The Good, the Bad & the Ugly of SEO Success - Brighton SEO April 2024

This talk explores what SEO success really looks like.

After working in search for the last 24 years, Tom will share great examples of successful SEO strategies and focus minds on what you really should be reporting on.

Transcript

1. The Good, the Bad & the Ugly of SEO Success Tom Vaughton CEO at @varnmedia www.slideshare.net/varnmedia/presentations www.linkedin.com/in/tomvaughton/
2. #brightonSEO
3. #BrightonSEO #brightonSEO Good
4. #BrightonSEO #BrightonSEO #BrightonSEO #brightonSEO Bad
5. #brightonSEO Ugly = Mediocre SEO
6. #brightonSEO Reflect
7. #brightonSEO Transparency
8. What You’ll Get #brightonSEO
9. ‘Successful’ SEO people will be talking about the following things… #brightonSEO
10. Hire the agencies that ask you these tough questions #brightonSEO
11. What You’ll Get #brightonSEO
12. The journey to successful SEO is a long one & full of challenges, temptations & unforeseen obstacles #brightonSEO
13. Aim to stay ahead of the SEO innovation curve #brightonSEO
14. THANK YOU Tom Vaughton www.linkedin.com/company/varn/ www.linkedin.com/in/tomvaughton/ www.slideshare.net/varnmedia/presentations #brightonSEO
15. END #brightonSEO