How to rethink the traditional SEO workspace to promote team wellbeing and productivity - Tom Vaughton Brighton SEO April Slides 2023

The slides from Tom Vaughton's talk at Brighton SEO April 2023. It focuses on how we need to rethink the traditional workspace and promote team wellbeing as well as productivity.

Transcript

1. How to rethink the traditional SEO workspace to promote team wellbeing and productivity slideshare.net/varnmedia linkedin.com/in/tomvaughton/ @VarnMedia Tom Vaughton Varn
2. #BrightonSEO
3. What is a traditional SEO Workspace The Office is Changing #BrightonSEO
4. Recent events - We have needed to rethink the office #BrightonSEO
5. Covid - we adapted at Varn Woodland walking meetings #BrightonSEO
6. So it made us think #BrightonSEO
7. We have rethought what the office means #BrightonSEO
8. We have a created a Woodland Office #BrightonSEO
9. Phase 1-2-3-4… #BrightonSEO
10. Phase 1 > woodland meetings #BrightonSEO
11. Phase 2 > The CamperVarn #BrightonSEO
12. Phase 3 > marquee in the woods #BrightonSEO
13. Phase 3 > work & play outdoors #BrightonSEO
14. Phase 4 > inspiring events #BrightonSEO
15. Phase 4 > VarnFest #BrightonSEO
16. So what have we learnt? #BrightonSEO
17. Increased team happiness & productivity #BrightonSEO
18. Productivity is up Happiness @ work scored 4.8/5 > 79% productivity in the office > impressive 87% in the woods! #BrightonSEO
19. Mental health benefits of being outdoors mind.org.uk #BrightonSEO
20. So do you all need a woodland office? #BrightonSEO
21. But everyone does want to be part of something bigger #BrightonSEO
22. You need to find your Fish #BrightonSEO
23. Unhappy Staff = Expensive #BrightonSEO
24. I don’t think 100% remote working is good for you 80% of Brits feel working from home has had a negative impact on their mental health* *Nuffield Health #BrightonSEO
25. I don’t think 100% remote working is good for you 81% of under-35s feared loneliness from long- term home working** Heightened levels of stress and anxiety among younger workers** **Chargifi #BrightonSEO
26. The office is the people - not the building #BrightonSEO
27. Create a workspace to be fun and inspiring #BrightonSEO
28. Life is too short not to have fun Fun = happy team = increase productivity #BrightonSEO
29. It’s helped us recruit #BrightonSEO
30. It could be as simple as having PDPs #BrightonSEO
31. No tolerance for the toxic Don’t tolerate poor performance - encourage high expectations #BrightonSEO
32. People Are Different #BrightonSEO
33. Don’t be a lazy leader #BrightonSEO
34. Be intentional #BrightonSEO
35. Recommended reading:
36. Thank you #BrightonSEO
37. How to rethink the traditional SEO workspace to promote team wellbeing and productivity slideshare.net/varnmedia linkedin.com/in/tomvaughton/ @VarnMedia Tom Vaughton Varn