How to develop a winning SEO team: What Search Marketing can learn from Formula 1

The slides from Tom Vaughton's Brighton SEO talk Sept 2021.

SEO is a bit like Formula 1. It is a zero-sum game and needs competitive, creative and technical people to succeed. How you get a podium finish in F1 is controlled by the car’s engine, aerodynamics, support team, strategy, competitor knowledge and driver. In our SEO world, we are similarly impacted by multiple factors that will influence the rankings of a website. So in his talk, using the analogy of Formula 1, Tom will consider the areas to explore and develop when creating a winning SEO team.

Transcript

1. How to develop a winning SEO team: What Search Marketing can learn from Formula 1 Tom Vaughton | Varn https://www.slideshare.net/varnmedia/ @VarnMedia
2. Quick introductions...
4. 11 Years of Varn SEOing We love all things SEO, it’s what makes us tick Our team share a love of data, analytics & have a fierce competitive streak to ensure our clients’ websites thrive
5. Did you know SEO is like Formula 1?
6. Lockdown binge watching got me thinking...
7. I couldn’t help but compare similarities between the SEO industry…. & the competition that is F1
8. It’s a zero-sum game
9. There are only 10 spaces on page 1 of a Google search* *this can slightly depend on what you search ☺ but you get the point
10. You need to be there if you want to be a winner
11. How you get a podium finish in F1 is controlled by the car’s engine, aerodynamics, support team, strategy, competitor knowledge and driver.
12. In our SEO world, we similarly are impacted by multiple factors that will influence the ranking of a website
13. What should you focus on to build a winning SEO team & make sure you rank no. 1 on Google ahead of your competition?
14. Using our parallel world of F1, let’s explore how to make sure your competition is not beating you to the podium spots
15. Here are the 4 things to clearly define and succeed at for an SEO team to be successful
17. The Driver = The Decision Makers
18. There is no point having a great Technical and Content Marketing team if the strategy and client management decision making is littered with mistakes
20. The Competition = The Competition
21. A winning SEO team will really understand what the competition is up to and why they perform better or worse than them
23. F1 Aerodynamics = Technical SEO
24. A winning SEO team spends as much time on Technical SEO as content creation
26. The F1 engine = Content Marketing
27. A winning SEO team will be able to focus effort to create leading engaging content
28. In summary
29. The F1 Engine = Content Marketing The F1 Aerodynamics = Technical SEO The Driver = The Strategy and Marketing Manager The Competition = The Competition
30. Make sure your SEO team is a team
31. A few additional things to think about when building an effective business team, learnt from the last 20 years
32. 1. Good People
33. 2. Constantly evolving
34. 3. Measure
35. 4. Employ for attitude
36. 5. Difference is good
37. 6. Don’t settle
38. Thanks :-)
39. www.varn.co.uk @VarnMedia linkedin.com/in/tomvaughton linkedin.com/company/varn