2020 - Building an experience design research program

UX Y'all 2020 Session with Dan Schantz and Dan Mauney

Transcript

1. © 2020 Truist Financial Corporation. BB&T®, SunTrust®, the BB&T logo, SunTrust logo, and Truist are service marks of Truist Financial Corporation. All rights reserved.
2. https://www.barrons.com/press-release/bb-t-now-truist-named-no-1-mobile-banking-app-among-national-u-s-banks-by-j-d-power-01591785388?tesla=y&tesla=y https://www.forrester.com/report/The+US+Customer+Experience+Index+2020/-/E-RES161037 App Store ratings are as of September 2020
3. https://media.truist.com/2020-06-10-BB-T-now-Truist-Named-No-1-Mobile-Banking-App-Among-National-U-S-Banks-by-J-D-Power
4. https://www.cghjournal.org/article/S1542-3565(20)30922-8/fulltext
5. https://www.cghjournal.org/article/S1542-3565(20)30922-8/fulltext
9. Listen to Client Feedback
10. Listen to Client Feedback
11. Listen to Client Feedback
12. Listen to Client Feedback Top Tasks
13. Listen to Client Feedback Top Tasks https://alistapart.com/article/what-really-matters-focusing-on-top-tasks
14. Listen to Client Feedback Top Tasks https://alistapart.com/article/what-really-matters-focusing-on-top-tasks
15. Listen to Client Feedback Top Tasks XD Performance Benchmark
16. Listen to Client Feedback Top Tasks XD Performance Benchmark
17. Listen to Client Feedback Top Tasks XD Performance Benchmark ✓ ✓ ✓ ✓
18. Listen to Client Feedback Top Tasks XD Performance Benchmark ↑
19. Listen to Client Feedback Top Tasks XD Performance Benchmark
20. Design Prototype Deploy
21. Design Prototype Community Research Deploy
22. Design Prototype Community Research Ask A User M T W TH F Deploy
23. Design Prototype Community Research Ask A User Usability Test ! Deploy ! ! !
24. Design Prototype Deploy Community Research Ask A User Usability Test Listen to Client Feedback Top Tasks XD Performance Benchmark Listen to Client Feedback
25. Design Prototype Deploy Community Research Ask A User Usability Test Listen to Client Feedback Top Tasks XD Performance Benchmark Listen to Client Feedback
28. Iterative Research Example Dan
30. Feedback
31. Feedback Community
32. Feedback Community
33. Feedback Community
34. Community
35. = Community Ask a User
36. Ask a User
37. Feedback Community
38. Feedback Community Ask a User
39. Listen to Client Feedback Top Tasks XD Performance Benchmark Prioritization Design Prototype Deploy Community Research Usability Test Ask A User Listen Impacts
41. Thank You Q & A Section