How to change your career to UX Design in 3 months?

UX Thailand 2017

- Background and What is User Experience
- How can skill in Marketing help you in designing UX?
- Difference between Marketing and UX Design
- Big Benefit of Marketing Experience when moving to UX
- How to make a jump to UX Design

Risa Tangtrongchit
UX and Marketing consultant at Tradecraft

Transcript

1. How to change your career to UX design in 3 months? By Risa Tangtrongchit 09 December 2017
2. Today we will look at… • What is UX • How can skills in marketing help you in UX design • How to make a jump to UX design • Key Takeaways
3. What is UX? What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
4. User Experience is about creating the best experience of a product or service for users. What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
5. UX design makes technology accessible to people What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
6. UX design helps people do what they want to do without difficulty and frustration. What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
7. Differences between Marketing and UX Design What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
8. Conversion User Experience UX Marketing What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
9. Broad trends Individual behavior UX Marketing What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
10. How can your skills in Marketing help you in UX design? What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
11. 1. Become research-driven Marketing helps you… What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
12. 2. Use Psychology Marketing helps you… What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
13. 3. Focus on business’s goals Marketing helps you… What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
14. 4. Extract insights from research Marketing helps you… What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
15. Interested in how people interact with technology? What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
16. How to make a jump to UX design What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
17. The 5 Gets that will get you a UX Designer job What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
18. 1. Get Educated • Learn the basic techniques of design process • Read everything on design • UX articles, blog posts • Learn specific UX skills • Online courses What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
19. 2. Get Some experience • Work on personal projects 1. Find things that annoy you and redesign them 2. Hackathons 3. Get yourself familiar with design process 4. Volunteer on projects What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
20. 2. Get Some experience • Find things that annoy you and redesign them What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
21. 2. Get Some experience • Find things that annoy you and redesign them What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
22. 2. Get Some experience • Hackathons What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
23. 2. Get Some experience • Get yourself familiar with design process What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
24. 2. Get Some experience • Volunteer on projects What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
25. 3. Get A mentor • Advice on how to solve design problems • Career advocate • Give critique What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
26. 4. Get Connected • Involve in UX communities • UX meetups What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
27. 5. Get Hired • Build a portfolio • Prepare for design challenges* What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
28. What is Design Challenge? • Usually be given to you when you apply to a company to test your thinking and communication skills • HOW: You will be given a design problem and will be ask to approach the problem on the spot using your own design process. What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
29. So, Why Design Challenge? What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
30. • Build skills as a UX designer • Strengthen your problem solving and communication skills • Visualize your thinking process Design Challenge help you… What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
31. We usually do it on whiteboard! What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
32. We do it on whiteboard! What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
33. • A timeline of 15-20 minutes. • You’ll be given a design problem. A Step by Step Guide (Simplified) ‘Design an interface for bike sharing kiosk’ What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
34. 1. Understand the problem 2. Understand the users 3. Record the user journey 4. Sketch wireframe So first, we break a challenge into… What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
35. • Who, what, where, why, how Who are the main users of the product? What type of product are we designing? Where is the product being used? 1. Understand the problem What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
36. • Who, what, where, why, how Why does this product need to exist? How will the product be used? 1. Understand the problem What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
37. • Who, what, where, why, how Who are the main users of the product? A tourist visiting the city for the first time What type of product are we designing? A touchscreen display. Where is the product being used? Sidewalks near Bangkok’s Landmarks 1. Understand the problem What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
38. • Who, what, where, why, how Why does this product need to exist? Help people quickly rent bicycles. How will the product be used? People will walk up to the kiosk and use the touchscreen display. 1. Understand the problem What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
39. • Create 2x2 table to capture context of the product and users. 2. Understand the users User needs User goals Constraints Assumptions What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
40. 2. Understand the users What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
41. • List out the main steps of the experience 3. Record your user journey What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
42. • Sketch out the wireframe flow to show the main step of the user yourney 4. Sketch your wireframe flow What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
43. 4. Sketch your wireframe flow What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
44. • Try random prompt generator for design challenge practice Need more challenges? https://designercize.com/ What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
45. And a few other important things to cover… What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
46. Tips to become a UX designers What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
47. Be resilient Tips to become a UX designer What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
48. Balance optimism and pessimism What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways Tips to become a UX designer
49. Work hard What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways Tips to become a UX designer
50. Get organized What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways Tips to become a UX designer
51. Key Takeaways What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
52. 1. The biggest change is that your focus will shift from “customers” to “users”. 2. Users are your best insights. 3. Users don’t always do what they say. 4. Minimize assumptions and learn from users. Key Takeaways What is UX Difference Marketing & UX Benefits of Marketing & UX How to jump to UX design Key Takeaways
53. Contact Email: rtangtrongchit@gmail.com