How to apply UX process in startups and innovative projects

UX Thailand 2017

Startups may have limited budget. To make a move, you must have a plan. This talk will tell you how to apply UX process under limited time and resources in startups and innovative projects

Darin Suthapong
CEO, Co-founder at Indie Dish
Former User Experience Lead at Amazon

Transcript

1. UX IN A STARTUP-LIKE ENVIRONMENT
2. STARTUP-LIKE THE HIGH WAY
3. STARTUP-LIKE ENVIRONMENT? [STLE]
4. STARTUP-LIKE ENVIRONMENT • Limited resource • Work on innovation-driven products or services
5. STARTUPS THAT SUCCEED ARE THOSE THAT MANAGE TO ITERATE ENOUGH TIMES BEFORE RUNNING OUT OF RESOURCES” Eric Ries
6. WHAT I’LL SHARE TODAY • UX Process • UX Team • Stories along the way
7. UX PROCESS IN A STARTUP-LIKE ENVIRONMENT
10. ?
11. DESIGN DEVELOP DO THE TEST DISCOVER UX PROCESS © Indie Dish Co., Ltd.
12. APPROACHING THE UX PROCESS 1. Focus on the key experience 2. Match fidelity with maturity 3. Be radical & Get Inspired
13. STORY #1
16. 90 DAYS
17. 90 DAYS!!!!
18. Focus on the key experience
19. Match fidelity with maturity — INFORMATION REMOVED FOR CONFIDENTIALITY —
20. DANGER ZONE Match fidelity with maturity High-Fidelity Low-Fidelity Mature Immature flow interaction copy motion visual design brand
21. Be radical & Get inspired
22. UX TEAM IN A STARTUP-LIKE ENVIRONMENT
23. DARK AGES SPOTTED UX SERIOUS UX EMBEDDED UX INFUSED UX ORGANIZATION MATURITY based on Jared Spool’s model
24. DARK AGES SPOTTED UX SERIOUS UX EMBEDDED UX INFUSED UX STARTUP, SMALL COMPANY start here!
25. DARK AGES SPOTTED UX SERIOUS UX EMBEDDED UX INFUSED UX BIG CORP Form a ‘pizza team’ to work an important projects
26. BUILDING A UX TEAM 1. Skills, not Titles 2. Well-rounded, strong player > Specialist 3. Hands-on
27. USER RESEARCH INFORMATION ARCHITECTURE WRITING UX SKILLS INTERACTION DESIGN VISUAL DESIGN
28. INFORMATION ARCHITECTURE USER RESEARCH WRITING TEAM (WITH UX SKILS) INTERACTION DESIGN VISUAL DESIGN UX MINDSET UX MINDSET UX MINDSET UX MINDSET UX MINDSET
29. Happy healthy eating STORY #2
30. UX Lead UX Designer1 UX Designer2 UX Writer UX Technologist Product Manager Design Manager Bar Raiser WE WORK ON A UX PROJECT UX Researcher $200,000 FUNDING
31. Me work on Business development, accounting, hiring messenger, marketing, dev,.., building distribution center, acquiring vendors, setting up office, digital marketing, setting up analytics, set up operations, quality assurance, customer service, raising fund $%&!… …AND A UX PROJECT Dude Fresh Grad 0 BAHT FUNDING
32. JULY 2016
33. USER RESEARCH INFORMATION ARCHITECTURE WRITING UX SKILLS INTERACTION DESIGN VISUAL DESIGN Designer1 Trained Fresh-grad Marketing Designer2
34. Match fidelity with maturity
35. Focus on the key experience
36. Be radical & Inspired
37. Be radical & Inspired Release 1 Release 2 Release 3
38. APPROACHING THE UX PROCESS 1. Focus on the key experience 2. Match fidelity with maturity 3. Be radical & Get Inspired
39. BUILDING A UX TEAM 1. Skills, not Titles 2. Well-rounded, strong player > Specialist 3. Hands-on
40. We’re working on an inspiring, radical project and need… • React Dev • Rails Dev • Digital marketer jobs@indiedish.co
41. IT’S ALWAYS DAY 1