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2020 - Building an experience design research p...

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September 25, 2020
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2020 - Building an experience design research program

UX Y'all 2020 Session with Dan Schantz and Dan Mauney
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UX Y'all

September 25, 2020
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Transcript

  1. © 2020 Truist Financial Corporation. BB&T®, SunTrust®, the BB&T logo,

    SunTrust logo, and Truist are service marks of Truist Financial Corporation. All rights reserved.

  2. https://www.barrons.com/press-release/bb-t-now-truist-named-no-1-mobile-banking-app-among-national-u-s-banks-by-j-d-power-01591785388?tesla=y&tesla=y https://www.forrester.com/report/The+US+Customer+Experience+Index+2020/-/E-RES161037 App Store ratings are as of September 2020

  3. https://media.truist.com/2020-06-10-BB-T-now-Truist-Named-No-1-Mobile-Banking-App-Among-National-U-S-Banks-by-J-D-Power

  4. https://www.cghjournal.org/article/S1542-3565(20)30922-8/fulltext

  5. https://www.cghjournal.org/article/S1542-3565(20)30922-8/fulltext

  6. None
  7. None
  8. None

  9. Listen to Client Feedback

  10. Listen to Client Feedback

  11. Listen to Client Feedback

  12. Listen to Client Feedback Top Tasks

  13. Listen to Client Feedback Top Tasks https://alistapart.com/article/what-really-matters-focusing-on-top-tasks

  14. Listen to Client Feedback Top Tasks https://alistapart.com/article/what-really-matters-focusing-on-top-tasks

  15. Listen to Client Feedback Top Tasks XD Performance Benchmark

  16. Listen to Client Feedback Top Tasks XD Performance Benchmark

  17. Listen to Client Feedback Top Tasks XD Performance Benchmark ✓

    ✓ ✓ ✓

  18. Listen to Client Feedback Top Tasks XD Performance Benchmark ↑

  19. Listen to Client Feedback Top Tasks XD Performance Benchmark

  20. Design Prototype Deploy

  21. Design Prototype Community Research Deploy

  22. Design Prototype Community Research Ask A User M T W

    TH F Deploy

  23. Design Prototype Community Research Ask A User Usability Test !

    Deploy ! ! !

  24. Design Prototype Deploy Community Research Ask A User Usability Test

    Listen to Client Feedback Top Tasks XD Performance Benchmark Listen to Client Feedback

  25. Design Prototype Deploy Community Research Ask A User Usability Test

    Listen to Client Feedback Top Tasks XD Performance Benchmark Listen to Client Feedback
  26. None
  27. None

  28. Iterative Research Example Dan

  29. None

  30. Feedback

  31. Feedback Community

  32. Feedback Community

  33. Feedback Community

  34. Community

  35. = Community Ask a User

  36. Ask a User

  37. Feedback Community

  38. Feedback Community Ask a User

  39. Listen to Client Feedback Top Tasks XD Performance Benchmark Prioritization

    Design Prototype Deploy Community Research Usability Test Ask A User Listen Impacts
  40. None

  41. Thank You Q & A Section