How 'Awesome' will define SEO in the new era of AI-Powered Search

In this talk I shared how continuous evolution of AI-powered search is impacting SEO and explores how your SEO needs to be more 'awesome' than ever before.

Google's John Mueller explained that 'awesomeness' is the secret to search rankings.

This talk delves into the latest AI advancements and capabilities in search and highlights how businesses and brands can enhance their 'awesomeness' when it comes to achieving successful SEO results.

Transcript

1. How 'Awesome' will define SEO in the new era of AI-Powered Search Tom Vaughton CEO at speakerdeck.com/varn/ linkedin.com/in/tomvaughton/ @varnmedia
2. #brightonSEO
3. #brightonSEO 252,000 new websites go live every day* *Forbes
4. +12 Major Algorithm Updates +3,000 Yearly Changes
5. The landscape of search is evolving #brightonSEO
6. AI is transforming how search engines understand & rank content #brightonSEO
7. 1. Natural Language Processing (NLP) #brightonSEO
8. 1. Natural Language Processing (NLP) 2. Voice Search #brightonSEO
9. 1. Natural Language Processing (NLP) 2. Voice Search 3. User Intent Analysis #brightonSEO
10. 1. Natural Language Processing (NLP) 2. Voice Search 3. User Intent Analysis 4. Image & Video Recognition #brightonSEO
11. Is SEO going extinct? #brightonSEO
12. #brightonSEO SEO has Imposter Syndrome
13. What’s the secret to SEO success? #brightonSEO
14. #brightonSEO
15. #brightonSEO
16. Change never stops #brightonSEO
17. Grow through testing #brightonSEO
18. Don’t only rely on AI to Understand Your Audience #brightonSEO
19. Don’t take shortcuts #brightonSEO
20. #brightonSEO
21. If we all do the same thing, we’ll all get the same results #brightonSEO
22. #brightonSEO Three Things
23. THANK YOU Tom Vaughton CEO at speakerdeck.com/varn/ linkedin.com/in/tomvaughton/ @varnmedia