How & Why the history of SEO will help us plan for the future of search

Here is the slides to my talk from Brighton SEO, Sept 2023.

The talk was about how & why the history of SEO will help us plan for the future of search.

Transcript

1. How & why the history of SEO will help us plan for the future of search Tom Vaughton Varn https://www.linkedin.com/in/tomvaughton/ https://www.slideshare.net/varnmedia
2. What 24 years working in SEO has taught me about what comes next #BrightonSEO
3. #BrightonSEO
4. The search engines completely changed how we discovered information #BrightonSEO
5. There has been huge change #BrightonSEO But some things always stay the same
6. #BrightonSEO
7. #BrightonSEO “I very frequently get the question ‘What’s going to change in the next 10 years?’ I almost never get the question ‘What’s not going to change in the next 10 years?’ ”
8. #BrightonSEO Catching the next SEO wave
9. The principles of impactful SEO have stayed the same #BrightonSEO
10. The eight principles of long term SEO #BrightonSEO
11. 1. The point of search engines was to make information easy to find That’s still the same today #BrightonSEO
12. 2. Over time you WILL make more profit with organic search over paid #BrightonSEO
13. 3. Relevant high quality content still rules #BrightonSEO
14. 4. Always align with Google’s roadmap Don’t try to trick it #BrightonSEO
15. 5. There is no silver bullet #BrightonSEO
16. 6. Never stop learning #BrightonSEO
17. 7. Link building is irrelevant unless you build your brand #BrightonSEO
18. 8. Competition, Competition, Competition #BrightonSEO
19. The past has taught me to be aware of these important constants AND to be looking ahead of what’s changing #BrightonSEO
20. SEO will always evolve We need to evolve with it #BrightonSEO
21. Constant change in how people find information means people will question the importance of SEO #BrightonSEO
22. The six trends I’m keeping an eye on #BrightonSEO
23. 1. Predictive SEO analytics #BrightonSEO
24. 2. AI & machine learning #BrightonSEO
25. 3. Ways of searching #BrightonSEO
26. 4. Local SEO #BrightonSEO
27. 5. Search engines are becoming more personalised #BrightonSEO
28. 6. How Google understands content #BrightonSEO
29. Some final thoughts #BrightonSEO
30. The SEO world is getting bigger #BrightonSEO
31. Don’t forget good SEO is about people #BrightonSEO
32. In a nutshell #BrightonSEO
33. SEO has Imposter Syndrome #BrightonSEO
34. THANK YOU Tom Vaughton https://www.linkedin.com/company/varn/ https://www.linkedin.com/in/tomvaughton/ https://www.slideshare.net/varnmedia Varn