity map exercise • Sketch 8 ideas in 8 minutes • Use provided 8-ups • Pen, not pencil • 1 in each box • These sketches can be multiple steps • You can sketch multiple variations on one idea • No sketch needs to be perfect -- just enough to demonstrate a concept
26. PRESENT YOUR SKETCHES • Divide into groups of 3 • 1 person in group presents their 8 sketches at a time • 2 minutes to present • Others: listen (NO TALKING) take notes on post-it • 1 thought per post-it • Only write down ideas you like • Don’t share your critique yet
27. CRITIQUE • One at a time, share what you liked about each of the other team members sketches • 1 minute per person
28. CASE STUDY # Name of case study • 1 person in group presents their 8 sketches at a time • 3 minutes to present • Others: listen (NO TALKING) take notes on post-it • 1 thought per post-it • Only write down ideas you like • Don’t share your critique yet • One at a time, share what you liked about each of the other team members sketches • 1 minute per person Present Critique
29. PAPER PROTOTYPING
30. PROTOTYPE • Paper version of your interface • Prototype only what you need to test your idea • If mobile app as scanner: what will you be scanning? • One at a time, each person presents their top 2-3 ideas from sketching/critique • Goal is to learn • What works, what doesn’t, and why • Arrange your screens for the test
31. USABILITY TESTING
32. ROLES • Facilitator • Computer • Note taker • Participant
33. COMPUTER INSTRUCTIONS • You are responsible for showing the user the screen • When the user points to something and says they would tap or swipe, change the screen
34. NOTE TAKER INSTRUCTIONS Write down observations of the participant • Problems • Doesn’t understand • Frustrations • What they say • One note per post-it
35. FACILITATOR INSTRUCTIONS • Your goal is to see if someone can use this [product/service], and if they understand • Don't ask for their opinions on the design 
 (if they offer opinions, that's fine) • Give a brief scenario / intro • Ask: what would you do here? • Request that they speak their thoughts aloud • You can ask follow up questions, probe why they do something or if they seem confused • They can point to the prototype and tell you they would tap there, you then change the prototype to the appropriate “screen" • React neutrally: try not to influence
36. WRAP UP 1. Briefly describe: • What your product does • Something you learning from testing 2. Something you learned about design sprints
37. QUESTIONS?
38. THANK YOU!!!
39. LEARN MORE ABOUT DESIGN SPRINTS Jake Knapp/Google • GV Sprint • The Sprint Book • Intro videos • Design Sprint Kit • 5 design sprint questions I hear the most AJ & Smart • The Design Sprint 2.0: What is it and what does it look like? Richard Banfield
 For people who want more choices in how to conduct a design sprint, or want alternatives to the Google Ventures process
 • designsprintbook.com • Enterprise Design Sprints Remote design sprints • Running Global Virtual Design Sprints: Webinar Recap Affinity Mapping • The KJ-Technique: A Group Process for Establishing Priorities • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas • Gamestorming
40. Jimmy Chandler
 
 DCUX 2019
 November 8, 2019 Learn How to Lead a Design Sprint…by Participating in a Design Sprint • Twitter @uxprinciples • https:// www.linkedin.com/in/ jimmychandler • jimmy@uxprinciples.com